1905 movie network news Feng Xiaoning, the famous director, directed China’s first big movie about Meng Chong’s adventures starring real animals, which is scheduled to land in the national cinema on April 30th, in order to warm up the upcoming May 1st.

This film tells the story that Mengwa "Mabao" and a group of cute pets teamed up to rescue a ship full of highly toxic drugs and out of control without anyone noticing and helping, so as to protect mankind from extinction. In the newly exposed trailer of "Pets on the Move", human beings are unaware of the sudden catastrophe. A group of cute pets quickly form a rescue team to fight the bandits and save human beings from danger. In the trailer, these cute pets speak easily and communicate with people, and they have all kinds of magical skills, showing a very different side from the daily cute appearance.

Meng Chong Meng Wa joined hands to attack for love, and the funny scene was amazing.

The 30-second trailer previously exposed in the movie Animal Attack is still unsatisfactory. This time, the 60-second version of "Pets and Pets" on the line predicted that the ship loaded with highly toxic drugs was hijacked by bandits and caused a shocking crisis. The human world outside the ferry was unaware of this sudden disaster. At this moment, a group of cute cute pets knew everything. Captain Bruce of Lingti, Captain Parrot and Dr. Cat went online one after another to plan an amazing rescue together with Mama Bao of Mengwa.

In the 60-second notice, the crisis is coming, and the captain of Lingti, Bruce, controls the overall situation and organizes the third-line animals of land, sea and air to rush to the ship to carry out rescue operations; Dr. Cat, a behind-the-scenes think tank, calmly gave the suggestion of "opening the submarine valve" at the critical moment by remote control of the computer and always following up the situation on the ship. "Funny" acted as the parrot captain to actively start the possible rescue equipment on board and assist Meng Chong’s teammates to complete the rescue; The "Ocean Army" composed of turtles, dolphins and whales rushed to the scene, left the disaster site with gliding wings flexibly and orderly, and cooperated with Meng Chong agents to complete the final rescue.

In this edition of the preview, the audience saw Meng Chong become the main rescue force of a catastrophe for the first time. In order to save the endangered world and human beings, amphibious animals rushed to the "front line", and together with Meng Wa Ma Bao, they avoided a disaster of the century. This time, the animals "attacked for love", and the true affection between people and animals in the film also touched the hearts of the audience.

Create a super-textured and cute movie, and become a masterpiece for the whole family to watch movies.

It is not difficult to see from the short 60-second preview that the film Animal Attack spared no effort to create a sense of texture, from the pursuit in stormy waves to the poetry of sky gliding, excitement and joy, suspense and fun came one after another in the movie-watching experience, and the film was full of positive energy and warm pet feelings, which was a rare movie-watching masterpiece for the whole family.

Different from previous disaster relief movies, Animal Attack, from the perspective of cute pets, turns pets into heroes in Hollywood. Whether it’s the courage when the disaster comes or the well-trained rescue, cute pets and even animals jump out of the screen from the enlightenment they bring. Textured pictures combined with thrilling and interesting plots have opened up new ideas for domestic cute movies.

Of course, Animal Attack is an excellent viewing film for children, and at the same time, it is also a masterpiece that allows the whole family, old and young, to find fun and topics. As a cute pet movie that is worth looking forward to in May 1st, Animal Attack covers almost all the factors that are deeply touched from the age of 8 to 80, among which the plot of the cooperative rescue between Meng Chong and Meng Wa not only touched the children, but also touched the parents. The plot of all the cute pets quickly gathering into a super rescue team makes the shovel officials feel that the cute pets who get along with each other day and night have such a domineering side and can’t help but want to be "protected by them."

The movie Animal Attack, which premiered nationwide on April 30th, is a masterpiece launched by director Feng Xiaoning in the past 29 years. It embeds the emotions of animals and people in the thrilling adventure and rescue plot, and the tense rhythm is matched with the interesting performance between cute pets, which is the first choice for family viewing in May 1st.

