350,000 words heavy file release! The banking industry will usher in these changes.

China Business Daily (Reporter Ma Wenbo)On November 1, the State Financial Supervision and Administration Bureau issued the Measures for Capital Management of Commercial Banks (hereinafter referred to as the Capital Measures). The Capital Measures consist of a text and 25 annexes, totaling 350,000 words, further improving the capital supervision rules of commercial banks, promoting banks to strengthen their risk management level and improving the quality and efficiency of serving the real economy.
Constructing differentiated capital supervision system
The capital approach constructs a differentiated capital supervision system, which is divided into three grades according to the bank size and business complexity, matching different capital supervision schemes.
Banks with large scale or more cross-border business are classified as the first file, which is in line with the international rules for capital supervision; Banks with smaller scale and less cross-border business are included in the second file, and relatively simplified regulatory rules are implemented; The third file is mainly for smaller banks with no cross-border business, further simplifying the capital measurement requirements and guiding them to focus on county and micro-financial services.
Part of the Measures for Capital Management of Commercial Banks. (Image from the website of the General Administration of Financial Supervision)
The relevant person in charge of the State Financial Supervision and Administration Bureau said that differentiated capital supervision does not reduce capital requirements, but on the premise of maintaining the overall stability of the banking industry, it will stimulate the financial role of small and medium-sized banks and reduce the compliance costs of banks.
At the same time, the State Financial Supervision and Administration Bureau made it clear that before January 1, 2029, the first-class commercial bank group can separately disclose the subsidiaries in the group that do not meet the standards of the first-class commercial banks according to the second-class and third-class standards respectively. According to the Capital Measures, the first commercial bank group can measure the consolidated capital adequacy ratio, and the consolidated capital treatment method can be appropriately simplified before January 1, 2029.
The relevant person in charge of the State Financial Supervision and Administration said that the capital approach has improved the matching between capital supervision and the scale and business complexity of banks, and is conducive to reducing the compliance costs of small and medium-sized banks without relaxing the requirements of prudential supervision. At the same time, the capital approach will also strengthen the role of capital as a baton of resources, guide commercial banks to optimize and adjust their asset structure, and increase support for the real economy.
A business outlet of China Industrial and Commercial Bank. (Image courtesy of CNSPHOTO)
Strengthen industry risk management
The capital approach comprehensively revised the risk-weighted asset measurement rules, including credit risk weighting method and internal rating method, market risk standard method and internal model method, and operational risk standard method, to enhance the risk sensitivity of capital measurement.
The relevant person in charge of the State Financial Supervision and Administration said that risk weight is the cornerstone of maintaining the prudence of capital supervision. The setting of risk weight should objectively reflect the risk essence of off-balance-sheet business, so that the capital adequacy ratio can accurately reflect the overall risk level and sustainable operation ability of banks.
In February this year, the former China Banking and Insurance Regulatory Commission promulgated the Measures for Capital Management of Commercial Banks (Draft for Comment) (hereinafter referred to as the Draft for Comment). Compared with the exposure draft, the Capital Approach further calibrates the risk weight of some risks and optimizes the credit conversion coefficient applicable to individual off-balance-sheet businesses by combining the risk characteristics of related businesses.
In addition, the capital approach also lowered the risk weight of commercial banks’ exposure to residential real estate risks.
Article 71 of the Capital Measures proposes that the risk weight of the risk exposure that the repayment is not substantially dependent on the cash flow generated by real estate shall be 20% if the loan-to-value ratio is less than 50% (inclusive) in accordance with the prudential requirements specified in Part VIII (V) of Annex 2 to these Measures; 50% to 60% (inclusive), the risk weight is 25%; 60% to 70% (inclusive), the risk weight is 30%; 70% to 80% (inclusive), the risk weight is 35%; 80% to 90% (inclusive), the risk weight is 40%; 90% to 100% (inclusive), the risk weight is 50%; If it exceeds 100%, it shall be measured according to the counterparty risk weight.
The previous exposure draft stated that if the loan-to-value ratio is below 60% (inclusive), the risk weight is 40%; 60% to 80% (inclusive), the risk weight is 45%; 80% to 90% (inclusive), the risk weight is 70%; 90% to 100% (inclusive), the risk weight is 75%; If it exceeds 100%, it shall be measured according to the counterparty risk weight.
Compared with the draft for comment, the formal method increases the classification of situations from five files to seven files, and the division is more detailed; The risk weight of the same grade is also reduced by 25% or 30%.
In addition, the capital approach also lowered the weight of equity investment. The risk weight of passively held equity investment in industrial and commercial enterprises is reduced from 400% to 250% within the time limit prescribed by law.
Zhang Baoquan, director of risk business and general manager of risk management department of Shanghai Pudong Development Bank, said that the capital approach reduces the weight of real estate credit risk exposure to a certain extent compared with the exposure draft, which more reasonably reflects the objective level of mortgage value of real estate assets in China. The quality of China’s real estate mortgage loan assets is relatively good. According to the international standards, the capital requirements will not be significantly increased, which is still enough to fully cover the risks of related assets, which is conducive to enhancing the ability of banks to serve the real economy and increasing the support for small and medium-sized enterprises and consumer credit.
Reasonable setting of transition period
It is understood that the capital approach will be officially implemented on January 1, 2024, and a transition period has been set.
First, a two-year transition period is set for the loss reserves included in the net capital, during which the minimum requirements for loss reserves of non-credit assets are gradually raised, so as to promote commercial banks to increase their loss reserves reasonably and smooth the impact on the net capital.
The fixed income research team of CICC believes that this arrangement is in line with the transitional arrangement of the Measures for the Risk Classification of Financial Assets of Commercial Banks, which came into effect in July this year, and is conducive to the smooth transition of banks.
The second is to set a five-year transition period for information disclosure. During the transition period, commercial banks will apply different information disclosure requirements according to their grades, systematic importance and listing situation, carry out information disclosure work steadily, and steadily improve information transparency and market binding force.
According to the Capital Measures, for domestic systemically important banks, information disclosure should include at least 17 items such as salary, credit risk, market risk, operational risk and leverage ratio. For non-domestic systemically important banks (except third-tier commercial banks), the information disclosure shall at least include qualitative and quantitative information on risk management, key prudential supervision indicators and risk-weighted assets, capital composition and leverage ratio.
Wen Bin, chief economist of Minsheng Bank, believes that the introduction of capital measures will not bring great capital pressure to bank operations because of the full consideration of the impact on the stability of the overall capital adequacy level of the banking industry and the transitional arrangements to ensure the safe and orderly implementation.
At the same time, the State Financial Supervision and Administration put forward that all commercial banks should fully understand the significance of implementing the capital approach, do a good job in organizing and leading the implementation, formulate a clear and feasible implementation plan, clarify the division of responsibilities of relevant departments, and coordinate the allocation of resources to ensure the orderly implementation.
Song Lisong, deputy general manager of the Risk Management Department of CITIC Bank, said that the implementation of the capital approach is an overall, long-term and systematic work. In the next step, CITIC Bank will continue to consolidate and upgrade the implementation results of the new regulatory regulations, and take the implementation of the new regulations as an opportunity to do relevant work.
Wang Yong, general manager of the Risk Management Department of China Construction Bank, said that CCB will strictly follow the requirements of the Capital Measures, strengthen its operation and management capabilities, optimize its risk control and capital management system, carry out reporting and information disclosure in an orderly manner, and implement relevant requirements for the transition period to ensure the smooth transition and steady development of the whole bank.
Shi Wei, general manager of the Risk Management Department of Bank of China, said that BOC planned ahead of time and formulated the Implementation Plan for Advanced Capital Measurement Methods of Bank of China (2022-2025), aiming at ensuring compliance, improving management and striving for leadership, making overall plans for the implementation of the three pillars, and making preparations for the implementation of the capital measures in an orderly manner.
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Twenty years after its release, Infernal Affairs has influenced the world film industry!


