Meng Yi: Consumption Trend in the New Consumption Era

Beijing Daily Client | Author Meng Yi
The epidemic has brought unprecedented impact to the global economy, and has also brought great influence to people’s daily life and consumption habits.
The prevalence of online shopping and cloud services, strengthening brand awareness, paying attention to health, and reducing offline gathering and tourism are all common changes brought about by the epidemic. With the control of epidemic situation, the rapid development of digital technology and information technology, the world has entered a new era of consumption.
With the change of population structure, different consumer groups appear. 80% of China’s total population is made up of four generations. The four generations of China consumers experienced different growth periods, thus forming different group memories, value orientations and consumption preferences.
Generation Z, with a strong sense of circle, relies on digital products and pays more attention to cost performance.
Generation Z, with independent personality and cultural self-confidence, was born in the period of rapid development of globalization, with the highest education level, and is basically used to receiving massive information through mobile phones. Therefore, their consumption concept tends to consider cost performance, especially in personal image, lifestyle and aesthetic preference of commodity design, which can be said to be more pioneering than other generations.
It can be seen that the group of Generation Z really pursues individuality, innovation and quality, and they are also more sensitive to price and usually care more about value for money. Consumption pays more attention to the concept of sustainability and environmental protection, pays attention to corporate social responsibility and environmental protection, and is willing to spend extra money for this. Most people of Generation Z are very keen on online shopping because they often use digital tools such as the Internet and e-commerce platforms in their growing experience. Compared with other generations, Generation Z with brand acumen has a higher awareness of the brand, and they pay more attention to brand image and brand value, so brand marketing can quickly attract their attention. In particular, the emerging meta-cosmic space, which has exploded in the past two years, is a new position for Z generation interaction. Socialization, games and collection shopping bring brand-new virtual space experience to Z generation.
It can be seen that the consumption concept of generation Z pays more attention to personalization, quality, sustainability and digital experience.
Generation y, driven by goals, takes care of both career and family, and is willing to pay for majors.
Generation Y, known as the "millennial generation", is relatively rational due to the influence of the growing environment, and has higher requirements for the brand and quality of goods, and is willing to pay corresponding value for higher-quality goods. It is not difficult to find that Generation Y is a group with a strong sense of health, and they pay attention to healthy diet, entertainment and exercise and a healthy lifestyle.
Taking sports as an example, unlike the inseparable characteristics of Z-generation sports and play, Y-generation develops exercise habits and usually has clear fitness goals. Generation Z is keen on social fun sports such as frisbee, skateboarding and flag football, while Generation Y prefers physical training sports such as running, swimming and yoga. According to statistics, Generation Y, which accounts for 22% of the population, has contributed 80% of the paid members of the gym, which shows that their goal-driven is very clear.
Indeed, the group of Generation Y pays more attention to the quality of life and consumption experience, and is more willing to pay for brand value and social responsibility. At the same time, Generation Y likes to shop online, especially through mobile devices to buy goods and services, and they also pay more attention to the integration and balance between the virtual world and the real world.
Generally speaking, Generation Y is a more rational and personality-oriented generation.
Pragmatic and cautious Generation X advocates frugality and benefits, aiming at improving the quality of family life.
Growing up in the era of rapid economic development and information explosion, the consumption characteristics of Generation X are more practical. This generation of people has entered the middle-aged stage or is about to enter the middle-aged stage. They pay more attention to the practicality and functionality of products instead of fashion and brand. They prefer to wear comfortable and functional clothes, such as sports shoes, hoodies and tight shirts. Many of Generation X are housewives, working-class people or middle-level managers in enterprises. They are no longer concerned about personal fashion and brands, but more about the needs of families and children, such as education, safety and health.
After three years of epidemic, Generation X began to be more cautious and rational in consumption, paying attention to product cost performance and practical use value, and they were more accustomed to making reasonable consumption decisions. But sometimes, Generation X also wants to show its identity in offline social interaction, seek the match with the group, and promote the maintenance of social relations. You will find that Generation X is the main customer group of high-end tea rooms and afternoon tea. For them, buying brand products and choosing a quality living environment is not only a reward for their own consumption, but also a necessity for a decent life.
Generation X pays more attention to practicality and functionality, pays attention to the needs of families and children, and advocates frugality and benefits. In the final analysis, it stems from the higher pursuit of family life quality.
The "baby boomers" who pay attention to health care will regain themselves and enjoy their old age.
The background of aging population in China has also become the main driving force of the silver-haired economy. Different from the traditional old people’s consumption concept of frugality, more and more silver-haired old people began to regain themselves, and by embracing the Internet, they developed different hobbies and actively contacted various new media to follow current events. Because they have more leisure time and less family burden, these silver-haired consumer groups have gradually derived consumer demand with the characteristics of silver-haired groups. More and more fashionable silver-haired people, they start a "slash life" with multiple identities, and realize a happy old age.
For the silver-haired group, health care is a top priority and occupies an important position in their daily life. In the field of health consumption, their demand for goods is increasingly prominent, and their net price willingness is higher than that of the other three generations. Silver-haired people prefer the traditional concept of health preservation, and most people choose food instead of medicine. Some research shows that the "baby boomers" have the highest penetration rate in Chinese traditional nourishing health care, and nearly half of the silver-haired old people will choose to adjust their diet for health care, and they are most interested in the content of health care. Because of this, the penetration rate of health care products has been improved, including vitamins, minerals, coenzyme Q10, probiotics and other products are being accepted by a wider range of consumers. As the main population of the silver-haired economy, the "baby boomers" not only have strong purchasing power, but also have very stable consumption behavior of health care.
In addition to basic food and clothing, the silver-haired group has become the second largest tourist group in China after the X era. Not only that, the consumption requirements of silver-haired groups for domestic service and medical health have reached the highest among all consumer groups. At present, the silver-haired consumer industry is not yet mature, and its development mainly focuses on nutrition and health care products, but there is still much room for development in terms of elderly services and convenient living services.
Future development still needs to understand the growth background and ideas of silver-haired groups, abandon stereotypes, learn from the silver-haired economy of other developed countries, and fully study the core needs of silver-haired groups in China.
Digital transformation and innovative services, personalized experience and customized services, new retail and online and offline integration, and green environmental protection and social responsibility are all business trends in the new consumption era. However, consumers in China are still willing to pay a premium for higher quality. In the future, it is foreseeable that the momentum of quality consumption will continue to be fierce. Generation X and Y are ahead of the other two generations in most categories last year and will be the main consumers in the future.
(The author is the director of dtz North District Commercial Department)
Reporting/feedback

[Online media changes] The most beautiful "Dedicated Fu" Spring Festival people who stick to their posts

  Colorful Guizhou Network News (reporter of this website, Cheng Xi) On February 15th, New Year’s Eve, when the sound of firecrackers ringing in the New Year’s Eve, thousands of households were immersed in the joy of eating reunion dinner, watching the Spring Festival Gala, visiting relatives and friends, and enjoying the beautiful moment of reunion with their families. However, at this time of year, there is always a group of people in special positions who, for the sake of "everyone", abandon their "small family", silently stick to their jobs, and dedicate their responsibilities to the reunion and happiness of thousands of households, becoming the most beautiful scenery during the Spring Festival.

  At 8:00 a.m. on February 15, Yang Zaili, a doctor in the Department of Gastroenterology at the First People’s Hospital of Guizhou Province, arrived at the hospital on time to take over the shift. As usual, he inspected the key patients first, and after the ward rounds were handed over, he began to take charge.

  "There is a patient who has hemorrhagic symptoms, and he will be transferred to your department immediately. Please be prepared for treatment." At 7 o’clock in the evening of Thirty Nights, Yang Zaili was explaining her condition to the patient’s family when the office phone suddenly rang and the outpatient called. There was a 70-year-old man who had hemorrhagic symptoms and suspected gastrointestinal bleeding.

  测生命体征、询问病史、查体、用药,一系列检查救治后,病人情况逐渐稳定。这时,杨再丽已经连续工作了12个小时。

  今年是27岁的杨再丽第一次没有回家过大年。“虽然很想家,不能陪爸妈过年,心里还是会多少有些失落。但是这是我的工作,我热爱的事业,家人也很支持我。”从小体弱多病的杨再丽是医院的常客,“每次身体不舒服,医生都能化腐朽为神奇,立刻让我的病痛消失,我特别崇拜他们,也就立志长大要成为一名医生,救死扶伤,像医生帮助我一样去帮助他人。”凌晨12点,窗外响起喧嚣热闹的鞭炮声,病房内依然保持沉静。杨再丽等医护人员守护着病人的平安与健康,迎接着新一年的到来……

  正是这些“白衣天使”的坚守,才使得患者们少了一些孤独和无助,多了一份战胜疾患早日康复的信心和动力。让我们,向他们致敬!

  ●“人民卫士”的坚守:守护一方平安

  大年初一凌晨三点,处理完最后一起案子,贵阳市乌当公安分局高新路派出所民警杨雁乔终于可以休息了。

  从2月15日上午九点接班开始,巡逻、接警、出警,杨雁乔和同事一直在忙着。晚上九点,杨雁乔和同事正在派出所的值班室观看春节联欢晚会,突然接到一起报警,一家人吃年夜饭时发生纠纷,父子间大打出手。接警后,杨雁乔和同事迅速赶往该居民家处理纠纷。

  12时10分,该纠纷刚处理完不一会儿,又接到一起报警,辖区一房东和房客之间因房租问题产生争执,出警回到派出所已是凌晨1点多。原以为可以休息了,不料又接到一起报警,有人酒后无证驾驶把辖区村民的墙壁撞坏了。

  This year was the second year in a row that Yang Yanqiao had been on duty for 30 nights. Since he was a police officer, working overtime, staying up late, and squatting for investigation had long been commonplace for him. Under the sun, they "shuttled" back and forth in the urban area, and in the dark, they patrolled every corner.

  It was the perseverance of these "People’s Defenders" that made the common people less uneasy and fearful, and protected the lives and property of the common people. Let us pay tribute to them!

  ● "High Speed Guardian": Protect the people’s safe way home

  On the highway, there was a group of people who had to patrol the highway several times a day to deal with all kinds of emergency accidents on the road in a timely manner. The patrol cars with flashing police lights were like lights illuminating the way home safely for many vehicles. They were highway workers.