Recently, the meeting of the Standing Committee of CPC Central Commission for Discipline Inspection proposed that to selflessly correct "four winds", we must clearly realize that "four winds" has a deep habit, and it can be said that Rome was not built in a day. If "four winds" is the tip of the iceberg on the water surface, then the invisible "frozen layer" below the water surface is the "collective unconsciousness" with intertwined institutional ills and dark human nature accumulated for thousands of years. Mencius once said: it is impossible to surpass the North Sea by relying on Mount Tai; It is not for the elderly to break their limbs. The actual situation is that some leading cadres do not understand the actual situation, and they are not as unwilling to go deep into the grassroots and the masses as they are to "break their limbs for the elderly", but as difficult to go deep into reality as they are to "carry Mount Tai over the North Sea". This may be unbelievable, but it won’t be surprising if we can make a deep analysis of the distortion of officials’ human nature caused by the official standard.

"Power worship" breeds "morbid conceit"

The "power worship" formed by thousands of years of official-based feudal autocracy has been deeply rooted in the bone marrow of national collective consciousness, forming a "collective unconsciousness", which is an unavoidable feature of China. Today, despite the market economy in China for so many years, government power still dominates and dominates the allocation of market resources, and officials, especially leading cadres who hold power, have a prominent position, and politics is still a popular choice for many young people. There is a fable in the west: a donkey walks on the road with an icon on his back, and people pay homage to it one after another, and the donkey holds its toes high. But officials are not as stupid as donkeys. He knows very well that people worship not himself, but the power he holds. Have the right to go to weddings today; If you have no right tomorrow, you will be left out. Therefore, he is full of the fear of the world being cold and insecure, and the common struggle for power and profit in officialdom makes him feel a sense of no belonging and wandering. Now, his "official anxiety" is getting worse and worse.

In order to get rid of this fatal "basic anxiety", he needs to gain a sense of identity, superiority and importance through accumulated "self-idealization". Similarly, he is also very eager to get continuous success to prove that he is different from ordinary people and superior. He needs to make important speeches at conferences and small meetings to prove that he has a "high theoretical level"; He needs to constantly appear in various occasions, on TV and in newspapers to prove his "indispensability"; He needs to constantly push through the crowd and dare to make a decision to prove that he is "always right"; He needs GDP, major projects, indicators, rankings, applause, flowers, praise and word of mouth … Over time, he will be intoxicated with the "ideal image" he and others have jointly created, and "morbid conceit" has become the foundation of his survival. Is all this true or illusory? Is it a "pass" or an "epitaph"? He doesn’t know, or more accurately, he is afraid to know. Anyway, gradually, he became headstrong, arbitrary, bossy and overbearing.

Bureaucracy is the product of "morbid conceit"

People who are driven by "morbid conceit" do everything to pursue their own "Excellence", and he has not realized the relevance with the facts. For him, the most important thing is the "ideal" itself, and everything else is irrelevant. The alienation from reality makes his "ideal image" as unreal and fragile as a paper house, and any weak wind can blow it down. Therefore, an important feature of "morbid conceit" is "avoidance".

Such a situation is not uncommon. A more extreme example is the absurdity of the grain yield of tens of thousands of kilograms per mu during the Great Leap Forward. If so many officials really don’t understand it, it is really unbelievable today. However, if you are familiar with the specific background of "whose satellite was put higher" at that time, you won’t be surprised.

Although it seems to people with normal thinking that selective "ignorance" is ridiculous. However, from the perspective of "morbid conceit", selective "ignorance" comes out of his inner real needs, which is not absurd, but also the only choice that conforms to the internal logic. The foundation of "self-idealization" is fiction and fantasy, which is very precarious, just like ice cubes can’t stand the sunlight and contact with reality. It is because of the great danger that he faces that he has great fear of the actual situation. In the actual situation, he is so fragile and vulnerable.