1905 movie network news The 4K restored trilogy was officially released in China and Hongkong on December 12th. When I mention this classic series, I believe that everyone still remembers the famous lines of the boss standing on the rooftop:"It is clearly agreed that three years, three years later and three years later, three years later and three years later, it will be almost ten years soon …"


Time is fleeting, indeed. From 2002 to 2022, it has been twenty years since Infernal Affairs was released. Known as the light of Chinese films, it still symbolizes the top of Hong Kong films.


From movies to TV series, from lines to bridges, from characters to the core, from the mainland to the United States and then to Japan and South Korea, it has been imitated, saluted, adapted and remake or regarded as a source of inspiration.



As early as 2006, four years after the first infernal affairs was painted, it was adapted by Hollywood, directed by and starring.


Compared with the Hong Kong version, the American version retains the original characters and important plots, but its aesthetic style is more bloody and violent. In the most eye-catching rooftop game scene, the police undercover played by "Little Plum" directly fought with his opponent to the death.



In 2012, Japan adapted the script of Infernal Affairs and made it into a series of Double Face, which was divided into "Sneaking into Search" and "Disguised Police", directed by and starring.


The Japanese version has a heavier "replica" than the Hong Kong version. But fortunately, while trying to restore the original, the film also focuses on depicting more details. For example, it enriches the confrontation and intersection between "Liu Jianming" and "Chen Yongren", which also makes the total length of the two editions exceed three hours.



The Korean director has publicly stated that the inspiration for his directing is Infernal Affairs, which revolves around the three-way wrestling between the police, undercover and gangster. As "New World" has not actually obtained the copyright of the original remake, the specific plot is quite different from the former.


Based on the outline of police collusion and undercover psychology, the tone of the film is slightly depressed. Undercover, who has been a hidden gangster for many years, plays "Li Zicheng" on a road of no return that is completely different from "Chen Yongren".



What is rare is that the three editions of Infernal Affairs in the United States, Japan and South Korea have a good reputation.


Neverwalker won four Oscars, including Best Adapted Screenplay. Douban’s 8.9-point "New World" is regarded as one of the best movies in Korea.


Looking at the Chinese film industry, although there is no direct remake of the original works, this does not prevent the creators from paying tribute to them with classics.


Being nurtured and grown up by Hong Kong films, there is no lack of "Hong Kong-style humor" in "Cheating" directed by China Taiwan Province. Having a special liking for Infernal Affairs, he specially asked to play the role of "Lao Yang", paying tribute to Tony Leung Chiu Wai’s classic style in the film with a black leather coat and an oblique hairstyle and a hand with white plaster.



Other directors who are also deeply influenced by Hong Kong films are those who made a "dark horse" last year.


In an open interview, he admitted that the front part of the film paid tribute, and some lines in the middle used Infernal Affairs. When the civilian policeman "The Sea" played insisted on tracing the truth in the face of threats, he slowly spit out a sentence "Sorry, I am a policeman", which is the reappearance of the same golden sentence.


Make a name for yourself is Liu Xunzimo’s directorial debut, but it is not his first work to pay tribute to Infernal Affairs.


As early as 2013, in the mini-short play Report to the Boss, Liu Xunzimo personally went into battle, and together with his partner, he restored the classic scene of Infernal Affairs and Tony Leung Chiu Wai’s confrontation on the rooftop.



In other dramas, the rooftop drama in ipartment is hilarious with its humorous expression. In "Full-time Master", one person even decorated two corners to restore the confrontation between the two heroes in "Infernal Affairs"; The undercover played by Lin Feng in the Hong Kong drama "Mobile Force" also used his lines to pay tribute to the classics. ……



Looking back on the past 20 years, Infernal Affairs, which stands out from the crowd, has influenced the expression of many film and television works. What is worth looking forward to is that the new film series Infernal Affairs, which is produced by Andy Lau, is in full swing.


The vitality of classic IP is still unfinished. …..


"Eleventh" Golden Week train tickets are on sale. Please keep this travel guide.

  BEIJING, Beijing, September 2 (Xinhua) Today, the train tickets for the first day of this year’s National Day holiday will be officially put on sale. Since the Mid-Autumn Festival and the National Day holiday are only six days apart this year, from the end of September to the Eleventh Golden Week, the national railways are expected to usher in another peak passenger flow.

  China News Service reporter Yujia Zhai photo

  You should know the time of train ticket purchase!

  According to the national holiday arrangement, this year’s National Day holiday time is October 1 — October 7, a total of 7 days.

  According to the national railway network and telephone booking pre-sale period of 30 days, on September 2, train tickets for the first day of the National Day holiday can be purchased through online and telephone channels. According to this calculation, on September 8, the train ticket on October 7, the last day of the National Day holiday, can be purchased as far as possible.

  Since the pre-sale period of train tickets at the station window, sales outlets and ticket vending machines is 28 days, if tickets are purchased at the station window, sales outlets or ticket vending machines, tickets on October 1st will not be available until September 4th at the earliest. According to this calculation, on September 10th, the train ticket on October 7th can be purchased as far as possible.

  China News Service reporter Bird photo

  These little knowledge of grabbing tickets should be mastered!

  According to the previous ticketing rules, there are 21 ticketing time points on the 12306 website, that is, from 8: 00 to 18: 00, new tickets are available for sale at every hour and half hour. Passengers should remember the ticketing time points of their purchased trains and be prepared to grab tickets.

  Passengers who did not grab the tickets at the time of ticket release may wish to refresh the 12306 website again 45 minutes after ticket release. At this time, there may be unpaid tickets returned to the system. In addition, at the time nodes such as 15 days, 48 hours, 24 hours and 30 minutes before driving, the refund is relatively concentrated, and those who have not grabbed the ticket can seize these time points to "catch the leak".

  Judging from the situation in previous years, during the rush hour, the direct train tickets between the two places are often robbed quickly. Passengers can choose the function of "continuous transfer", and the ticketing system will show passengers the remaining tickets of some trains that have been transferred once on the way. If passengers choose to buy, they can complete the payment of tickets for two trips at one time.

  China News Service reporter Mai Shangyu photo

  This line of National Day holiday can be concerned!

  Golden Week is the peak tourist season in a year. Those who choose to travel by train on National Day this year can pay attention to the Guangzhou-Shenzhen-Hong Kong high-speed rail line in advance.

  The Hong Kong section of the Guangzhou-Shenzhen-Hong Kong high-speed rail will be officially opened to traffic on September 23rd, when the train will go directly to 44 stations in the Mainland.

  The 44 mainland stations include 6 short-distance stations such as Futian, Shenzhen North and Guangzhou South on the Guangzhou-Shenzhen-Hong Kong Passenger Dedicated Line, and 38 long-distance stations along the Beijing-Guangzhou Passenger Dedicated Line, Hangfushen Passenger Dedicated Line, Shanghai-Kunming Passenger Dedicated Line and Guiguang Passenger Dedicated Line, including Beijing, Shanghai, Kunming and Guilin.