  Feng Jian, deputy captain of the Kaili Road Administration Law Enforcement Brigade, is an ordinary grass-roots road administrator. The brigade is mainly responsible for the road traffic safety of K1670-K1722 in the Kaima section of the G60 Shanghai-Kunming Expressway.

  Although Feng Jian was only 35 years old, this year he was on duty for the tenth consecutive year. In 2008, Guizhou suffered a once-in-a-century snow condensation disaster. Feng Jian and his colleagues worked day and night on the front line of anti-condensation protection, sprinkling salt and de-icing, traffic guidance, accident rescue… Working overtime for 40 consecutive days, sleeping on the team every day, never returning home for a day.

  On January 26, 2018, a large area of Guizhou Province cooled down, causing the highway roads in many places to freeze. Due to the icy bridge deck, a large truck lost control and rushed out of the road, crossing the middle of the wave guardrail. Feng Jian and colleagues discovered the danger during inspection and immediately organized personnel to rescue it. From 7:00 pm on January 26, manual salt was sprinkled until 8:00 am the next day, until the truck was successfully escorted out of the highway. For three consecutive days, Feng Jian and colleagues rested intermittently for only 5 hours.

  At 9:32 on February 15, 2018, the Carey Brigade inspected the G60 Kaima section of Shanghai-Kunming Expressway and found that a truck bearing of K1686 + 400 (uplink) was locked and the temperature was too high. The road administrator promptly took water to cool it down and contacted the high-speed emergency repair and emergency departments. Due to the timely discovery and handling of the road administration, there was no spontaneous combustion incident

  On February 15, New Year’s Eve, Feng Jian was patrolling the highway as usual. A car broke down on the highway due to the smoke of the engine. The driver was emotional and stood near the road making a phone call, which was very dangerous. Feng Jian and his colleagues immediately stepped forward to dissuade, understand the situation, coordinate with the relevant departments to tow the car to the repair shop, and arrange for the vehicle to escort the driver to his home. It was not until after 1:00 pm that he returned to the team for lunch.

  Sunrise and sunset, spring and autumn come. Whether it is the scorching sun in the sky, or the wind, frost, rain and snow, Feng Jian and his colleagues silently guard those high-speed vehicles. With their youth and sweat, they have paved a "smooth, safe, comfortable and beautiful" highway for passers-by. Their figures have turned into a beautiful landscape on the highway line.

  It was the persistence of these "high-speed guardians" that ensured the safety of the people and the safety of the passers-by. Let us pay tribute to them!

  Reporter’s notes:

  On New Year’s Eve, it is these figures who work hard during the Spring Festival and are even busier than usual that enable us to enjoy a safe year, a reunion year, and a happy year without worries.

  Among them, there are the city’s "beauticians" sanitation workers, there are "angels in white" nurses and doctors, there are police officers and fire officers who protect the safety of one party, there are road officials and traffic police who guard the way of pedestrians to go home, and there are train drivers, conductors, and conductors who ensure the safe and convenient travel of passengers.

  "Nian" has a special emotion for Chinese people, but because of their special jobs, they cannot say goodbye to the old and welcome the new with their families.Here, let’s pay tribute to the laborers who still stick to their jobs during the Spring Festival! Say to them: "You have worked hard!"

Generative artificial intelligence (AIGC) continues to heat up, lowering the threshold for "beautiful photos"

Generative artificial intelligence (AIGC) continues to heat up, lowering the threshold for "beautiful photos"
9.9 yuan’s set of personality photos all say "good-looking"
The explosion of AIGC application also reflects the increasingly mature application of AI big model technology. Mango TV has begun to organically combine VR (Virtual Reality) content with virtual shooting. The picture shows citizens experiencing VR equipment during the China New Media Conference. Changsha Evening News All-Media Reporter Zhou Shuzhen Photo
Changsha Evening News All-Media Reporter Liu Pan Intern Yang Jie
As long as 9.9 yuan is needed, who can resist the "temptation" of beautiful photos? After ChatGPT, a new AI screen-level application, "Miaoya Camera", was once again on fire, and it still appeared on most people’s favorite selfies. Many users waited in line for several days, which once caused the server to be paralyzed …
It turns out that "Miaoya Camera" is a photo generation tool based on AI technology. After adding a personal front photo, upload 20 photos and pay 9.9 yuan, you can have your own digital avatar; Then, choose different styles in the template, and you can quickly generate personal photo.
In recent years, with the explosion of Generative Artificial Intelligence (AIGC), not only has there been a "storm" on the network platform, but this wave has also begun to sweep across all walks of life related to content production, which has also driven some industries with high digitization and rich content requirements to take the lead in making breakthroughs in scene application. Many Hunan enterprises are actively embracing AIGC and exploring new opportunities for industry development.
An application "Miaoya Camera" is "over the top"
Searching for the discussion about "Miaoya camera" on the Internet, the word with the highest frequency is "good-looking". Most users are also eager to show their good looks on social networks. Therefore, the popularity of AIGC technology has begun to provide a lower threshold for "beautiful photos".
According to public information, the target population of China photo market will exceed 200 million in 2023, and more and more people are willing to pay for personalized photo.
If you take a photo online, consumers usually have to pay a high price. The reporter searched for "photo" keywords on the e-commerce platform, and most shops were divided into 500 ~ 2,000 yuan, 2,000 ~ 4,000 yuan, and then more than 4,000 yuan. Relatively speaking, cutting-edge photography institutions such as "Innocent Blue" and "Hippocampus", which are at the lowest level, still need a price of 200 ~ 800 yuan.
Compared with the high price of stores, "Miaoya Camera" only needs 9.9 yuan to get a set of cost-effective photo, which makes consumers eager to try.
After trying out the program, the reporter found that it is expected to take 4 hours and 15 minutes to generate photos, showing that there are 2076 people in front of them. According to this time and the number of people, each person’s production time is about 10 minutes.
Gao Qi Zhen, a college student, generated her photo and sent it to her circle of friends. She told reporters that many friends in her comment area said that the similarity was very high, and some students said that the appearance was far from each other. On social platforms, many users share the photo generated by Miaoya, and they will attach a sentence: "The photo generated is really beautiful, but it is not quite like me when you look closely."
The explosion of AIGC application also reflects the increasingly mature application of AI big model technology. The reporter found that it is precisely because AIGC can generate data content in different modes quickly and flexibly that it has gradually become a new engine for the innovation and development of digital content.
An emerging application scenario in one direction has been accelerated.
From generating copywriting to painting, composing music, writing papers, and even now, you can produce photos and digital people in two places … With the practical application of AIGC gradually entering the public’s field of vision, it has driven subversive changes in various fields and brought more imagination to the life of every ordinary person.
A number of companies began to compete to enter the AIGC track. For example, Baidu launched "ERNIE Bot", a tool that allows users to obtain interactive search results; Iflytek launched "iFLYTEK Spark", which not only has strong knowledge answering ability, but also helps users to generate high-quality articles and reports.
In fact, in recent years, the application scenarios of artificial intelligence technology in Changsha have also continued to expand. Some industries with high degree of digitalization and rich content demand have also taken the lead in making breakthroughs in scene application.
In the industrial field, Zhongke Yungu uses "big model+industry knowledge" and "big model+multi-AI application" to build an AI "auxiliary cockpit" and realize the application of intelligent management, intelligent scheduling, intelligent production, intelligent warehousing, intelligent diagnosis, intelligent service and other vertical business fields based on big model.
In the medical field, Wisdom Eye released the large model of multi-modal medical artificial intelligence, and adopted the technical route of combining knowledge map with large model. Compared with the simple use of large model technology under the condition of 50 billion parameters, the accuracy of answering medical questions was improved by nearly 10%.
In the field of cultural tourism, Hunan Wenwu Technology has been deeply involved in the innovative research and development of application scenarios of "culture+technology+industry", and the "Digital Virtual Interactive Experience Project of Cultural Relics" created by its team won the first national prize of the "Meta-Universe+Data Application" track of the 2023 World Artificial Intelligence Conference-National Digital Business Competition.
A fertile soil helps cutting-edge scientific and technological achievements take root.
The rapid development of artificial intelligence drives the evolutionary iteration of enterprise products.
The reporter found that in Mango TV’s newly upgraded variety show "Full Acceleration 2023", the game setting of "Accelerated City" was introduced, and VR (Virtual Reality) content was organically combined with virtual shooting. In this regard, the person in charge of multimedia algorithm of Mango TV Intelligent Algorithm Department said that this kind of shooting is the first time in China, and most of the space scenes are drawn by AIGC and then processed by designers, thus greatly improving the production efficiency of products.
Digital man and meta-universe are in the ascendant. When it comes to AIGC, Malanshan has taken the lead. In the 2023 China New Media Conference, there was a summit forum on "AIGC Development and Opportunities" to discuss how the video cultural and creative industry can be deeply integrated with AIGC.
In this regard, Zhou Suyue, chief technical expert of Malanshan (Changsha) Video Creative Park, said that by 2022, Malanshan had formed a complete chain in the field of meta-universe. "The content ecology is AIGC, the infrastructure ecology is a big model, and the blockchain and AI rendering have built a complete ecosystem model." It is noteworthy that the original AIGC production line in Malanshan was awarded the first prize of the State Administration of Radio, Film and Television in October 2022 after it was produced in March 2020.
At the Yuelu Summit of the Internet in 2023, Tobee Wu, Chairman of Wanxing Technology, said that in the AIGC era, the big model will be used as an infrastructure to empower thousands of industries and help the rapid development and iterative launch of software products. Just last month, Wanxing Technology and Xiangjiang Laboratory joined hands to build Web3.0 and Meta-Universe Innovation Research Institute. In the future, the two sides will jointly promote the transformation of talents, technologies and application achievements in key directions such as AIGC and Web3.0.
Algorithms, computing power, data and scenarios are the four major elements of developing AIGC industry. At present, Changsha is making every effort to build a global R&D center city. At present, Changsha has the opportunity to seize the development opportunity of AIGC industry, fully promote the digital economy of Changsha to a higher level, and let more cutting-edge scientific and technological achievements take root by virtue of the advantages of video creative industry scene represented by Malanshan, computing talents represented by Xiangjiang Laboratory and computing power represented by National Supercomputing Changsha Center and Changsha Artificial Intelligence Innovation Center.
Reporting/feedback

These bad habits are indispensable to the "bane" of thrombosis.