Faced with the great threat from the actual situation, the only thing he can do is to mobilize all his efforts to fight a well-defined "idealized self" defense war: the "positive image" that conforms to "idealization" must be vigorously promoted, while the "negative influence" that violates "idealization" must be resolutely suppressed. The reason why he likes to talk empty talk is because empty talk has no "correct nonsense" with any actual content, which can show his "consistent correctness"; The reason why he went to the grass-roots level to take a cursory look at the flowers, and newspapers and TV reporters swarmed around, was because it could ensure that he could filter out the harmful "actual situation" when he "went deep into the grass-roots level" and "went deep into the masses" The reason why he is above others is because he is far away from the lower classes and the truth, which can give him a sense of security … Being divorced from reality, from the masses, from understanding the actual situation, and from caring about the people’s pain is a selective ignorance inevitably caused by "morbid conceit". Only bureaucracy can build a fortress to defend "self-idealization", and it can also make him wear armor against threats from reality.

Formalism is rooted in "obedience to authority"

With the master of bureaucracy, there will inevitably be slaves of formalism. On the other hand, the pandering of formalism is an ill omen, which encourages the proliferation of bureaucracy. Why is bureaucracy and formalism inseparable?

There is a famous "Milgram Experiment" in the West. This experiment reveals "obedience to authority": when an individual enters the authority system, there will be a process of psychological reorganization. "I" is no longer the "I" who can act according to personal consciousness, but the "agent" of authority. In this agent state, "I" no longer pays attention to the legitimacy of behavior from the perspective of human nature, but only pays attention to how to meet the expectations of authority.

What are the expectations of "authority" in real life? Henny once revealed the important neurotic characteristics of the "morbid conceit": because of the "disparity between his ideal self and his true self" and the need to overcome anxiety, "he constantly expects others to affirm him, including asking others for approval, praise and flattery". However, because "ideal" is the product of imagination, there is a huge disparity between "reality" and "ideal", the greater the authority he has, the more difficult it is to get rid of the fear that "authority" is fleeting like a mirage, and the more and more he needs to rely on others’ "obedience to authority" to continuously gain a sense of security to consolidate and maintain his "authority".

Ye Gong in ancient China was a dragon. He felt safe and comfortable when he hooked a dragon and chiseled it, but once he met a real dragon, he was scared to lose his soul, lose his five colors and walk away. The metaphor of this fable is that out of instinctive fear of unpredictable factors in reality, people often have a tendency to replace ferocious reality with fictional "truth". In reality, the bureaucratic "Ye Gong" hopes that everything can be under his control and the threat to "authority" from unpredictable factors in reality will be eliminated. Formalism, however, has its "action" but no "reality". It is an artificial "dragon", gentle, amiable and ferocious. It is made according to what Ye Gong wants, and it is also a dragon that Ye Gong can control and control.

There is no dragon in the world, and our ancestors created the "dragon" because of the psychological needs of Chinese people to seek authority protection by obeying authority. Officials often say, "Everything I have is given by the organization." This sentence is exactly right. For him, "organization" is a huge authoritative system, which can give you everything or take everything from you. His superiors have the power to choose and seize. As an official attached to the system, in the long-term competition for survival of the fittest, he realized that one way to survive is to be "only superior" and take "obedience to superiors" as the standard. He will think that the art of politics is the art of "implementation"; The most useful skill he boasts is that he can "understand the feelings thoroughly" and "find out the leadership intention".