  In the early days of the opening of the Hong Kong section of the high-speed rail, 114 pairs of short-distance trains were operated daily during peak hours, and 70 pairs and 82 pairs of trains were operated daily on weekdays and weekends respectively.

  In terms of fares, the cheapest second-class fare from Hong Kong West Kowloon Station to various short-distance stations is 68 yuan RMB to Futian, and the most expensive is 215 RMB to Guangzhou South; The second-class fares of direct trains to long-distance stations on Beijing-Guangzhou Passenger Dedicated Line, Hangfushen Passenger Dedicated Line, Shanghai-Kunming Passenger Dedicated Line and Guiguang Passenger Dedicated Line, the highest fares are RMB 1,077 in Beijing, RMB 349 in Fuzhou, RMB 1,008 in Shanghai and RMB 538 in Guiyang respectively.

  A large number of scenic spots will announce the price reduction of tickets before the "Eleventh".

  During the National Day holiday this year, tourists will find that tickets will be reduced or even opened for free in a large number of scenic spots in China.

  In June this year, the National Development and Reform Commission issued "Guiding Opinions on Improving the Ticket Price Formation Mechanism of State-owned Scenic Spots and Reducing the Ticket Price of Key State-owned Scenic Spots", demanding that the ticket prices of a number of key state-owned scenic spots be effectively reduced before the "Eleventh" Golden Week this year.

  The National Development and Reform Commission recently introduced that as of August 29th, 157 scenic spots across the country have introduced measures to reduce ticket prices or open them free of charge, and 157 scenic spots will introduce measures to reduce ticket prices or open them free of charge before the "Eleventh" Golden Week.

  In scenic spots where price reduction measures have been clearly defined, for example, the peak season ticket price of Slender West Lake in Yangzhou dropped from 150 yuan to 100 yuan, the peak season ticket price of Laoshan in Qingdao dropped from 245 yuan to 180 yuan, and the peak season ticket price of Kanas, Baihaba and Hemu in Xinjiang dropped from 295 yuan to 195 yuan. (End)

"Animals Attack" and "Pets Move" are the first choice for the whole family to watch movies

1905 movie network news Feng Xiaoning, the famous director, directed China’s first big movie about Meng Chong’s adventures starring real animals, which is scheduled to land in the national cinema on April 30th, in order to warm up the upcoming May 1st.

This film tells the story that Mengwa "Mabao" and a group of cute pets teamed up to rescue a ship full of highly toxic drugs and out of control without anyone noticing and helping, so as to protect mankind from extinction. In the newly exposed trailer of "Pets on the Move", human beings are unaware of the sudden catastrophe. A group of cute pets quickly form a rescue team to fight the bandits and save human beings from danger. In the trailer, these cute pets speak easily and communicate with people, and they have all kinds of magical skills, showing a very different side from the daily cute appearance.


Meng Chong Meng Wa joined hands to attack for love, and the funny scene was amazing.


The 30-second trailer previously exposed in the movie Animal Attack is still unsatisfactory. This time, the 60-second version of "Pets and Pets" on the line predicted that the ship loaded with highly toxic drugs was hijacked by bandits and caused a shocking crisis. The human world outside the ferry was unaware of this sudden disaster. At this moment, a group of cute cute pets knew everything. Captain Bruce of Lingti, Captain Parrot and Dr. Cat went online one after another to plan an amazing rescue together with Mama Bao of Mengwa.

In the 60-second notice, the crisis is coming, and the captain of Lingti, Bruce, controls the overall situation and organizes the third-line animals of land, sea and air to rush to the ship to carry out rescue operations; Dr. Cat, a behind-the-scenes think tank, calmly gave the suggestion of "opening the submarine valve" at the critical moment by remote control of the computer and always following up the situation on the ship. "Funny" acted as the parrot captain to actively start the possible rescue equipment on board and assist Meng Chong’s teammates to complete the rescue; The "Ocean Army" composed of turtles, dolphins and whales rushed to the scene, left the disaster site with gliding wings flexibly and orderly, and cooperated with Meng Chong agents to complete the final rescue.

In this edition of the preview, the audience saw Meng Chong become the main rescue force of a catastrophe for the first time. In order to save the endangered world and human beings, amphibious animals rushed to the "front line", and together with Meng Wa Ma Bao, they avoided a disaster of the century. This time, the animals "attacked for love", and the true affection between people and animals in the film also touched the hearts of the audience.


Create a super-textured and cute movie, and become a masterpiece for the whole family to watch movies.

It is not difficult to see from the short 60-second preview that the film Animal Attack spared no effort to create a sense of texture, from the pursuit in stormy waves to the poetry of sky gliding, excitement and joy, suspense and fun came one after another in the movie-watching experience, and the film was full of positive energy and warm pet feelings, which was a rare movie-watching masterpiece for the whole family.

Different from previous disaster relief movies, Animal Attack, from the perspective of cute pets, turns pets into heroes in Hollywood. Whether it’s the courage when the disaster comes or the well-trained rescue, cute pets and even animals jump out of the screen from the enlightenment they bring. Textured pictures combined with thrilling and interesting plots have opened up new ideas for domestic cute movies.

Of course, Animal Attack is an excellent viewing film for children, and at the same time, it is also a masterpiece that allows the whole family, old and young, to find fun and topics. As a cute pet movie that is worth looking forward to in May 1st, Animal Attack covers almost all the factors that are deeply touched from the age of 8 to 80, among which the plot of the cooperative rescue between Meng Chong and Meng Wa not only touched the children, but also touched the parents. The plot of all the cute pets quickly gathering into a super rescue team makes the shovel officials feel that the cute pets who get along with each other day and night have such a domineering side and can’t help but want to be "protected by them."

The movie Animal Attack, which premiered nationwide on April 30th, is a masterpiece launched by director Feng Xiaoning in the past 29 years. It embeds the emotions of animals and people in the thrilling adventure and rescue plot, and the tense rhythm is matched with the interesting performance between cute pets, which is the first choice for family viewing in May 1st.

Wang Yuanhua: the psychological mechanism of "frozen layer" accumulated in "four winds"

Recently, the meeting of the Standing Committee of CPC Central Commission for Discipline Inspection proposed that to selflessly correct "four winds", we must clearly realize that "four winds" has a deep habit, and it can be said that Rome was not built in a day. If "four winds" is the tip of the iceberg on the water surface, then the invisible "frozen layer" below the water surface is the "collective unconsciousness" with intertwined institutional ills and dark human nature accumulated for thousands of years. Mencius once said: it is impossible to surpass the North Sea by relying on Mount Tai; It is not for the elderly to break their limbs. The actual situation is that some leading cadres do not understand the actual situation, and they are not as unwilling to go deep into the grassroots and the masses as they are to "break their limbs for the elderly", but as difficult to go deep into reality as they are to "carry Mount Tai over the North Sea". This may be unbelievable, but it won’t be surprising if we can make a deep analysis of the distortion of officials’ human nature caused by the official standard.