  Li Kang, deputy chief physician of the Department of Cardiology, Beijing Hospital, said that about 60.5% of the deaths from coronary heart disease and stroke among adults over 20 years old in China were attributed to the failure to reach several ideal cardiovascular health indicators, namely smoking and drinking, body mass index, physical activity, diet, blood pressure, total cholesterol and fasting blood sugar. If you try to correct it in your daily life, you can completely avoid the disease.

  Thrombosis "Ghost" Wandering in the Body

  Liu Changwei, director of vascular surgery at Peking Union Medical College Hospital, said that thrombosis is no stranger to everyone. Thrombosis is a "blood clot" in blood vessels, which blocks the passage of blood vessels in various parts of the body like a plug, resulting in no blood supply to related organs, resulting in sudden disability or death.

  Coagulation system and fibrinolysis system exist in human blood. Under normal circumstances, the two maintain a dynamic balance to ensure the normal flow of blood in blood vessels and will not form thrombosis. Under special circumstances, such as hardening, stenosis and injury of blood vessels, excessive sweating, low blood pressure and lack of drinking water, the blood flow will be slow, the blood will be concentrated and viscous, and the coagulation function will be hyperactive or the fibrinolytic function will be weakened, which will break this balance and make people in a "state of easy embolism".

  Liu Changwei pointed out that the deep vein of the lower extremity is a place where thrombosis is more likely to occur. Although the consequences of vein blockage caused by thrombus are serious, what is even more terrible is that the thrombus falls off, which is a deadly bomb. Once the deep venous thrombosis of lower limbs falls off, it will follow the blood circulation route: inferior vena cava — Right atrium — Right ventricle — Pulmonary artery, and finally cause pulmonary embolism. If the lung loses the function of blood gas exchange, it will cause acute hypoxia and even acute cardiopulmonary failure. If it is not corrected and intervened in time in the acute stage, it will even be fatal.

  There are deep veins in human body, and deep veins bear more than 90% of venous blood reflux. Once deep venous thrombosis occurs, the most direct consequence is that the blood reflux is seriously hindered, and the limbs are swollen and painful. In severe cases, the limbs are necrotic and need amputation. However, many people don’t know enough about deep vein thrombosis and embolism, and they don’t have enough awareness of prevention. When there is typical edema of lower limbs, it will not only bring difficulties to treatment, but also easily leave sequelae. At this time, the patient will suddenly have swelling, pain and increased tension of soft tissue in the affected limb, which is often aggravated after the activity, but it can be relieved by raising the affected limb. However, if the blocked part is located in the "main traffic road", and the treatment is not timely, it will cause serious symptoms and even threaten life.

  Another serious hazard of deep venous thrombosis of lower limbs is post-thrombotic syndrome. Once deep venous thrombosis of lower limbs is formed, it is difficult to be effectively removed without standardized treatment. These thrombosis will not only hinder blood return, but also cause repeated swelling of limbs, leading to black skin ulceration, varicose veins of lower limbs, and even old rotten legs. Deep vein thrombosis is like a deep-water bomb lurking in blood vessels. At first, it may have no obvious clinical symptoms or be ignored because of mild symptoms, but once it is detonated, the consequences are unimaginable.

  How to judge whether you are at risk?

  Thrombosis in the legs and lungs can occur in people of any age. Some people don’t have some warning signs or symptoms. Therefore, it is very important for everyone to know which risk factors, signs, specific events or conditions can cause or trigger the formation of thrombosis.

  Long-term hospitalization will lead to leg thrombosis in more than 2/3 patients. This is the leading cause of preventable hospital deaths.

  Surgery, especially hip or knee surgery and cancer surgery, will bring greater risks to patients.

  Don’t exercise for a long time: for example, not standing up or walking around when you need to stay in bed or travel for a long time will also increase your risk.

  Other uncontrollable risk factors include:

  Pregnant women: If pregnant women are obese or hyperlipidemia, it will make the blood sticky; If there are varicose veins and pregnancy, the risk of venous thrombosis will be higher. You can’t take medicine casually during pregnancy. At this time, wearing elastic socks (varicose socks) is a very good way to prevent edema of lower limbs.

  Old age: The risk of an 80-year-old person is five to six times that of a 40-year-old person.

  Family history: family members have had thrombosis, which will increase the risk of venous thrombosis.

  Obesity: the risk of venous thromboembolism in obese people is 2 to 3 times that of non-obese people.

  Change seven habits to prevent 60% vascular disease

  Quit smoking. When smoking, nicotine and other harmful substances in tobacco will stimulate the vascular movement center and stimulate the release of adrenaline and norepinephrine in the body, causing the heart rate to increase, peripheral blood vessels to contract and blood pressure to rise. Therefore, we should try our best not to smoke and stay away from second-hand smoke.

  Weight control. Daily diet, to ensure a reasonable mix of carbohydrates, protein and fat, can meet the needs of the body, and try not to exceed the upper limit of calories. At the same time, we should eat less fried food, convenience food and fast food with high calorie.

  Exercise regularly. Exercise can improve blood circulation, obviously reduce blood lipid, blood pressure and weight, and also relieve stress and enjoy body and mind. It is suggested that the exercise time and intensity should be determined according to their age, gender and physical strength. Generally, you can do more aerobic exercises such as jogging, brisk walking, swimming and cycling for 30 minutes at a time, at least 5 times a week, and the heart rate and age after exercise should be no more than 170. The best exercise state is that the body sweats slightly, does not feel tired, and feels relaxed after exercise.

  Eat reasonably. A greasy diet will lead to an increase in blood lipids, and excessive blood lipids attached to blood vessels will cause atherosclerosis, which in turn will lead to thrombosis. It is suggested that the daily diet should reduce the intake of salt, sugar, saturated fat and trans fat, and eat more low-calorie foods rich in minerals, vitamins, cellulose and other nutrients, such as vegetables, fruits, coarse grains, lean meat, fish or low-fat dairy products.

  Control blood pressure. When blood pressure is high, the impact of blood flow on blood vessels increases, which damages the endothelial function of arteries and is easy to cause arteriosclerosis. Many people naturally have dilated arteries or aneurysms. Once the blood pressure suddenly rises and the aneurysm ruptures, it will cause cerebral hemorrhage. Therefore, blood pressure should be controlled below 140/90 mm Hg. It is suggested that everyone eat less salt at ordinary times, control it within 6 grams per person per day, use more cooking methods such as cooking, and use less seasonings such as soy sauce and monosodium glutamate. Children and adolescents should also pay attention to blood pressure monitoring and prevention.

  Control blood lipid. When the bad cholesterol in the blood increases, it is easy to deposit on the blood vessel wall and form plaques, and even block blood vessels and form thrombosis, leading to acute myocardial infarction or cerebral infarction. It is suggested that the diet should be based on the principle of less oil, and eat less animal viscera, animal fat and sweets, especially foods containing trans fatty acids, such as cream and butter.

  Reduce blood sugar. Under the action of long-term hyperglycemia, arterial endothelial cells are easy to be damaged, and the permeability of vascular wall will become worse, and lipids are easy to deposit on vascular endothelium, which will lead to vascular stenosis and cause coronary heart disease, cerebral infarction and other diseases. It is suggested to eat more foods rich in dietary fiber, such as carrots, celery, oats, oranges, etc., which can delay the absorption of sugar in the intestine.

  Three ways to stay away from thrombosis

  Can move early, not late. Wang Chen, chairman of the Respiratory Branch of Chinese Medical Association and academician of China Academy of Engineering, said that there are many cases of pulmonary embolism caused by elderly people playing mahjong all night and young people playing computer for a long time, and when they feel numb in their legs, they may have thrombosis. He suggested starting exercise as soon as possible before thrombosis.

  Can take the initiative and not be passive. When taking a long-distance plane, most people will choose economy class. Because of the narrow space and limited leg activity area, deep vein thrombosis may occur. This situation is called "economy class syndrome". Even in business class and first class, if you don’t take the initiative, venous thrombosis may occur. Wang Chen suggested that you always stretch your toes and hook your toes when flying, stretch your legs and muscles, and drink plenty of water at the same time to increase urination while diluting your blood.

  Can move a lot. Li Xiaoying, chairman of the Geriatrics Branch of the Chinese Medical Association and professor of geriatrics at the PLA General Hospital, said that some patients are afraid of wound pain and oozing blood, so they don’t move or move less, which will increase the risk of venous thrombosis. Old people who are usually weak and have low back and leg pain usually have little activity, and they are even more reluctant to exercise once they are sick. Doctors should mobilize patients to exercise and instruct them to prevent falls. Patients who really can’t move on their own can receive massage according to the doctor’s advice first, and exercise properly in bed after their physical condition allows.

  Li Xiaoying reminded that massage is not recommended for patients with thrombus, otherwise it may aggravate the condition.

  Drinking water at five moments to prevent thrombosis

  After getting up. Morning is the time when physiological blood pressure rises, platelet activity increases, and after a night’s sleep, urination, skin evaporation and mouth and nose breathing make a lot of water lose and blood viscosity increase. Xia Pengbin, a nutritionist in the Clinical Nutrition Department of Zhongda Hospital affiliated to Southeast University, said that drinking water after getting up can help reduce blood viscosity, thus reducing the risk of thrombosis. Generally speaking, milk, fruit juice, ice water and salt water are not suitable for drinking as the first glass of water in the morning, and warm boiled water is the best choice.

  Before and after morning exercise. Many people are used to drinking water after morning exercise. Xia Pengbin reminded that a small amount of water should be drunk before morning exercise, which can reduce the risk of dehydration and blood viscosity caused by exercise, thus helping to prevent thrombosis. When the temperature is high, the speed of water shortage will also accelerate, and many people are used to drinking water in big gulps. However, you should not drink water too fast in summer, and you should drink a small amount of water many times, usually 150 ml to 200 ml. If you drink water too fast, water will quickly enter the blood and be absorbed in the intestine, which will dilute the blood, increase the blood volume and make the heart bad. Especially people with coronary heart disease will have chest tightness, shortness of breath and other symptoms, which may seriously lead to myocardial infarction.