The authoritative system of "organization" is manipulated by people. Sometimes, the "authority" of the organization is the embodiment of the personal will of the superior competent officials, especially the "top leaders". If the superior leadership is bureaucratic, then the organizational authority is likely to be bureaucratic will. Surrender to the bureaucratic will, he can only impress the leaders with all kinds of formalistic practices of ostentation and extravagance and imposing manner in order to appeal to their interests. He knows that because it is not important to do a good job, it is important to leave a good impression on the leaders. In order to maintain a high degree of consistency with leaders in terms of ideology and action: when studying major decision-making arrangements, when the "top leader" puts forward a motion, he will never put forward different views, but will spare no effort to prove the rationality, scientificity and feasibility of the leadership motion; When the superior leader arranges to carry out some activities, he will listen to the wind, mobilize all manpower and material resources as props, and strive to make it vigorous, colorful and perfect in every detail to meet the inspection of the leader and the inspection of the superior department; When a superior leader needs achievements such as GDP, he will kill the goose that lays the golden eggs, exhaust the resources and encourage others to make GDP and other figures shine …

It is this kind of blind obedience that gives up conscience, goes against reason and ignores reality, which makes formalism more and more fierce and contributes to the popularity of bureaucracy. Just as it takes two to make a clap, many major decision-making mistakes are caused by arbitrary and unprincipled blind obedience.

　　Jackie Chan’s new work "The Spirit of the Dragon Horse" was released last Friday, April 7th, which was Jackie Chan’s 69th birthday. However, this so-called "film that embodies Jackie Chan’s life experience" doesn’t seem to shoulder this heavy responsibility. After the film was opened with a score of 6.7 on Douban.com, the score has dropped to 6.5. Its first weekend box office was only 80 million yuan, and movie platforms such as Cat’s Eye predicted that the final box office of this film would stay at around 200 million yuan. What story does this film tell, and what’s wrong with it, which makes the audience unable to empathize and accept it? Does Jackie Chan still have box office appeal?

　　"Dragon and Horse Spirit" is also the spirit of Dragon and Tiger Martial Masters.

　　The film Spirit of Dragon and Horse is interwoven by two lines: one is the career line of Lao Luo (Jackie Chan), which tells how Lao Luo, as the "martial artist of dragon and tiger" on the set, made a comeback with his partner "Red Rabbit" when he was old and out of breath. The other is the family line. In his early years, Lao Luo was busy with his career and neglected his family. Even his wife’s funeral was late. Lao Luo needed to rebuild his relationship with his daughter Xiaobao (played by Liu Haocun) whom he had not seen for many years, and he also needed the help of his future son-in-law Naihua (played by Guo Qilin).

　　In the play, Jackie Chan plays Lao Luo’s character setting, which is exactly the same as Jackie Chan’s own experience outside the play. Audiences who are familiar with Jackie Chan’s movies will soon get the message. The film has also restored Jackie Chan’s classic style in previous movies several times through the play-in-play, and even copied several behind-the-scenes tidbits from Jackie Chan’s past movies. Watching Jackie Chan’s high-risk moves in the film, the audience can sympathize with the pain and sweat.

　　As a special type of work created by Hong Kong movies, "Dragon and Tiger Martial Masters" are not big stars who can play the leading role. More often, they are in charge of body double, special effects, walk-on, or play the roles of thugs and minions in some martial arts films. The documentary "Dragon Tiger Martial Arts" once mentioned that Hong Kong films had no technology and capital at that time, so for the sake of visibility, they had to rely on these martial arts teachers. "The martial arts teachers at that time were all fighting for their lives, but they were actually forced out."

　　Born in poverty, even if they appear in big movies, they are more likely to play unknown people hidden in the light. Therefore, Lao Luo, played by Jackie Chan in Dragon Horse Spirit, is a down-and-out martial artist, and that beautiful horse named "Red Rabbit" is the embodiment of the martial artist in the golden age of Hong Kong movies.