"Power worship" breeds "morbid conceit"

The "power worship" formed by thousands of years of official-based feudal autocracy has been deeply rooted in the bone marrow of national collective consciousness, forming a "collective unconsciousness", which is an unavoidable feature of China. Today, despite the market economy in China for so many years, government power still dominates and dominates the allocation of market resources, and officials, especially leading cadres who hold power, have a prominent position, and politics is still a popular choice for many young people. There is a fable in the west: a donkey walks on the road with an icon on his back, and people pay homage to it one after another, and the donkey holds its toes high. But officials are not as stupid as donkeys. He knows very well that people worship not himself, but the power he holds. Have the right to go to weddings today; If you have no right tomorrow, you will be left out. Therefore, he is full of the fear of the world being cold and insecure, and the common struggle for power and profit in officialdom makes him feel a sense of no belonging and wandering. Now, his "official anxiety" is getting worse and worse.

In order to get rid of this fatal "basic anxiety", he needs to gain a sense of identity, superiority and importance through accumulated "self-idealization". Similarly, he is also very eager to get continuous success to prove that he is different from ordinary people and superior. He needs to make important speeches at conferences and small meetings to prove that he has a "high theoretical level"; He needs to constantly appear in various occasions, on TV and in newspapers to prove his "indispensability"; He needs to constantly push through the crowd and dare to make a decision to prove that he is "always right"; He needs GDP, major projects, indicators, rankings, applause, flowers, praise and word of mouth … Over time, he will be intoxicated with the "ideal image" he and others have jointly created, and "morbid conceit" has become the foundation of his survival. Is all this true or illusory? Is it a "pass" or an "epitaph"? He doesn’t know, or more accurately, he is afraid to know. Anyway, gradually, he became headstrong, arbitrary, bossy and overbearing.

Bureaucracy is the product of "morbid conceit"

People who are driven by "morbid conceit" do everything to pursue their own "Excellence", and he has not realized the relevance with the facts. For him, the most important thing is the "ideal" itself, and everything else is irrelevant. The alienation from reality makes his "ideal image" as unreal and fragile as a paper house, and any weak wind can blow it down. Therefore, an important feature of "morbid conceit" is "avoidance".

Such a situation is not uncommon. A more extreme example is the absurdity of the grain yield of tens of thousands of kilograms per mu during the Great Leap Forward. If so many officials really don’t understand it, it is really unbelievable today. However, if you are familiar with the specific background of "whose satellite was put higher" at that time, you won’t be surprised.

Although it seems to people with normal thinking that selective "ignorance" is ridiculous. However, from the perspective of "morbid conceit", selective "ignorance" comes out of his inner real needs, which is not absurd, but also the only choice that conforms to the internal logic. The foundation of "self-idealization" is fiction and fantasy, which is very precarious, just like ice cubes can’t stand the sunlight and contact with reality. It is because of the great danger that he faces that he has great fear of the actual situation. In the actual situation, he is so fragile and vulnerable.

Faced with the great threat from the actual situation, the only thing he can do is to mobilize all his efforts to fight a well-defined "idealized self" defense war: the "positive image" that conforms to "idealization" must be vigorously promoted, while the "negative influence" that violates "idealization" must be resolutely suppressed. The reason why he likes to talk empty talk is because empty talk has no "correct nonsense" with any actual content, which can show his "consistent correctness"; The reason why he went to the grass-roots level to take a cursory look at the flowers, and newspapers and TV reporters swarmed around, was because it could ensure that he could filter out the harmful "actual situation" when he "went deep into the grass-roots level" and "went deep into the masses" The reason why he is above others is because he is far away from the lower classes and the truth, which can give him a sense of security … Being divorced from reality, from the masses, from understanding the actual situation, and from caring about the people’s pain is a selective ignorance inevitably caused by "morbid conceit". Only bureaucracy can build a fortress to defend "self-idealization", and it can also make him wear armor against threats from reality.

Formalism is rooted in "obedience to authority"

With the master of bureaucracy, there will inevitably be slaves of formalism. On the other hand, the pandering of formalism is an ill omen, which encourages the proliferation of bureaucracy. Why is bureaucracy and formalism inseparable?

There is a famous "Milgram Experiment" in the West. This experiment reveals "obedience to authority": when an individual enters the authority system, there will be a process of psychological reorganization. "I" is no longer the "I" who can act according to personal consciousness, but the "agent" of authority. In this agent state, "I" no longer pays attention to the legitimacy of behavior from the perspective of human nature, but only pays attention to how to meet the expectations of authority.

What are the expectations of "authority" in real life? Henny once revealed the important neurotic characteristics of the "morbid conceit": because of the "disparity between his ideal self and his true self" and the need to overcome anxiety, "he constantly expects others to affirm him, including asking others for approval, praise and flattery". However, because "ideal" is the product of imagination, there is a huge disparity between "reality" and "ideal", the greater the authority he has, the more difficult it is to get rid of the fear that "authority" is fleeting like a mirage, and the more and more he needs to rely on others’ "obedience to authority" to continuously gain a sense of security to consolidate and maintain his "authority".

Ye Gong in ancient China was a dragon. He felt safe and comfortable when he hooked a dragon and chiseled it, but once he met a real dragon, he was scared to lose his soul, lose his five colors and walk away. The metaphor of this fable is that out of instinctive fear of unpredictable factors in reality, people often have a tendency to replace ferocious reality with fictional "truth". In reality, the bureaucratic "Ye Gong" hopes that everything can be under his control and the threat to "authority" from unpredictable factors in reality will be eliminated. Formalism, however, has its "action" but no "reality". It is an artificial "dragon", gentle, amiable and ferocious. It is made according to what Ye Gong wants, and it is also a dragon that Ye Gong can control and control.

There is no dragon in the world, and our ancestors created the "dragon" because of the psychological needs of Chinese people to seek authority protection by obeying authority. Officials often say, "Everything I have is given by the organization." This sentence is exactly right. For him, "organization" is a huge authoritative system, which can give you everything or take everything from you. His superiors have the power to choose and seize. As an official attached to the system, in the long-term competition for survival of the fittest, he realized that one way to survive is to be "only superior" and take "obedience to superiors" as the standard. He will think that the art of politics is the art of "implementation"; The most useful skill he boasts is that he can "understand the feelings thoroughly" and "find out the leadership intention".

The authoritative system of "organization" is manipulated by people. Sometimes, the "authority" of the organization is the embodiment of the personal will of the superior competent officials, especially the "top leaders". If the superior leadership is bureaucratic, then the organizational authority is likely to be bureaucratic will. Surrender to the bureaucratic will, he can only impress the leaders with all kinds of formalistic practices of ostentation and extravagance and imposing manner in order to appeal to their interests. He knows that because it is not important to do a good job, it is important to leave a good impression on the leaders. In order to maintain a high degree of consistency with leaders in terms of ideology and action: when studying major decision-making arrangements, when the "top leader" puts forward a motion, he will never put forward different views, but will spare no effort to prove the rationality, scientificity and feasibility of the leadership motion; When the superior leader arranges to carry out some activities, he will listen to the wind, mobilize all manpower and material resources as props, and strive to make it vigorous, colorful and perfect in every detail to meet the inspection of the leader and the inspection of the superior department; When a superior leader needs achievements such as GDP, he will kill the goose that lays the golden eggs, exhaust the resources and encourage others to make GDP and other figures shine …

It is this kind of blind obedience that gives up conscience, goes against reason and ignores reality, which makes formalism more and more fierce and contributes to the popularity of bureaucracy. Just as it takes two to make a clap, many major decision-making mistakes are caused by arbitrary and unprincipled blind obedience.

"Dragon Horse Spirit" failed. Has Jackie Chan fallen off the altar?