  Half an hour after dinner. Don’t drink water immediately after meals, otherwise it will dilute saliva and gastric juice, weaken the activity of protease and affect digestion and absorption. It is recommended to drink water for half an hour after meals, about 200 ml, which is helpful to alleviate the increase of blood viscosity after meals. But drink it in small sips, or frequent and large amounts of water will easily burn your heart. People who are prone to heartburn should drink 3-4 sips every 20-30 minutes 2-3 hours after meals.

  Before work. Office workers often neglect drinking water because of their busy eight-hour work, which provides an opportunity for the invasion of blood clots. It is suggested that these people develop the habit of drinking a few mouthfuls of water before work. One paper cup is enough, and don’t drink too much, otherwise it is easy to "urinate urgently" on the way to work.

  Before going to bed. You should take two sips of water before going to bed. Because when people are asleep, the water in the body will be lost, resulting in a decrease in water in the blood and a higher blood viscosity. Drinking some water properly before going to bed can alleviate this phenomenon, thus reducing the risk of cerebral thrombosis. In addition, it is best for the elderly to keep a glass of water at the bedside before going to bed, and drink a few mouthfuls immediately when they feel thirsty.

  Four early signs of thrombosis in the elderly

  With the increase of age, the vascular elasticity of the elderly is getting worse and worse. Thrombosis is easy to form when vascular endothelium is damaged, blood flow velocity slows down and blood viscosity increases. Thrombosis, popularly speaking, is a "blood clot", which, like a plug, blocks the vascular channels in all parts of the body, forming myocardial infarction, cerebral infarction, lower extremity arterial swelling, pulmonary embolism, etc., and seriously endangering the lives of the elderly. Thrombosis is harmful, but there are some obvious early signs.

  1. Drooling while sleeping. Many old people drool when they sleep, most of which is normal. However, if it is found that the saliva of the elderly often flows in one direction, it is necessary to be vigilant and may have cerebral thrombosis. Because thrombosis can cause some muscle dysfunction in the throat, and when the human body loses its active control over the muscles in sleep, saliva will flow down. If the elderly often drool when sleeping, they should go to the hospital for examination as soon as possible, even if there are no symptoms such as skewed mouth and lax eye closure.

  2. Dizziness after getting up early. Before the onset of cerebral thrombosis, 70% patients will have dizziness symptoms, which usually occur after getting up in the morning. If the elderly have more dizziness within 3 days, or often have dizziness after hard work, it is necessary to consider whether it is caused by thrombosis. Especially for the elderly with hypertension, we should pay more attention to it. If dizziness occurs more than 5 times a day, you should go to the hospital for examination in time.

  3. numbness and swelling of hands and feet. If the elderly feel numbness and swelling in their legs for a long time, it may be caused by blood clots flowing into the arteries. When embolism is formed, this part of the muscle will be ischemic, the skin will become pale, the body temperature will drop, and even the artery on the back of the foot will not be touched. After a long time, the legs are prone to swelling and severe pain. Therefore, for sudden numbness of hands and feet, we must be highly alert to cerebrovascular diseases. If it is delayed, it may not only miss the best treatment opportunity, but also leave sequelae.

  4. Chest tightness and pain. Many elderly people do not exercise or stay in bed for a long time, which is prone to chest tightness and chest pain. Because in the early stage of thrombosis, clots are very easy to appear in blood vessels. If they fall and flow into the lungs with blood, patients will feel chest tightness and pain. Once pulmonary embolism is formed, it is very similar to the symptoms of a heart attack. With the pain of breathing, the pain will gradually increase, and it is usually stinging or sharp pain. Therefore, there is pain and chest tightness in the chest, which needs to be vigilant.

  Eating more seaweed and beans, especially broccoli, auricularia and other foods rich in soluble fiber, is helpful to lower cholesterol, prevent vascular injury, delay atherosclerosis and reduce the risk of coronary heart disease and stroke. In addition, we should pay attention to cold and warmth, quit smoking and drinking, develop good living habits, and adjust our mood to prevent cardiovascular and cerebrovascular diseases.

  Cerebral thrombosis has omen.

  1. The mouth and eyes are askew or drooling. For example, one side of the face is weak or numb, when you smile, you find your mouth crooked, or when you brush your teeth, your mouth can’t hold water, or even drool.

  2. Unilateral limb weakness, that is, "hemiplegia", can be divided into upper limb weakness and lower limb weakness. The performance of upper limb weakness is that when shaving with a knife, I suddenly feel that my arm is weak and the razor falls to the ground; Can’t use chopsticks to clip vegetables smoothly; Can’t button up, get dressed, etc. Weakness of lower limbs can be manifested as leaning to one side, "wandering" and even "dragging legs" when walking; Unstable walking and abnormal gait; Unconsciously falling down repeatedly when walking, especially when turning your head and looking up. The above situation should pay attention to the possibility of further developing into cerebral thrombosis.

  3. I can’t speak neatly. Speak hard, "Lickitung" or don’t understand others.

  4. blurred vision. Because the artery supplying blood to the eyes is blocked, or the brain center responsible for analyzing vision is damaged, the patient may suddenly lose sight of one eye.

  5. Sudden dizziness. This is a very common signal of cerebral thrombosis, which is manifested as dizziness, feeling stuffy in the head, and even feeling dizzy, unstable and uncontrollable. In severe cases, it may be accompanied by nausea, vomiting and sweating. This is because there is an abnormality in the part of the brain responsible for coordinating body balance.

  6. numbness in the limbs. Especially the numbness of the unilateral body is often a warning of cerebral thrombosis. Because the brain is not only responsible for the movement of limbs, but also for all senses, abnormal sensation is often a sign of cerebral thrombosis.

  7. Love to be sleepy, sleepy or yawning. For example, watching favorite TV programs can make you fall asleep, lose concentration, yawn constantly, etc., suggesting that the blood supply to the brain is not enough to stay awake, which may be that the artery is narrow or even occluded.

  8. Headache. Unexplained headaches, or changes in the nature of the original headaches, are mostly manifested as persistent pain, which may be accompanied by nausea and vomiting in severe cases.

  9. Cough and dysphagia. When eating or drinking water, you may choke and even swallow hard, which may be accompanied by unclear speech and hoarseness, suggesting that the nerve or center responsible for the muscle movement of the throat is abnormal.

  10. Sudden memory loss and difficulty in reading and writing. Some patients suddenly can’t name people or things, can’t calculate or write normally, or always forget things. This suggests that the cerebral cortex responsible for advanced thinking is abnormal.

  5 actions to prevent venous thrombosis

  Toe movement: Sit, put your toes on the ground, try to keep them level with your ankles, and drive your feet up and down 10 to 15 times with your toes as the fulcrum.

  Massage the calf: The left leg bends naturally, bending down and gently massaging the calf with the left hand for 10 to 15 times, and changing the right leg in turn can effectively promote the blood circulation of the calf.

  Heel movement: Sit, keep your feet on the ground, as close as possible to your ankles, and drive your feet up and down with the heel as the fulcrum. When moving up, try to get close to your ankles and repeat 10 to 15 times.

  Knee-hugging rotation: Sit, hold the left knee with both hands, rotate the foot to the left for 5 to 10 times and to the right for 5 to 10 times with the ankle as the fulcrum, and repeat the same action with the right foot.

[National Model Worker] Stick to it for 28 years, and pursue the ingenuity of every inch-State-owned Assets Supervision and Administration Commission of the State Council

Walking into the Great Hall of the People, Zhang Xin stopped crying three times.

When the party and state leaders appear in front of us; When the national anthem is played, everyone stands up; When I heard that "the model worker is the elite of the nation, the model of the people and the hero of the Republic." Zhang Xin stopped crying. "That kind of feeling is really … I dare not think about it. It is affirmed by the country and the people, and all the efforts are worth it." Recalling the scene at that time, he was still very excited.

Zhang Xinting is a senior fitter technician of China North-West Ordnance Industry Group. His job is to make measuring tools to test the accuracy of various parts in ammunition production.

From "Shaanxi Chief Technician" to "National Technical Expert", from provincial and municipal model workers to national model workers … Zhang Xindian, 48, has been working as a locksmith for 28 years. He has been studying, striving and striving for perfection in his beloved career with simplicity, rigor and persistence for decades.

Zhangxinting

From impatience to Excellence

-set standards for yourself, just to be infinitely close to the perfection in your heart

Being kind to others and being strict with yourself is the first impression Zhang Xindong left.

In 1992, 20-year-old Zhang Xinting entered the factory to learn locksmith skills with his master. "At that time, the master asked me to change the measuring tool, and the error after the change was only 0.01 mm, but the master was not satisfied and gave me a lecture." Zhang Xinting was deeply shocked by the master’s Excellence in his work and zero tolerance for errors.

In 1995, Zhang stopped participating in the skill competition held by the unit for the first time. He was determined to win, but in the end he only won a commemorative award. This "defeat" made Zhang Xin stop to see his own shortcomings, and from then on, he practiced hard and constantly put forward demands and weights for himself. After repeated practice over a long period of time, Zhang Xin-stop’s skill is becoming more and more mature.

"On one occasion, our team received a difficult and time-tight job, and the machining accuracy of the workpiece required to reach three thousandths of a millimeter. When the master was away, I had to bite the bullet. " Looking for information, grinding tools, and repeatedly debugging … After working in front of the bench for more than ten hours, Zhang Xin stopped and finally completed the task with a high standard.

There is a jargon in the mechanical processing industry: "Turner is afraid of car poles, fitter is afraid of drilling holes, and planer is afraid of planing boards." This sentence truly reflects the difficulty of the fitter’s drilling. Because the drill rod is thin and easy to deform, if you don’t master the strength well when drilling, it is easy to exceed the tolerance.

"Our products have high wear resistance and density, and the cost is also high. If the operating drilling machine fails to meet the accuracy standard, it will be time-consuming, laborious and costly. " In order to save costs and master the accuracy of hand feeling, Zhang stopped trying to punch holes in eggs.