　　Similar to the humble martial artist, "Red Rabbit" was born weak, not only with a disabled leg, but also with congenital deficiency of lungs, which doomed it to get sick frequently. It was Lao Luo who insisted not to put him to death humanely. He not only adopted him, but also cultivated him into a BMW with strong body and humanity. On the set, "Red Rabbit" accompanied Lao Luo to make dangerous moves: when being besieged by dozens of groups with axes, "Red Rabbit" took Lao Luo to "break through"; In the case of insufficient run-up distance, "Red Rabbit" still ventured to complete the action of jumping over the cliff. It can be said that the spirit and experience of "Red Rabbit" horse can better represent the martial arts actors in most Hong Kong films. The film has added this fine horse, which is also more comic and viewable.

　　Awkward family line, unbalanced father-daughter relationship

　　Body double, a martial artist in martial arts movies, made an indelible contribution, and Jackie Chan’s film career was also an undisputed glory. However, the film not only laid out this line about the Dragon and Tiger Martial Arts Master, but also a family line between Lao Luo and his family, and the story of this line was not smooth and reasonable enough.

　　After Lao Luo was deeply involved in the lawsuit, the "Red Rabbit" horse was taken away by the court as someone else’s "property". Lao Luo, who doesn’t know the law and is desperate, can only turn to his daughter Xiaobao (played by Liu Haocun) who is studying law and her lawyer boyfriend Naihua (played by Guo Qilin). Daughter Xiaobao lived with her mother since she was a child. She was always prejudiced against her father because of the lack of father’s love, but suddenly she was forgiven for witnessing Lao Luo’s struggle on the set. What is confusing is that in the later story, the father and daughter have repeatedly argued and reconciled.

　　The father and daughter, who should have understood each other and went in two directions, did not put down their bodies to respect their daughters, while the daughter understood her father at the speed of light. When the postures of the two sides are not balanced, they are full of embarrassing sensationalism and preaching. When the emotions are not paved, they repeatedly freeze and break the ice. It can only be said that the construction of this film is a failure.

　　This may reflect from another side that movies don’t know how to show the private lives of successful people like Jackie Chan and their families. Because there is no proper reason and way to praise Lao Luo and show his human feelings, it is impossible to establish a credible emotional bond with his daughter.

　　In recent years, with the box office and word-of-mouth of Jackie Chan’s movies being unsatisfactory, the audience has repeatedly asked: "Jackie Chan is old, can he still fight?" On the surface, this film is about Lao Luo, but in essence, by telling the story of Jackie Chan, it expresses nostalgia for the old Hong Kong movies and pays tribute to the Dragon and Tiger Martial Arts. But for now, the film can’t afford such a burden. Perhaps in a film like Spirit of the Dragon Horse, Lao Luo doesn’t need to prove how to be a martial artist and a father. Instead, he can admit that he is old, that the hero is dying, that the hero has fallen off the altar, and that the Hong Kong mark he carries is blowing in the wind.

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The exterior design of the Cadillac XT5 is based on the concept of both elegance and power, showing a unique luxury temperament. The front face adopts a family-style shield-shaped air intake grille, which is exquisite and atmospheric, and is matched with sharp LED headlights, which are like the gaze of a beast, highlighting the dignity of a luxury SUV. The body lines are smooth and dynamic, and the overall style is both sporty and stable. Whether it is urban shuttle or rural off-road, it can be easily controlled. The details, exquisite chrome decoration and unique body lines work together to build the visual focus of the XT5, showing its unique aesthetic charm.

The Cadillac XT5 shows the perfect blend of luxury and power with its elegant side design. The body length is 4813mm, the width reaches 1903mm, the height is 1682mm, and the wheelbase is 2857mm, providing a spacious and comfortable interior space. The front and rear wheelbases are maintained at 1645mm, ensuring the stability and ride smoothness of the vehicle. The tire specification adopts 235/65 R18. The combination of tires and rims combines performance and aesthetics, adding a sense of movement and power to the XT5. The smooth lines on the sides reflect the consistent refined craftsmanship and design philosophy of Cadillac.