  Jackie Chan’s new work "The Spirit of the Dragon Horse" was released last Friday, April 7th, which was Jackie Chan’s 69th birthday. However, this so-called "film that embodies Jackie Chan’s life experience" doesn’t seem to shoulder this heavy responsibility. After the film was opened with a score of 6.7 on Douban.com, the score has dropped to 6.5. Its first weekend box office was only 80 million yuan, and movie platforms such as Cat’s Eye predicted that the final box office of this film would stay at around 200 million yuan. What story does this film tell, and what’s wrong with it, which makes the audience unable to empathize and accept it? Does Jackie Chan still have box office appeal?

  "Dragon and Horse Spirit" is also the spirit of Dragon and Tiger Martial Masters.

  The film Spirit of Dragon and Horse is interwoven by two lines: one is the career line of Lao Luo (Jackie Chan), which tells how Lao Luo, as the "martial artist of dragon and tiger" on the set, made a comeback with his partner "Red Rabbit" when he was old and out of breath. The other is the family line. In his early years, Lao Luo was busy with his career and neglected his family. Even his wife’s funeral was late. Lao Luo needed to rebuild his relationship with his daughter Xiaobao (played by Liu Haocun) whom he had not seen for many years, and he also needed the help of his future son-in-law Naihua (played by Guo Qilin).

  In the play, Jackie Chan plays Lao Luo’s character setting, which is exactly the same as Jackie Chan’s own experience outside the play. Audiences who are familiar with Jackie Chan’s movies will soon get the message. The film has also restored Jackie Chan’s classic style in previous movies several times through the play-in-play, and even copied several behind-the-scenes tidbits from Jackie Chan’s past movies. Watching Jackie Chan’s high-risk moves in the film, the audience can sympathize with the pain and sweat.

  As a special type of work created by Hong Kong movies, "Dragon and Tiger Martial Masters" are not big stars who can play the leading role. More often, they are in charge of body double, special effects, walk-on, or play the roles of thugs and minions in some martial arts films. The documentary "Dragon Tiger Martial Arts" once mentioned that Hong Kong films had no technology and capital at that time, so for the sake of visibility, they had to rely on these martial arts teachers. "The martial arts teachers at that time were all fighting for their lives, but they were actually forced out."

  Born in poverty, even if they appear in big movies, they are more likely to play unknown people hidden in the light. Therefore, Lao Luo, played by Jackie Chan in Dragon Horse Spirit, is a down-and-out martial artist, and that beautiful horse named "Red Rabbit" is the embodiment of the martial artist in the golden age of Hong Kong movies.

  Similar to the humble martial artist, "Red Rabbit" was born weak, not only with a disabled leg, but also with congenital deficiency of lungs, which doomed it to get sick frequently. It was Lao Luo who insisted not to put him to death humanely. He not only adopted him, but also cultivated him into a BMW with strong body and humanity. On the set, "Red Rabbit" accompanied Lao Luo to make dangerous moves: when being besieged by dozens of groups with axes, "Red Rabbit" took Lao Luo to "break through"; In the case of insufficient run-up distance, "Red Rabbit" still ventured to complete the action of jumping over the cliff. It can be said that the spirit and experience of "Red Rabbit" horse can better represent the martial arts actors in most Hong Kong films. The film has added this fine horse, which is also more comic and viewable.

  Awkward family line, unbalanced father-daughter relationship

  Body double, a martial artist in martial arts movies, made an indelible contribution, and Jackie Chan’s film career was also an undisputed glory. However, the film not only laid out this line about the Dragon and Tiger Martial Arts Master, but also a family line between Lao Luo and his family, and the story of this line was not smooth and reasonable enough.

  After Lao Luo was deeply involved in the lawsuit, the "Red Rabbit" horse was taken away by the court as someone else’s "property". Lao Luo, who doesn’t know the law and is desperate, can only turn to his daughter Xiaobao (played by Liu Haocun) who is studying law and her lawyer boyfriend Naihua (played by Guo Qilin). Daughter Xiaobao lived with her mother since she was a child. She was always prejudiced against her father because of the lack of father’s love, but suddenly she was forgiven for witnessing Lao Luo’s struggle on the set. What is confusing is that in the later story, the father and daughter have repeatedly argued and reconciled.

  The father and daughter, who should have understood each other and went in two directions, did not put down their bodies to respect their daughters, while the daughter understood her father at the speed of light. When the postures of the two sides are not balanced, they are full of embarrassing sensationalism and preaching. When the emotions are not paved, they repeatedly freeze and break the ice. It can only be said that the construction of this film is a failure.

  This may reflect from another side that movies don’t know how to show the private lives of successful people like Jackie Chan and their families. Because there is no proper reason and way to praise Lao Luo and show his human feelings, it is impossible to establish a credible emotional bond with his daughter.

  In recent years, with the box office and word-of-mouth of Jackie Chan’s movies being unsatisfactory, the audience has repeatedly asked: "Jackie Chan is old, can he still fight?" On the surface, this film is about Lao Luo, but in essence, by telling the story of Jackie Chan, it expresses nostalgia for the old Hong Kong movies and pays tribute to the Dragon and Tiger Martial Arts. But for now, the film can’t afford such a burden. Perhaps in a film like Spirit of the Dragon Horse, Lao Luo doesn’t need to prove how to be a martial artist and a father. Instead, he can admit that he is old, that the hero is dying, that the hero has fallen off the altar, and that the Hong Kong mark he carries is blowing in the wind.

Xuzhou Cadillac XT5 price reduction news, the latest offer 242,700! Limited time special offer

[Autohome Xuzhou Discount Promotion Channel] brings you the latest car market trends, this luxury SUV is hot for preferential promotions. As a high-profile model, Cadillac XT5 is currently offering substantive discounts of up to 130,000 yuan in the Xuzhou market, giving buyers the opportunity to start at a lower starting price, as low as 242,700 yuan. This very attractive price makes car buyers not to miss. If you want to seize this rare car buying opportunity, click "Check the car price" in the quotation form to know in real time and get a higher discount range.

徐州凯迪拉克XT5降价消息,最新报价24.27万!限时特惠

The exterior design of the Cadillac XT5 is based on the concept of both elegance and power, showing a unique luxury temperament. The front face adopts a family-style shield-shaped air intake grille, which is exquisite and atmospheric, and is matched with sharp LED headlights, which are like the gaze of a beast, highlighting the dignity of a luxury SUV. The body lines are smooth and dynamic, and the overall style is both sporty and stable. Whether it is urban shuttle or rural off-road, it can be easily controlled. The details, exquisite chrome decoration and unique body lines work together to build the visual focus of the XT5, showing its unique aesthetic charm.

徐州凯迪拉克XT5降价消息,最新报价24.27万!限时特惠

The Cadillac XT5 shows the perfect blend of luxury and power with its elegant side design. The body length is 4813mm, the width reaches 1903mm, the height is 1682mm, and the wheelbase is 2857mm, providing a spacious and comfortable interior space. The front and rear wheelbases are maintained at 1645mm, ensuring the stability and ride smoothness of the vehicle. The tire specification adopts 235/65 R18. The combination of tires and rims combines performance and aesthetics, adding a sense of movement and power to the XT5. The smooth lines on the sides reflect the consistent refined craftsmanship and design philosophy of Cadillac.