From the first touch, it was broken, and later, a drill bit with a speed of more than 2,000 revolutions per second was used to break the shell and drill holes to stop at the egg film. Zhang Xin stopped remembering how many days and nights he practiced and how many eggs he spent drilling. The unique skill of "the egg drilling film is not broken" not only solves the technical problem of drilling a 0.4 mm flat-bottomed deep hole for high-hardness tungsten alloy on a common drilling machine, but also becomes a compulsory test item for entering the "Zhangxin Stop Studio".

After practicing day and night, Zhang Xin-stop’s "manual work" became more and more exquisite. Before he was 30 years old, he became a technician. He participated in many national, provincial and ministerial skill competitions and returned home with full load.

"Every time he finishes the competition, I feel that he is demanding more of himself." Wife Wang Xiaohui said.

Today, the unit of measurement in Zhang Xin’s eyes is only a few thousandths of a millimeter, which is equivalent to one sixtieth of a hair. Even though most of the handwork has been replaced by mechanization and automation, when it comes to high-precision and complicated parts processing, it is still necessary to rely on Zhang Xin’s hands to solve what the machine can’t do.

"If the machine can work to one thousandth, we will work to one thousandth." Zhang Xin stopped talking.

"Why are you so strict and demanding on yourself?"

"I have a’ bad habit’ in my work and always want to do my work to the extreme." Zhang Xin stopped and said that we must be meticulous to avoid mistakes. The smallest discrepancy will lead to accidents during the target test.

During his 28-year working career, Zhang Xin-ting has produced nearly 10,000 exquisite and meticulous measuring tools with different shapes, and the one that impressed him the most is the chamber-closing gauge used to measure ammunition.

"As long as the ammunition passes through the chamber-closing gauge, it can be applied to all guns of the same type." Zhang Xindong said that if the size of the chamber gauge is deviated, it will affect the hit rate, and the heavy one may cause casualties.

For a long time, the accuracy of the bore gauge has been a key project in the factory. In order to overcome this problem, Zhang Xinting led the team to make many attempts to continuously improve the machining accuracy. "We all grind a little bit by hand, then measure and grind again …" Zhang Xindong said that at that time, it was really stressful, tight time and heavy task, but it inspired his determination.

Perseverance, the stone can be carved. With excellent technology, Zhang Xin stopped leading the team, debugging and assembling again and again, constantly improving and perfecting, and finally solved a series of problems in the assembly and processing of the bore gauge. The "assembly adjustment and assembly method" of the measuring tool was also named "advanced operation method for employees in Shaanxi Province".

Zhang Xin-stop at work

"Pass on"

-teach skills without reservation, be kind and do things diligently.

"No matter how good a person’s technology is, he can only contribute a part to the enterprise, but if everyone is brought together, the influence will be great." Speaking of the spirit of "mentoring", Zhang Xinting said.

When he first entered the factory, Zhang Xin stopped with a master. Now, he has become a master of many people. "This industry is promising!" This is the highest frequency sentence that Zhang Xindong said to his disciples.

"The master is usually very gentle with us, but as long as it is related to work, he becomes very strict and can’t tolerate any carelessness." In the eyes of disciple An Huijun, Zhang Xinding is both a good friend and a strict teacher. In addition to admiring the master’s superb skills, his quality of doing things makes Xiao An sincerely respect him.

"Technology practice, always improve. But my master can get so many honors, which is inseparable from the hard work, rigor, kindness and enthusiasm he has always adhered to. After following the master for so many years, I found that he has not changed. He is the benchmark for our study. "

In recent years, Zhang Xin stopped bringing out more than a dozen apprentices, many of whom have become the pillars of the enterprise. One of the apprentices won the first prize twice in the First and Second Skills Competition of Northwest Industrial Group, and participated in provincial and ministerial skills competitions on behalf of the company for many times.

Compared with the apprentices’ admiration, in the eyes of his wife, Wang Xiaohui, he was more distressed and considerate of Zhang Xinding. "The commendation meeting ended on the 24th, and Lao Zhang went to the studio early in the morning on the 25th."

Zhang Xingting and Wang Xiaohui are both workers and husband and wife. They have been married for more than 20 years. His enthusiasm and persistence are the deepest impression he left on his wife. Talking about her husband’s honor, Wang Xiaohui said that we are colleagues, and we can especially understand the hardships and difficulties of her husband along the way.

"What are your expectations for Zhang Xin’s future?"

"Do a good job and do as well as you can." Wang Xiaohui said quietly.

After hearing the expectation, Zhang Xin stopped smiling and looked at his wife and said, "If I am the gatekeeper of ammunition, that moment will be the gatekeeper of my measuring tools."

How to better "pass on the help"? Zhang Xinding also has his own plans.

"The original intention of the studio was to tackle scientific research projects that were difficult and stuck in the neck. Now the studio also shoulders the task of’ passing the band’. "

As a model worker, Zhang Xinting not only demands himself with high standards, but also plays the role of an example to lead his disciples to overcome difficulties. Since he founded the studio in 2013, he has jointly solved more than 60 scientific research problems for enterprises.

"They saw my persistence and acquisition, and they also had a clear plan for their future. Stick to your post and do your own thing. "

Zhang xinting’s working environment

The power of persistence

-working in an ordinary post and creating extraordinary achievements

In an ordinary post, the pursuit of Excellence and persistent persistence are the inexhaustible motive force for Zhang Xinting to create extraordinary achievements.

"Forty-four locksmith students in our class were assigned to the factory, and now I am still doing this." Zhang Xinting recalled, "I am a very ordinary worker, from the initial participation in the company’s internal competition to the later participation in the national competition; From the youngest technician in the unit to the craftsman in a big country, these honors are inseparable from persistence. I think it is very important to insist on doing one thing well and doing one thing to the extreme. "

The cupboard of "Zhang Xin Stop Studio" is full of the awards he won. As one of the few senior technicians who enjoy the special allowance of the State Council, Zhang Xinting, who is honored, doesn’t feel anything special about himself.

"Many old masters are unknown officers, and they never care about anything, but what they do matches their personality. This is a place worth learning."

"How do you understand and treat the spirit of model workers?"

"First of all, we must love our work. Only when we love it can we devote ourselves wholeheartedly. Secondly, we must be willing to contribute, so that we can lead everyone to grow together. " Zhang Xinding said: "Although I was rated as a model worker, I will not be proud of it and relax my demands on myself. I will continue to learn, hone and innovate in the future. "

"Those who are not lazy are also teachers of good deeds." Zhang Xinting, who is in an ordinary post, has created extraordinary achievements and explained the strength of persistence through his persistent efforts and diligent study.

"My job is very ordinary." In the communication with Zhang Xinting, this is what he said the most.

[Editor: Jia Zheng]

Sweep and open the current page on your mobile phone.

"Spring Flower Flame" is talking about a new love! Liu Xueyi Wu Jinyan pulled wildly, and the heat of setting files soared.

After two suspense dramas made the audience addicted, Youku platform released the ancient puppet drama "Spring Flower Flame" again.After all, in the early stage of the platform, it attracted many potential audiences by relying on the ancient puppet dramas that won the plot. In addition, the two platforms next door are broadcasting ancient puppet dramas, so it is not impossible to get together in a timely manner.Besides, nanaya snow by iQiyi and Splendid Peace by Tencent have different plot styles and low audience overlap, but both of them have serious injuries that cannot be ignored.Perhaps because of this, the data of these two dramas on various platforms are very general and the trend is not good.

Like "nanaya snow", it is a martial arts style with strong men and women, beautiful and romantic. Unfortunately, because the director’s skill is not very good, he can’t make full use of the real scene at all, which leads to a great discount on the effect of filming.Let the audience who have seen the play call "advance notice fraud" and "false propaganda"."Splendid Peace" is the intrigue of the women in the back house, and the tactics are a little childish, and the male acting and female face value are slightly discouraged.The genre of Spring Flower Flame is quite special.Its original work is too bumpy, which leads to the abnormal situation of the male and female hosts after the adaptation of the plot, and the emotional line of love and killing each other is very emotional.

It can be said that "Spring Flower Flame" accurately attacked the audience’s preference for watching drama to some extent, and now it has a great win at this time.First of all, the setting of the two crazy groups is very interesting. In addition, the setting of the report and the female assassin makes the feelings of men and women full of unequal status and highly oriented pulling factors from the beginning.. Secondly, the makeup of Spring Flower Flame is very good.Liu Xueyi, the male actor, plays the black prince Murong Jinghe, whose beauty has reached a new height. Wu Jinyan, the hostess, joined the group only after receiving professional acting training. The chemical reaction between the hostess and the hostess is worth looking forward to.

Although the original novel "Spring Flower Flame" belongs to the ancient novel of abusing women, there are many unreasonable plots in it, but the general love between men and women is really impressive.When the novel was adapted, many netizens who had read the book were shocked.As far as the story of the female host bleeding to save the male host, being given a personal eunuch by the male host, digging up the female host’s body and putting on affectionate feelings can be filmed, which is rare in a more inclusive online environment, let alone film and television?Therefore, netizens who understand the development of the original plot of "Spring Flower Flame" are very curious.

The screenwriter "How can we change it to keep the original emotional pull while getting rid of unreasonable content?" There will really be an audience who will open the play out of curiosity. As for whether the audience can be retained, it depends on the screenwriter’s skills and the actors’ acting skills.Perhaps because of the influence of the original work, all the actors contacted by the play at first were euphemistically rejected, and finally they came to Liu Xueyi and Wu Jinyan.The data of these two people starring in the drama this year are all beautiful, their costumes are also good, and they look good in the preview, so the popularity of "Spring Flower Flame" soared after it was finalized.

Up to now, the reading volume of the entry of the file is nearly 30 million. On October 12, the official announcement of the file was announced, and the heat in the station exceeded 4,000. On October 13, the materials were released continuously, and the heat in the station exceeded 5,000.This shows how high the audience’s expectations for "Spring Flower Flame" are. If the plot is as powerful as the preview at the beginning, then it seems that there is no problem to break 9000 on the first day of broadcasting. In fact,The reason why the expectation value of "Spring Flower Flame" is so high is that besides the interesting plot and the proper marketing, there is another reason: two actors, Liu Xueyi and Wu Jinyan.