徐州凯迪拉克XT5降价消息,最新报价24.27万!限时特惠

The interior design of the Cadillac XT5 is elegant and luxurious, highlighting the brand’s high-end positioning. The steering wheel is wrapped in exquisite leather material to provide a comfortable feel, and supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. The 8-inch central control screen is clear and easy to use, integrates multimedia systems, navigation and phone functions, and is equipped with automatic speech recognition control system for convenient driver operation. The seats are made of imitation leather and leather materials, and the main and passenger seats provide multi-directional adjustment, including front and rear, backrest, high and low and waist support, for the ultimate comfortable experience for the occupant. The front seats are also heated and the driver’s seat is equipped with power seat memory, while the second row of seats supports front, rear and backrest adjustment to meet the individual needs of passengers. The overall interior design is both practical and detail-oriented, fully demonstrating the interior charm of the Cadillac XT5.

徐州凯迪拉克XT5降价消息,最新报价24.27万!限时特惠

The Cadillac XT5 is powered by a 2.0T turbocharged engine with a maximum power of 237 horsepower, which provides excellent acceleration performance. The maximum torque of this engine reaches 350 N · m, and with a 9-speed automatic transmission, the vehicle ensures smooth driving and dynamic response. Overall, this powertrain brings strong power and high performance to the XT5.

In conclusion, as the owner of Autohome said, the Cadillac XT5 succeeded in attracting his attention with its unique sense of wildness and power. Its grand design and refined American style undoubtedly satisfied his high expectations for the appearance of the vehicle. This charm of both inside and outside makes the XT5 stand out among many SUVs and become a model worthy of recommendation.

Go into the unified enterprise to explore sour and delicious food

For more than 3,000 years, pickled cabbage has been like a recipe written in Sichuan and Sichuan people’s genes, and it has a lasting aftertaste. Now, pickled cabbage can be found everywhere in restaurants, supermarkets and family desks all over Sichuan.

Every March, all households in Sichuan pickle sauerkraut with pottery jars. After summer, sour and delicious sauerkraut is opened. However, this year’s opening season is slightly special compared with previous years, because there is a unique "exploration" activity held in Sichuan.

On June 30th, CCTV, together with China Communications Broadcasting Panoramic Exploration, entered the first Laotan Pickled Sauerkraut Culture Experience Hall open to the public in China, feeling the sour and delicious taste of the collision between traditional techniques and modern techniques.

This ordinary small bag contains a mellow "old altar flavor"

Sauerkraut, known as pheasant in ancient times, refers to vegetables fermented for long-term storage. According to historical records, as early as the Zhou Dynasty, Sichuan people had learned how to choose pottery jars, reconcile five flavors, and immerse mustard in old brine for full fermentation. This is also considered by later generations to be the essence of the ancient method of processing real old altar sauerkraut. After being passed down and improved from generation to generation by Sichuan people, Laotan pickled cabbage was finally known to the people of the whole country through industrialized production means.

The main venue of this factory exploration activity is Daoquan Laotan Pickled Sauerkraut Factory located in Shifang, Sichuan. Shifang is famous for its rich sauerkraut. Daoquan Laotan sauerkraut factory has a history of cooperation with Uni-President (China) Investment Co., Ltd. (hereinafter referred to as Uni-President) for 20 years. Huang Chunze, deputy general manager of Uni-President’s Production Management Group, as a guide to the program, first told netizens about the history of Uni-President’s research and development of Laotan sauerkraut.

"Daoquan is our first partner. Before 2003, no enterprise in the instant noodle market could really apply wet sauerkraut to instant noodles. Colleagues of our R&D team put forward ideas in many directions and had a heated discussion. However, only internal discussion is not enough, so we visited the famous sauerkraut master, learned the traditional fermentation technology, tried to combine it with modern processing technology, and finally developed the Laotan sauerkraut bag. " Huang Chunze introduced.

When talking about how to integrate Sichuan traditional Laotan sauerkraut into modern technology, Zhang Ling, general manager of Uni-President’s fast food business group, said: "Before, all the instant noodles in the market were dehydrated vegetables, and there was never a wet vegetable bag, so the research and development was facing unprecedented difficulties. Vegetables have high moisture content and are easy to rot when stored at room temperature, so we use old brine rich in lactic acid bacteria to ferment sauerkraut, which produces rich organic acids, which can reduce the pH value to below 4.5, and then pasteurize it after vacuum packaging, which can ensure that wet sauerkraut bags can be stored at room temperature for more than 300 days. " It is these technical breakthroughs that have laid the foundation for the pioneering position of unified Laotan sauerkraut beef noodles. Uni-President has realized the large-scale production of convenient fermented sauerkraut through scientific and technological innovation on the basis of inheriting the traditional fermentation technology. The technology of secondary fermentation of sauerkraut in pottery altar through old brine has also won the national invention patent of "Method for Making Convenient Fermented sauerkraut" [patent number: ZL201310166781.7].

In March, 2013, chinese institute of food science and technology organized an expert group led by an academician of food science to appraise the scientific and technological achievements of Uni-President "Modern Processing Technology of Laotan Sauerkraut Series Instant Noodles". The expert group believes that this technology is innovatively combined with instant noodles for the first time, which realizes the integration of product flavor and quality with the international leading level, so it gives the appraisal of the "domestic initiative" of unified Laotan sauerkraut series instant noodles.

Panoramic exploration of the factory assembly line, revealing the process of "sour and refreshing"

Laotan sauerkraut instant noodles have been on the market for 20 years, and the exploration of unified technological innovation has never stopped. We saw in the program that the production process of pickled cabbage flavor package is mainly divided into primary fermentation, three cleaning and three washing, secondary fermentation, packaging, inspection and other links. With Huang Chunze’s explanation and the show of the program lens, the road to transformation of "green mustard" is gradually clearly presented to netizens.

In a fermentation process, fresh mustard will undergo full-time fermentation for more than 81 days, which can make it lose its green flavor, and lactic acid bacteria can gradually decompose nitrite and reduce it to a safe level.

In the process of three cleaning and three washing, the pickled mustard will go through three processes of machine washing and three manual cleaning, which not only reduces the salinity, enhances the palatability, but also strengthens the quality control of each sauerkraut.

Followed by the secondary fermentation process, sauerkraut enters the traditional old altar with small neck and big belly with the old brine, and the anaerobic environment of sealed fermentation is very suitable for the development of lactic acid bacteria. According to Huang Chunze, the old brine of Uni-President Enterprise is a dominant microbial flora formed after long-term survival of the fittest, which is conducive to the fermentation of sauerkraut to produce acid and exude a sour and pleasant flavor. Huang Chunze said: "Only through the fermentation of traditional pottery jars and old brine can it be called authentic old altar sauerkraut."

In this regard, Xie Junxian, a famous China cooking teacher registered by China Cuisine Association, also said in the program that insisting on using the old altar and old brine is a kind of inheritance of traditional cuisine, a kind of persistence in respecting ingredients and maintaining good hygiene habits. "The old altar and old brine are old crafts and old feelings that we can’t lose."

Workers work in the secondary fermentation area.

Workers work in the secondary fermentation area.

In the process of packaging and inspection, the role of science and technology is further highlighted, such as advanced automatic packaging machine, pasteurization, professional quality inspection, special personnel stationed in the factory, and proprietary food safety testing center & HELIP; … The display of each craft can make netizens feel the Excellence of uni-president enterprises.

Since it was opened to the public in 2013, Daoquan Laotan Pickled Sauerkraut Factory has been visited by many groups of consumers every year, and has accumulated more than 30,000 people so far, which has played a role in promoting the inheritance of traditional skills. Zhang Ling said: "For the healthy development of Laotan pickled vegetable industry, Uni-President also applied to chinese institute of food science and technology in conjunction with several manufacturers in the industry to formulate the group standard of" Quality Management Standard for Laotan pickled vegetable production ",with the aim of adding a guarantee of safety and delicacy to consumers. Let the whole industry develop healthily and sustainably and help the upstream mustard planting industry flourish. "

In addition, Uni-President also adopts the management method of "national factory playing a chess game", which is characterized by unified management, unified standards, unified technology and unified processes. In this factory exploration program, we connected with two supplier factories in Haibin, Guangdong and Tongxiang, Hubei, as well as the instant noodle factory in Huangpu District, Guangzhou, so that the majority of netizens can further understand the "unified layout" of the unified enterprise. In the connection of the instant noodle factory of Guangzhou Uni-President Enterprise Co., Ltd., Li Liming, director of Guangzhou Uni-President Production Department, said that the factory is not only the largest production base of Uni-President enterprise in China, but also undertakes the task of producing export products. The domestic and export production lines are parallel. Although the packaging patterns on the two lines are different, the products in them are exactly the same, and the taste and quality control of the finished products are exactly the same.

Uni-President's domestic and export products are the same sauerkraut package.

Uni-President’s domestic and export products are the same sauerkraut package.

This two-hour factory exploration program not only tells the history of Laotan sauerkraut, but also shows the complete production process and strict production standards from multiple angles and scenes. In the expert forum, we talked about how to ensure food safety when making pickled vegetables with modern technology. Chen Gong, president of Sichuan Food Fermentation Industry Research and Design Institute, said that such as Daoquan Laotan Pickled Vegetable Factory, there is a traceability system from raw material planting, production and processing, storage and sales to the use of instant noodle raw materials in unified enterprises, which can better ensure food safety. "Before today, I also visited the site, and the whole factory was clean and standardized. When you scan the bar code, you will know the relevant information of the manufacturer and the pickled cabbage package in the production process. Every link can be traced back. " Chen Gong said.

This factory visit program not only unlocked the "delicious password" of mustard from vegetable field to factory, but also let more people see the innovative spirit of Uni-President and its sauerkraut package suppliers, and understand the heavy responsibility of industrial development and rural revitalization behind a small sauerkraut package.

Uni-president also said that in the future, it will continue to open the industrial production process to the public, show the public more secrets behind the "sour and refreshing", and show the company’s own more real initial heart, perseverance and intention.

 

Report on consumption trend of new middle-class people (full version)

When "middle class" becomes a label and everything is called "middle class standard", what does the middle class really want? How can the business model better match the real needs of the middle class? In this paper, five types of typical middle-class people are deeply analyzed in four dimensions, and 10 future consumption trends are predicted. Let’s take a look at the inner world of the middle class.

Part1

The slowly unfolding middle-class spiritual world

Listen to the thoughts and concerns of the contemporary middle class

Only by accurately perceiving the subjective world of the contemporary middle class can we explore the clues left by them in the process of pursuing a better life. In the first part of the report, Joy City Holdings focused on the new four views and new anxiety of the middle class.

New four views of middle class

01. Values

You can have your cake and eat it, both your career and your life. The middle class struggles for career and enjoys life.

02. Concept of development

Always enthusiastic and willing to accept challenges is a self-growth creed that I firmly believe in. On the road to growth, the middle class is used to constantly challenging themselves.

03. Family view

A good man is ambitious in all directions, but only when he has a home can he have poetry and distance. The traditional gender division of labor has been broken, and men have become more family-oriented.

04. Cognitive view

Life is a marathon. Only by constantly finding the right position in comparison can we recognize the gap. The middle class pays attention to hierarchy and is used to determining identity through comparison.

New anxiety of middle class

01. The ambition is hard to pay, and the past is gradually fading.

Young and childless middle class are anxious about self-realization value, but their anxiety gradually decreases with age.

It is very important to fly high, and don’t forget whether you are tired or not.

Middle-class people are increasingly anxious about their health, and the higher their income, the more anxious they are.

03. The front wave is not far from the beach. When will the back wave rush forward?

The development of children has become the primary anxiety of the educated middle class.

Part2

The demand of the flourishing middle class

Discover the circle life characteristics of contemporary middle class

When there is no suspense in the daily life of food and clothing, colorful world and poetic dwelling have become the answers for contemporary middle class to solve the world.

According to the characteristics of consumption distance, structure and crowd, Joy City Holdings broke through the division of middle-class life circle into "the first life circle" and "the second life circle", and found the important conclusion that middle-class people had a very high consumption share in the first life circle but low satisfaction, which inspired the industry with huge market potential hidden in the first life circle.

Complementary happiness-typical characteristics of circle life

The first life circle: mainly refers to returning to the origin of daily life and closely fitting the diverse and high-frequency life demands;

The second life circle: mainly refers to the integration into a wider wonderful world, the pursuit of fashion, and the display of personality.

Circle distance: the first life circle of the middle class is mostly near the residence, with high consumption frequency, while the second life circle is relatively far away, with low consumption frequency.

In terms of consumption quota, the offline wallet consumption share of middle class in the first life circle is as high as 76%, which shows the characteristics of high frequency and low unit price.

Consumption structure: in the first life circle, people spend more on daily necessities such as purchasing, and in the second life circle, they spend more on entertainment.

In terms of circle people, the first life circle mainly serves the small circle where middle-class people are alone, couples get along and family accompany, and the second life circle mainly serves the social circle where middle-class people get together with friends.

Yearning for life-the core appeal of circle life

01. The gap remains, when will the ideal shine into reality?

The middle class expects more and better commercial supply in the first life circle. At present, their satisfaction with the first life circle and willingness to recommend it are lower than those in the second life circle.

02. Life with fireworks is more interesting.

The middle class generally expects the first life circle to be more full of fireworks, providing richer catering formats, children’s formats and higher quality self-improvement formats.

03. When the lights are on, don’t let the charm go nowhere.

Women’s emotional demands are more inclined to social needs, and they hope that the first living area will be in a more prosperous commercial street.

04. Holding your hand, quiet years is the most beautiful romance.

The main consumption demands of married middle class in the first life circle are necessary consumption such as eating and purchasing daily necessities, while unmarried middle class spends more on leisure and pleasure.

05. Time does not "disturb" people, and each has his own happiness.

Young middle-class people spend more on socializing and self-improvement in the first life circle, while mature middle-class people pay more attention to traditional shopping and purchasing.

Part3

Portraits of middle-class people with different styles.

Five typical middle-class descriptions

Our six core indexes innovatively divide the broad masses of middle-class people into five types, and deeply interpret them one by one, providing inspiration for the refined operation of the industry’s customer base:

① Wealth index: the income and assets owned by the middle class.

② Consumption power index: the average monthly consumption amount of middle-class people.

③ Consumer Willingness Index: the proportion of monthly consumption of middle-class people in the monthly income.

④ Social index: Based on the voice frequency of self-media platform and the number of WeChat friends.

⑤ Happiness index: the satisfaction of middle-class people with their work and life.

⑥ Spring Breeze Index: The preference of middle-class people for quality, experience, family and exquisite life.