Over the years, Liu Xueyi has also played a lot of edged male roles in the drama. Although most of them are online and have a bright performance, they have not really attracted attention. It seems that the signing agency is not so keen on this actor. It took two years to finally get better and have a male role, and they have all performed very well.Especially in this year’s "Flower Order", Liu Xueyi and Keiko Zheng made the audience satisfied because of the performance of just two episodes, and directly set up CP regardless of the life and death of the female lead.There are even many viewers who say that it is for these two talents to see the drama.

It’s also amazing that a mere friendship starring directly overwhelms the hostess.Even some irrational CP powder ran to the social platform in Liu Xueyi, indicating that he and Keiko Zheng have a high degree of fitness, so he should be sensible and cooperate with Keiko Zheng in business to make some sugar for CP powder. At that time, the drama was in the hit period. How could the male host give up the official CP with the female host and directly follow the audience’s ideas? Isn’t this nonsense?Besides, this practice is not authentic. butIf you don’t cooperate with the audience’s ideas, you won’t get a bonus, and you will be insulted by irrational fans, which also tests the actor’s personal psychological quality.

Although the appearance of CP powder shows that Liu Xue Yi has a good acting skill and a sense of Soviet Union, this blatant pairing of male and female is obviously unfavorable to Liu Xueyi. So Liu Xueyi was hurt by the CP of the last play.The background of Wu Jinyan’s choice of this drama is also quite special. I think the first drama that Wu Jinyan appeared in the audience’s field of vision was the big-bang drama Story of Yanxi Palace.Although the appearance of being vomited by the audience is not exquisite at all, the mouth is exaggerated when speaking lines, which is too stealing the mirror. However, Wu Jinyan’s personal attention rose with the explosion of the drama.

It’s just that when the team chose the script, they were too superstitious about the star drama, which led to the word-of-mouth of Wu Jinyan being gradually consumed in many modern dramas with general plots, and even once fell into an embarrassing situation where there was no drama to shoot.At that time, no one thought that Wu Jinyan could get another hit with revenge. "The Flame of Spring Flowers" is Wu Jinyan’s second play after a long period of revision.The most important thing in ancient puppet shows is to fire CP. It’s just that Wu Jinyan just officially announced her marriage license with her boyfriend who has been running for seven years. Many viewers should also be unable to accept the CP business in Liu Xueyi and Wu Jinyan.

It happens that men and women who don’t like CP marketing are surprisingly consistent.As long as the plot is good and the chemical reaction between the actors is enough, the heat and data of the series will naturally not be bad. What’s more, there is no fierce competition in the current film and television drama market. As long as "Spring Flower Flame" keeps playing steadily under the condition of fresh people, it may have unexpected effects.After all, Liu Xueyi’s ancient costumes have a fixed audience, and most of them believe it.The heroine who plays revenge track is a comfort zone for Wu Jinyan.The play won from the cast.

Although "Spring Flower Flame" has definitely undergone a drastic adaptation compared with the original, it is still attractive to the audience.

Emerging economies

    An emerging economy refers to a country or region’s vigorous economic development and becoming an emerging economic entity. There is no accurate definition at present. The British Economist divides emerging economies into two echelons: the first echelon is China, Brazil, Indian and Russian, also known as BRIC countries; The second echelon includes Mexico, South Korea, South Africa, Poland, Turkey, Egypt and other "new diamond" countries.

According to the data released by IMF, in 2007, the developed economies only grew by 2.7%, and the emerging and developing economies grew by 8%. In 2010, the GDP of India, Russia and Brazil all exceeded the trillion-dollar mark, and they were promoted to the top 12 in the world economy. China reached 5.75 trillion dollars, ranking second in the world. China, India and Russia have contributed more than half of the global economic growth. The "new diamond" countries have also performed well. It is predicted that in 2025, eight countries including Mexico, Indonesia, Turkey, Iran and Vietnam will rank among the top 20 in the world economy. On the list of the top 500 enterprises in the world in 2008, there are 35 in China and 7 in India.

After the global economic recession in 2008-2009, the global economic recovery was divided, in which the strong growth of emerging markets led to the global economic recovery, while the developed economies were struggling. In 2010, the contribution rate of BRIC countries (Brazil, Russian Federation, Indian and China) to world economic growth continued to exceed 50%. BRIC countries have become an important force in the international community that cannot be ignored. root …

New Consumer Weekly | Pinduoduo’s closing market value exceeds Ali; Good shops will cut prices on a large scale; Temu plans to advertise the Super Bowl again.

 

 

[Pinduoduo: The closing market value exceeds Ali, ranking first in the US-China stock market value]

On December 1, as of the close of US stocks, Pinduoduo’s closing market value surpassed Alibaba, becoming the first stock in the US-China stock market. Pinduoduo closed up 4.03% to US$ 147.44 with a market value of US$ 195.9 billion. Alibaba rose slightly by 0.25% to $74.86, with a market value of $190.7 billion. (Source: Interface News)

 

[Aauto Quicker E-commerce: Hold the Double 12 Investment Promotion Conference, and will invest 100 million-level traffic subsidies during the big promotion period]

On November 30th, Aauto Quicker E-commerce held the Double 12 Investment Promotion Conference, which released information on the rhythm of big promotion activities, supporting policies, marketing methods and so on to platform merchants and talents. Aauto Quicker Double 12 Merchants Registration has been officially launched today, and the official promotion period is from December 7 to December 12. Merchants and talents can complete the registration through the "Great Promotion Game Center" of the Aauto Quicker Store Merchant APP. In this year’s Double 12, Aauto Quicker e-commerce will invest billions of flow subsidies and a number of support policies to help Shangda achieve "dual-domain growth" in the content field and shelf field. (Source: Electric Business Daily)

 

[Temu: Plan to advertise the Super Bowl again]

On November 30th, Temu plans to put another 30-second advertisement in the American Super Bowl on February 11th, 2024, which will be the second consecutive year that Temu has appeared in the American Super Bowl. In February this year, Temu quickly became popular in the United States with the slogan of "shopping like a millionaire" in the Super Bowl, which ushered in a surge in traffic and orders. In the following time, Temu continued to advertise on major social platforms in the United States, which once pushed up the advertising prices of major platforms. (Source: Electric Business Daily)

 

[Amazon: During the "Black Five Networks One" period, consumers around the world bought more than 1 billion items]

On November 29 th, Amazon said that during the shopping activities from "Black Friday" to "Cyber Monday" (November 17-November 27), global consumers bought more than 1 billion items on Amazon; Consumers have bought more than 500 million items from third-party sellers in American stations, most of which are from small and medium-sized enterprises. In addition, Amazon also said that as of December 24, new offers will be launched every day. (Source: Electric Business Daily)

 

[Meituan: Revenue in the third quarter was 76.47 billion yuan, and net profit increased by 195.3% year-on-year]

On November 28th, Meituan released its financial report for the third quarter of 2023. The financial report shows that Meituan achieved revenue of 76.47 billion yuan in this quarter, up 22.1% year-on-year, with an estimated revenue of 76.01 billion yuan. In the third quarter, the core local business income was 57.69 billion yuan, and the new business income was 18.78 billion yuan; The net profit in the third quarter was 3.59 billion yuan, up 195.3% year-on-year, and it is estimated to be 2.92 billion yuan. Adjusted EBITDA and adjusted net profit in this quarter increased by 28.9% and 62.4% to RMB 6.2 billion and RMB 5.7 billion respectively. (Source: Electric Business Daily)

 

[Good shops: the largest price reduction will be implemented in 17 years, with the highest drop of 45%]

On November 29th, Liangpin Store issued an open letter to all employees, saying that it would start a new round of reform and return to the image of Liangpin Store next door. According to the good shop, the business side will implement the largest price reduction in 17 years, with an average price reduction of 22% for 300 products, with the highest drop of 45%, mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate. (Source: Red Star News)

 

 

[Malaysia: China tourists will be exempted from visas, and the number of air ticket searches on flying pigs will increase by more than three times]

On November 27th, Malaysia announced that it would implement visa-free entry measures for tourists from China and other countries for 30 days from December 1st. On the day of the announcement, the popularity of air ticket search in Qian ‘ang Malaysia on the flying pig platform increased by more than three times compared with last week.

In the past "Flying Pig double 11 Promotion", Malaysia has become one of the top five popular outbound destinations. (Source: Yibang Power)

 

[Institution: US "Black Friday" online shopping expenditure reached 9.8 billion US dollars]

Adobe Analytics, a data provider, reported that Black Friday shoppers spent a record $9.8 billion on online shopping in the United States. The demand for electronic products, smart watches, televisions and audio equipment boosted online sales by 7.5% year-on-year. Consumers have expanded their budgets by buying first and paying later, with an increase of 72% compared with the week before Thanksgiving. (Source: Interface News)

 

[Report: Amadeus 2024 Travel Trend Release]

Recently, based on the latest data, industry-leading insights and expert analysis results, Amadeus announced the annual travel trend and decoded the expectations of global travelers for the coming year. According to the report, business class fare splitting, increasingly mature artificial intelligence, online celebrity bloggers becoming travel agents, and music performance-driven tourism are gradually forming four major tourism development trends. (Source: Global Travel News)

 

[Tik Tok: Announcement on the review of short plays and small programs, which will take effect on December 13th]

On November 28th, Tik Tok Open Platform released a short play applet review announcement. Tik Tok said that in order to further improve the content quality of short drama applets and ensure the compliant operation of short drama applets, the platform will impose operational restrictions on short dramas that are not put into storage and whose audit results are "unplayable". In terms of content broadcast control, short plays that have not been put into storage and whose audit results are "unplayable" will be restricted in Tik Tok applet, and the standard will take effect on December 13th, 2023 with reference to the General Rules for Content Audit of Network Audiovisual Programs. (Source: Interface News)

 

[Video number: release the brand incentive policy for live broadcast]

On November 29 th, the video number released the incentive policy for live broadcast brands today, which is valid from November 29, 2023 to December 28, 2023. There are four main support policies, namely, cold start support policy, growth support policy, brand benchmarking case support and flow incentive policy. (Source: Electric Business Daily)

 

 

[VERDY, a joint fashion designer of McDonald’s China, held the "BFF Friendship Mai Sui" art exhibition]

On November 22nd, McDonald’s China announced that VERDY, a joint international fashion designer, was inspired BFF」(Best Friends Forever "to launch a joint venture in mainland China.

In addition to co-branding products with neighboring stores, McDonald’s China has also held "BFF Friendship Year of Wheat" trend cultural art exhibitions in Beijing, Shanghai, Guangzhou/Foshan and Shenzhen since November 25th. (Source: Brand Planet brandstar)

Image source: brand

 

[Kudi Coffee will launch its tea brand "Tea Cat"]

Recently, Kudi Coffee announced the launch of its tea brand "Tea Cat", which has launched its first test store in Ningde City, Fujian Province and will be officially listed in January 2024.

According to reports, Tea Cat will focus on the category of healthy milk tea, focusing on fresh milk tea with original leaves, covering pure tea, fresh fruit tea and other products, and the whole product is 8.8 yuan.

At present, there are nearly 6,500 Kudi Coffee stores in the world. As the second category, Tea Cat will give full play to the advantages of Kudi Coffee in scale and systematization, and adopt a joint venture model of sharing risks in expansion. (Source: Brand Sonar)

Image source: brand

 

[Trend sports brand "FILA FUSION" cooperated with TEAM WANG design to hold "DONG" immersive concept show]

On November 28th, the "DONG" immersive concept show jointly organized by FILA FUSION and TEAM WANG design officially kicked off in Shanghai.

The name "DONG" of this concept show means "Dong" and "Dong", hoping to convey the belief power of Movement from the East by re-deconstructing Chinese characters.

The co-branded clothing of the same name will be released this time. This series is inspired by Parkour, which combines fashion perspective, sports style and oriental culture, and mainly promotes the minimalist design style without gender boundaries and multi-scenes. (Source: Brand Planet brandstar)

 

[Xicha launches tea coffee sub-brand "Magpie Coffee"]

Recently, the first store of tea and coffee brand "Magpie Coffee" opened in Shenzhen. According to Tianyancha information, the brand is a sub-brand of Xicha. Dancong tea coffee in Chaoshan is the main coffee base, and there are four classic China tea bases, namely, Chaoshan Wumi Dan Cong, Tongtianxiang Dan Cong, Jasmine and Nuoxiang Pu ‘er, with customized fine coffee beans, three-part tea and seven-part coffee, thus realizing "making western coffee in China". (Source: Win Business Network)

Image source: brand

 

[Xicha and Jingdezhen China ceramics museum launched the first "tea latte"]

On November 28th, Xicha officially announced the joint name of Jingdezhen China ceramics museum, and simultaneously launched a new product: Foxi Tea Latte.

According to reports, the new product pays tribute to Ceng Longsheng’s masterpiece "The Statue of Eighteen Arhats with Color under Glaze". There are three kinds of beverage packages, which are printed with Lohan for meditation, Lohan for crouching tiger and Lohan for joy respectively. (source: FoodTalks)

 

Image source: brand

 

 

[DENTREE, a sustainable theme bar, initiates a workshop on good things transformation]

Recently, DENTREE, a sustainable theme bar owned by Remy Martin Cointreau Group, joined hands with HowBottle, the first sustainable environmental protection co-benefit enterprise in China, to create a workshop of "Good Stories for Good Wine" in Shanghai, so as to establish emotional connection and resonance between people and things and call on more and more people to explore the possibility of "making the best use of things".

During the activity, DENTREE encouraged the public to collect canvas bags and discarded bottle corks that are rarely used in life, and invited consumers and environmentalists to share their environmental protection stories of "making the best use of everything", showing the other side of environmental protection from a brand-new and diverse perspective-the interpretation of integrating sustainable development into daily life, such as bartering, second-hand trading and plastic reduction in life. The unused old things in this workshop will also be properly handed over to professional recycling institutions, and will enter the new recycling system through environmental regeneration, process reengineering and green degradation. (Source: GreenLens)

Image source: brand

 

[zipper manufacturing giant YKK launches zipper compatible with recycling]

Recently, YKK, a giant zipper manufacturer, has introduced a new type of DynaPel™ waterproof zipper, which uses EMPEL® technology instead of standard PU film to realize its waterproofness, aiming at compatibility with clothing recycling system and reducing obstacles from textile to textile recycling.

EMPEL® technology adopts advanced green chemical composition without PFAS and special manufacturing process, so that the chemical composition can penetrate into yarn and wrap it in waterproof layer through molecular crosslinking. Molecules cross-link to form a very durable layer with high wear resistance. (Source: GreenLens)

Image source: brand

 

[Louis Vuitton cooperates with SF Express to start full-link low-carbon logistics]

In November 2023, the French luxury brand Louis Vuitton and SF Group signed a letter of intent for the green and low-carbon strategic service agreement of "Carbon Footprint System and Carbon Footprint Management of Full Link Logistics", and planned to carry out three climate innovations:

Specifically, it includes customizing the carbon footprint platform to cover the whole logistics to track the overall climate performance and low-emission project management; Carry out the footprint analysis of the whole logistics scene, from potential field evaluation to scheme combination design, and accelerate the development progress of green projects; Synchronize the accurate carbon information in the supply chain service scenario between the brand and the logistics, optimize the logistics transportation mode of the upstream and downstream of the brand, and support its supply chain greenhouse gas emission reduction. 

In addition, Louis Vuitton also promotes industry transformation by increasing the use of sustainable aviation fuel. In terms of local road transportation, partners are encouraged to use electric or natural gas vehicles. (Source: The Paper)

 

[Starbucks opens its first green store in Taiwan Province]

Recently, Starbucks officially opened its first "green store" in Taiwan Province. The new store meets the 25 standard indexes of Starbucks’ "Green Store" certification system, and it is also the first store in Taiwan, China market equipped with electric vehicles and charging piles. It also introduces graphics tablet signs to achieve environmental protection goals such as reducing carbon emissions, recycling water resources and energy-saving appliances. (Source: worldcoffeeportal)

 

The amount of debt held by commercial banks is nearly 70 trillion! How does the new capital management approach affect the bond market

  China Banking and Insurance Regulatory Commission and the Central Bank recently publicly solicited opinions on the Measures for Capital Management of Commercial Banks (Draft for Comment). The new regulation is to implement the regulatory requirements of Basel III issued by the Basel Committee in 2017, with the goal of improving the risk management level of banks. The measures are planned to be formally implemented on January 1, 2024.

  The impact of this new regulation on the bond market is not small. The data shows that commercial banks hold 69.1 trillion yuan of bonds, accounting for 55.30% of the scale of custody bonds, and are the largest institutions holding bonds in China. According to the reporter’s interview with people in the industry, on the whole, the new regulations adjust the bond risk weight coefficient, which is beneficial to commercial banks to reduce capital consumption, and generally benefits local government general bonds, investment-grade credit bonds, bad bank secondary capital bonds, and interbank deposit certificates of more than three months.

  The willingness to hold local bonds and high-quality credit bonds may rise.

  Wang Qiangsong, head of the financial research department of Nanyin, told CBN that the new regulations have the greatest impact on the bond market from several dimensions. First of all, the risk weight of local governments’ general bonds is lowered from 20% to 10%, and special bonds remain unchanged. The general bond revenue and expenditure of local governments are included in the general budget revenue and expenditure. Legally speaking, it is more appropriate to lower the risk weight.

  By the end of 2022, the general debt of local governments was 1,438.96 billion yuan, and 86% of domestic local debt was held by commercial banks. It is estimated that the reduction of general debt risk weight will save banks 1,237.5 billion yuan (143,896 * 0.86 * 0.1). "Lowering the risk weight of general debt will provide space for commercial banks to increase their holdings of government debt and further support the medium and long-term expansion of government debt." He said.

  In addition, the risk weight of investment-grade corporate bonds is lowered from 100% to 75%, and investment-grade companies are identified from eight specific indicators, such as operating risk, debt risk and profit level.

  The agency predicts that most bonds issued by large central enterprises and listed companies will be recognized as investment-grade corporate bonds, but the number of urban investment bonds that can be included in this standard is small. This will help commercial banks to allocate high-quality credit bonds, improve the transaction depth of high-quality credit bonds and reduce financing costs.

  The allocation of secondary capital bonds may decline.

  Since the net value of wealth management products fluctuated greatly, the change of tier-2 capital bonds has received great attention. This new regulation has increased the risk weight of tier-2 capital bonds of banks from 100% to 150%, which also has a considerable impact on this asset class.

  As of the beginning of February 2023, the balance of domestic banks’ tier 2 capital bonds was about 5.3 trillion yuan. "Adjusting the risk weight may cause an impact. It will be more difficult for banks to hold each other when issuing Tier 2 capital bonds, and banks will reduce their allocation and market liquidity will be weakened." Wang Qiangsong said.

  Liao Zhiming, chief banking analyst of China Merchants Securities, told reporters: "The new regulations have adjusted the risk weight of tier-two capital bonds of banks, insurance and brokers to 150%, and TLAC (total loss absorption capacity) bonds are also 150%, compared with the current 100%. There is a big increase. The risk weight of tier-2 capital bonds increased in line with expectations, and the incremental impact was controllable. However, the key to follow-up depends on the growth of wealth management scale. "

  Among the bank capital replenishment tools, secondary capital bonds and perpetual bonds are the main components, and the circulation has increased significantly in recent years. Earlier, tier-2 capital bonds were preferred assets held by banking financial subsidiaries. However, at one time, due to the fluctuation of bond market, the net value fluctuated greatly, which led to a sharp drop in prices caused by bond market selling and investor redemption. This also once caused the market to worry about wealth management or continue to reduce its holdings of tier 2 capital bonds.

  Yu Jinxin, an analyst at Minsheng Securities, said earlier that all levels of capital of domestic commercial banks have corresponding supplementary tools, among which tier-2 capital bonds and perpetual bonds are significantly ahead, supplementing tier-2 capital and other tier-1 capital of banks respectively. In recent years, the issuance of secondary capital bonds and perpetual bonds has increased significantly. By the end of May 2022, the total stock scale reached 4.98 trillion yuan, of which the issuance scale of state-owned banks was dominant, and the number of urban and rural commercial banks was relatively high. "Although the new asset management regulations have brought new investment constraints to tier-2 capital bonds and perpetual bonds, the asset mismatch may still make these two types of bonds lack alternative assets. Therefore, we believe that the investment demand is still resilient, but there may be two changes. One is that the duration is moderately shortened, and the other is that the transaction attributes are enhanced."