Hard core quality family

This is a group of middle-class customers with high income and high consumption. They are willing to spend their time on meaningful things, have clear goals and directions for their careers, invest more time in their work, and attach importance to their children’s education investment.

They belong to a new type of "three highs" crowd in society, with both income and consumption reaching the top, and serve as the "bearers" of the company.

They are full of interest in new things and value the service experience when they consume.

They have a strong sense of self-improvement and believe that continuous learning can become advanced players.

Carpe diem

This is a group of middle-class customers whose income is not high, but their quality of life is not degraded. They yearn for a rich life with a house and a car, pay attention to improving their market competitiveness, and shoulder heavy life pressure at the same time.

They advocate "if you drink today, you will get drunk today", but their income is low, but they are never soft on consumption.

They value wealth and power, and at the same time care about their social status.

It is rare for them to have a half-day leisure, and they tend to get pressure release and a moment’s relaxation when spending.

Life zhimeijia

This is a group of middle-class customers who put family first and pursue quality life. They have certain expectations for the realization of wealth and freedom, are positive, pay attention to self-improvement, and attach importance to the cultivation of families and children.

They care about their small families, put "God beast" first, and invest a lot of money for their children.

They are willing to pay for a good mood and look forward to a life full of rituals.

They will not blindly pursue luxury, and brand attitudes and values are the key to consumption decisions.

New social forces

These are a group of social "severe patients", who pursue freedom of wealth and time, have high enthusiasm for work, have clear goals for their future career, and do not set too high requirements for the next generation, but pay more attention to personal life.

They are a Party Queen who combines beauty and talent, mainly young women in love.

They are full of fighting spirit for their careers, and believe that their greatest enemy in life is themselves.

They have a strong desire to share, and the self-media created by "unintentional" may have been well run.

They advocate the supremacy of experience and are willing to pay for the exquisite service and the release of pressure.

Small fortunate doctrine

They are a group of middle-class customers who value small life and pursue stability and happiness. They are content and enjoy leisure. Although there is no clear goal for future career planning, it can evenly distribute the energy and time of family life and personal life.

They are highly satisfied with their personal life and work, and are content and comfortable with life.

Their living conditions are carefree, and they pursue the continuous stability of their lives, which is unique in the society where anxiety is rampant.

They often take "whether they can take beautiful photos" as the key judgment of consumption decision, and of course, they will also calculate the public response after sharing photos in advance.

They are willing to refer to outside opinions when making consumption choices, and they are also keen to try fashionable things.

Part4

The rising trend of middle-class consumption

As the backbone of the demand side with the most transformative kinetic energy, every subtle change in consumption habits of the middle class will deeply influence the trend of consumption upgrading. Joy City Holdings summed up the key consumption trends of the middle class and the main consumption characteristics under the influence of the epidemic, and predicted the direction of the tide in advance.

Middle-class key consumption trend

01. Reason is king, and strength is excellent to impress your heart.

Practical rationality has become the mainstream consumption concept of the middle class, and cost performance is as important as quality.

02. Exquisite simplicity can also live a sense of high class.

The middle class yearns for a refined and simple life.

03. Full of feelings, sometimes afraid of hitting the shirt.

Personality design and classic design are also loved by the middle class.

04. Protect the face value and always give the best side of life.

The consumption price of skin care products of the middle class has a strong consistency, but there are great differences in products such as clothes.

You have to be in good health to ride the wind and waves.

Physical examination and health care products consumption have become the most common self-investment consumption varieties of middle class.

06. Impulse is not hasty, and young people have no regrets.

After 90′ s, the middle class has less advanced consumption behavior, but nearly half of them have impulsive consumption behavior.

Consumption characteristics under the influence of epidemic situation

01. Only by making a far-reaching plan can we keep up with the crisis.

After the epidemic, the concept of middle-class consumption tends to be more open-source and thrifty, and save for a rainy day.

02. Reduce the burden on your wallet and increase your life.

After the epidemic, consumers will reduce the consumption of some non-necessities for a long time.

03. Carefully roll the iron, and all poisons will not invade.

Fitness consumption has become a craze, and physical fitness begins immediately.

04. Full of confidence, the light of domestic products will live up to expectations.

The middle class’s goodwill towards domestic products has increased rapidly.

Source: Joy City Holdings Author: Joy City Holdings

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Original title: "Report on the Consumption Trend of the New Middle Class (Full Edition)"

Read the original text

Tell the story of China with sculpture with Olympic dream in mind.

  CCTV News:Carry forward the Olympic spirit with sculpture art, tell the story of China well and enhance the friendship among countries. Let’s meet a sculptor who has been doing Olympic art design for more than 20 years. She is the first Huang Jian in the world to be awarded the title of "Olympic Art Ambassador" by the International Olympic Committee.

  During the 2022 Winter Olympics and Paralympic Winter Games in Beijing, a 3.6-meter-high statue of the Olympic Goddess, wearing an olive branch crown and holding high the Olympic rings, attracted guests from all over the world to stop, enjoy and remember, including Samaranch Jr. and President Bach of the International Olympic Committee.

  In Shougang Winter Olympic Park, more than 100 kilometers away from Yanqing, the statue of Olympic Goddess, which stands between steel blast furnaces, also welcomes athletes from all over the world. Its creator is sculptor Huang Jian.

  Sculptor Huang Jian:My "Olympic Goddess" comes from the ancient Greek goddess of victory, which represents sports and victory. The base of this work is a lotus flower, which represents peace and beauty in China culture.

  Speaking of it, the sculpture "Olympic Goddess" can appear in Yanqing Winter Olympic Village and Shougang Beijing Winter Olympic Organizing Committee, and there is still a legendary journey. Because as early as two years ago, Huang Jian created the Olympic Goddess in Beijing at the invitation of Mr. Bach, President of the International Olympic Committee, and made his debut in Lausanne, Switzerland.

  Sculptor Huang Jian:This work was completed at the International Olympic Committee on January 17th, 2020 during the Winter Youth Olympic Games in Lausanne. At that time, President Bach personally presided over the inauguration ceremony. President Bach once praised the Olympic Goddess as a great symbol of the Olympic spirit and world peace, and hoped that the Olympic Goddess would fly from Lausanne, the modern Olympic capital, to the host city of every Olympic Games.

  Huang Jian took "Olympic Goddess" as the core image of the series of Beijing Winter Olympics works, and created many groups of works. In "Dream in Concentric Circles" and "Together with the Future", she created "Chang ‘e Moon God" in a romantic way, joined hands with "Olympic Goddess" and danced with the sun and the moon, combining the traditional Chinese culture with the Olympic spirit.

  Sculptor Huang Jian:Because we are the 24th Winter Olympics, and then the whole work is shaped like a group flower with 24 petals. We have 24 solar terms in China, and the Winter Olympics is held in our Spring Festival, which embodies the idea of better.

  For the Beijing Winter Olympics, Huang Jian created a number of sculpture works, such as Olympic Flame, Winter Olympics Dream, Winter Olympics Song, Ten Thousand Years’ Covenant and Ode to Olympic Health.

  Sculptor Huang Jian:As an artist, I actually made the Olympic Games (design) from July 13, 2001, the moment when Beijing successfully applied for the Olympic Games. From that moment on, I set such an ambition. So I have actually done 21 years of Olympic works, and there are 53 works so far.

  He created 53 sculptures for six consecutive Olympic Games, and Huang Jian won the "Outstanding Contribution Award for Inheriting the Olympic Spirit" issued by the International Olympic Committee.