  Most viewpoints hold that, as far as Tier 2 capital bonds are concerned, although the scale growth of bank wealth management funds is still uncertain, the overall allocation of insurance funds may remain stable under the long-term gap between assets and liabilities and policy support.

  The impact on bank capital adequacy ratio is limited.

  Generally speaking, most institutions believe that the implementation of the new regulations has limited impact on the capital adequacy ratio of domestic commercial banks, and it is expected that the capital adequacy ratio of banks will be slightly improved due to the reduction of the credit risk weight of investment-grade enterprises.

  The bright spot is that the policy supports the growth of consumer loans and mortgage loans. Under the new regulations, the risk weight of banks with a high proportion of mortgage loans and retail business is lowered, and the capital adequacy ratio is expected to increase.

  Specifically, Wang Qiangsong told reporters that the risk weight of credit cards was lowered, and the risk weight of credit lines (unused lines) below 1 million yuan was adjusted from 50% to 20%, and the definition of qualified traders was proposed, and the risk weight of use lines was adjusted from 75% to 45%; In terms of housing mortgage loan, the repayment source does not depend on the real estate cash flow (that is, the solvency of the purchaser is valued), and the risk weight is lowered — — If the down payment ratio is more than 40%, it will be reduced from 50% to 40%, and if the down payment ratio is 30%, it will be reduced from 50% to 45%, which is beneficial to both the first set and the second set.

  At the same time, under the new regulations, the risk weight of SMEs is 85%, which is lower than the current 100%. Liao Zhiming believes that this is good for city commercial banks with relatively high credit for SMEs. The risk exposure of small and medium-sized enterprises refers to the creditor’s rights of commercial banks to enterprises whose operating income in the last year does not exceed 300 million yuan and meets the identification standards of medium, small and micro enterprises stipulated by relevant state departments, but does not include the creditor’s rights to small and micro enterprises and investment-grade companies.

"peak-shifting economics" on National Day: this young people choose to "leave later"

This article Source: Consumer Report Author: Hu Wenjing

The travel script of "charging at the beginning and returning at the end" during the National Day Golden Week is being rewritten by young people.

This year’s smart young people found that there was a "low price" and "high experience" hidden in the holiday-not only did the prices of air tickets and hotels plummet, but also popular attractions were less crowded, so they used the "peak-shifting" strategy to re-plan their travel time.

This is not a simple "delay", but a set of "National Day peak-shifting economics" about how to use time to replace space and cost performance.

Trade annual leave for a cost-effective trip.

Using three-day annual leave to complete a "precise escape" from the Golden Week is a holiday plan planned by Guangzhou consumer wangyi (pseudonym) for the National Day in 2025.

Her tourist destination is Bangkok, Thailand, leaving on October 5 and returning on October 12. "Depart late, and then take three days off to return late, which can save a lot of money." Wangyi told the reporter of Consumer Reports that the peak prices of both air tickets and hotels have fallen off a cliff.

The price data confirmed her judgment. The reporter of "Consumer Report" searched the air tickets through the OTA platform and found that the lowest fare of the air ticket from Guangzhou to Bangkok on October 1 was 1929 yuan, while the lowest fare on October 5 was only 431 yuan, and the difference was nearly 1500 yuan.

So is the return ticket. If you return at the end of the National Day holiday (that is, October 8), the lowest fare for direct flights from Bangkok to Guangzhou is 1709 yuan, while the lowest fare on October 12 is 941 yuan, with a difference of 768 yuan; Roughly speaking, wangyi and her friends can save nearly 5,000 yuan on air tickets alone, which is enough for another high-quality trip in Bangkok.

Low-cost calendar of "Guangzhou-Bangkok" and "Bangkok-Guangzhou" flights

(Inquiry date: early morning of September 29th and September 30th)

In fact, as early as July when booking air tickets, wangyi experienced a psychological game with price fluctuations. When buying air tickets, the platform’s "only a few tickets left" prompt and the price comparison suddenly jumped up in 200 yuan, which made her realize that off-peak travel is not only a cost-effective choice, but also a technical activity that needs to be laid out in advance.

While most people are still crowded in the crowd and paying high bills, "time planners" like wangyi are exchanging accurate calculations for a more leisurely travel experience.

Coincidentally, Xie Yang (pseudonym) also chose to use "time arbitrage" in exchange for a cost-effective trip. She arranged her two-day annual leave after the National Day holiday, and planned to leave for Nha Trang and Daat in Vietnam on October 3 and return on October 11. The ticket price is an important reason for her decision to leave late. "Hotel prices are not much different, but the air ticket on October 3 is much cheaper than the previous two days." Xie Yang said.

Her journey is completely outlined by the price curve: she originally planned to go to Sri Lanka, but she gave up decisively because the ticket price suddenly doubled. "When I want to buy it, I found that the price has increased, and I don’t want to buy it in an instant." In Xie Yang’s travel decision, the weight of each factor from high to low is: visa-free or visa-convenient, the fare is close to the people, the route is friendly, and the destination has never been there. After two weeks of price comparison and screening, Vietnam finally became the destination of her trip.

While most people are still hesitating about the sky-high air tickets for popular destinations, "price-sensitive travelers" like Xie Yang are no longer obsessed with "places that must be visited", but where it is cost-effective. During the golden week when all the people gathered together, they redefined the holiday experience with the strategy of peak shifting through accurate "time arbitrage" in exchange for their own high-quality travel.

Economics of off-peak travel

The fluctuation of air ticket price during the National Day holiday is like a vivid economics course. On September 29th, the reporter of Consumer Report searched through OTA platform and found that on October 1st, the lowest fare from Beijing to Urumqi was 1,130 yuan, while on October 5th, the lowest fare on the same route only needed 380 yuan, and the difference reached 750 yuan.

The similar price difference is also obvious on the route from Guangzhou to Seoul. The lowest fare on October 1 was 1,521 yuan, but it dropped to 623 yuan on October 3.

Low-cost calendar of "Beijing-Urumqi" and "Guangzhou-Seoul" flights

Flying pig said that under the spell holiday strategy of "please take 3 holidays and 12 holidays" before and after the holiday, off-peak travel and transit "string tour" have become a good choice for this year’s National Day holiday. For example, the air ticket from Shenzhen to Fuzhou on October 3 was nearly cheaper than that on October 1 and October 2, near 600 yuan; On September 26th, the ticket price of Beijing connecting Qingdao to Chengdu is less than that of direct flight to Chengdu, and you can spend two days in the connecting city of Qingdao.

The fluctuation of air ticket price often brings decision-making anxiety to users. To this end, Meituan Platform has launched an AI price comparison tool to help users predict price trends.

On September 29th, the reporter of Consumer Report inquired through the platform of Meituan that the lowest price for direct flights from Guangzhou to Xi ‘an on October 1st was 1,071 yuan. The information provided by Meituan AI price comparison function shows that the price is 504 yuan cheaper than that in the past 7 days. On October 1st, the lowest direct flight fare from Zhengzhou to Guangzhou was 393 yuan, which was 205 yuan lower than that in the past 7 days. Tickets from popular cities such as Beijing, Shanghai, Hangzhou, Xi ‘an and Kunming to Guangzhou have also been reduced to varying degrees.

Meituan AI price comparison function

According to industry insiders, the airline will dynamically adjust the ticket price according to the real-time sales and inventory of the ticket. According to the experience of previous years, it is normal for some routes to reduce prices before the festival. However, in the week before this year’s festival, although the air ticket price during the National Day period declined, it was still higher than the same period of last year. For consumers, it is more difficult to "miss" this year, and the wrong peak travel can choose a more cost-effective air ticket.

Staggered peaks are becoming the mainstream choice.

On this National Day, the peak shift has changed from the "unique skill" of a few people to the consensus of most people.

The relevant person in charge of Qunar said in an interview with the reporter of Consumer Report that from the perspective of traveler flow, it began to enter the peak of National Day travel on September 29, and October 1 was the peak of passenger flow before the holiday. Where to go data shows that more people choose "please take 3 breaks and 12 holidays" for holiday travel, and the peak of travel will last until October 12. Three days after the festival (October 9-October 11), the booking volume of popular destinations for outbound travel nearly doubled compared with last year.

Where to go big data shows that "going late and coming back late" is the "saving money cheats" for the 11 th holiday this year. From October 2 nd to October 5 th, the low-cost air tickets from Beijing, Shanghai and Guangzhou to many popular cities in China are below 500 yuan; For outbound travel, there are more than 400 yuan in Hong Kong, Macao and Taiwan, more than 2,000 yuan in Stockholm and more than 3,000 yuan in London. On the return trip, the air ticket after October 10 is generally half cheaper than that on October 8.

Judging from the crowd structure, young people are the main force of the "Eleventh" outing. According to the travel data of the US Mission, among the people who booked the National Day travel in 2025, young tourists accounted for 62% after 00. In an interview with Consumer Report, the relevant person in charge of Meituan Travel said, "Among the’ Eleventh’ travelers, young people travel together on a large scale with many increments, and the behavior of’ spelling fake’ is also more common among young people; Parent-child travel has also increased, and silver-haired people choose to travel at the wrong peak after October 8. "

According to the travel data of Meituan, as of September 27th, between "early vacation" (September 27th-October 8th) and "extended holiday" (October 1st-October 12th), more consumers chose to extend their holidays later, and the travel enthusiasm from October 9th to October 12th was significantly higher than that of the same period last year.

In an interview with Consumer Report, Qunar Big Data Research Institute analyzed that migrant workers who "fake" travel are no longer satisfied with a cursory punch-in tour, but prefer to have an in-depth experience in a country. High cost performance is also an important determinant of traveling now. Cross-peak travel not only has obvious price advantages, but also can avoid crowds for in-depth experience, which is a new choice for many young consumers and silver-haired consumers. However, the mainstream family tourists are limited by their children’s school time, and they still choose to travel in winter and summer vacations and public holidays.

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