The interior design of the Cadillac XT5 is elegant and luxurious, highlighting the brand’s high-end positioning. The steering wheel is wrapped in exquisite leather material to provide a comfortable feel, and supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. The 8-inch central control screen is clear and easy to use, integrates multimedia systems, navigation and phone functions, and is equipped with automatic speech recognition control system for convenient driver operation. The seats are made of imitation leather and leather materials, and the main and passenger seats provide multi-directional adjustment, including front and rear, backrest, high and low and waist support, for the ultimate comfortable experience for the occupant. The front seats are also heated and the driver’s seat is equipped with power seat memory, while the second row of seats supports front, rear and backrest adjustment to meet the individual needs of passengers. The overall interior design is both practical and detail-oriented, fully demonstrating the interior charm of the Cadillac XT5.

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In conclusion, as the owner of Autohome said, the Cadillac XT5 succeeded in attracting his attention with its unique sense of wildness and power. Its grand design and refined American style undoubtedly satisfied his high expectations for the appearance of the vehicle. This charm of both inside and outside makes the XT5 stand out among many SUVs and become a model worthy of recommendation.

For more than 3,000 years, pickled cabbage has been like a recipe written in Sichuan and Sichuan people’s genes, and it has a lasting aftertaste. Now, pickled cabbage can be found everywhere in restaurants, supermarkets and family desks all over Sichuan.

Every March, all households in Sichuan pickle sauerkraut with pottery jars. After summer, sour and delicious sauerkraut is opened. However, this year’s opening season is slightly special compared with previous years, because there is a unique "exploration" activity held in Sichuan.

On June 30th, CCTV, together with China Communications Broadcasting Panoramic Exploration, entered the first Laotan Pickled Sauerkraut Culture Experience Hall open to the public in China, feeling the sour and delicious taste of the collision between traditional techniques and modern techniques.

This ordinary small bag contains a mellow "old altar flavor"

Sauerkraut, known as pheasant in ancient times, refers to vegetables fermented for long-term storage. According to historical records, as early as the Zhou Dynasty, Sichuan people had learned how to choose pottery jars, reconcile five flavors, and immerse mustard in old brine for full fermentation. This is also considered by later generations to be the essence of the ancient method of processing real old altar sauerkraut. After being passed down and improved from generation to generation by Sichuan people, Laotan pickled cabbage was finally known to the people of the whole country through industrialized production means.

The main venue of this factory exploration activity is Daoquan Laotan Pickled Sauerkraut Factory located in Shifang, Sichuan. Shifang is famous for its rich sauerkraut. Daoquan Laotan sauerkraut factory has a history of cooperation with Uni-President (China) Investment Co., Ltd. (hereinafter referred to as Uni-President) for 20 years. Huang Chunze, deputy general manager of Uni-President’s Production Management Group, as a guide to the program, first told netizens about the history of Uni-President’s research and development of Laotan sauerkraut.

"Daoquan is our first partner. Before 2003, no enterprise in the instant noodle market could really apply wet sauerkraut to instant noodles. Colleagues of our R&D team put forward ideas in many directions and had a heated discussion. However, only internal discussion is not enough, so we visited the famous sauerkraut master, learned the traditional fermentation technology, tried to combine it with modern processing technology, and finally developed the Laotan sauerkraut bag. " Huang Chunze introduced.

When talking about how to integrate Sichuan traditional Laotan sauerkraut into modern technology, Zhang Ling, general manager of Uni-President’s fast food business group, said: "Before, all the instant noodles in the market were dehydrated vegetables, and there was never a wet vegetable bag, so the research and development was facing unprecedented difficulties. Vegetables have high moisture content and are easy to rot when stored at room temperature, so we use old brine rich in lactic acid bacteria to ferment sauerkraut, which produces rich organic acids, which can reduce the pH value to below 4.5, and then pasteurize it after vacuum packaging, which can ensure that wet sauerkraut bags can be stored at room temperature for more than 300 days. " It is these technical breakthroughs that have laid the foundation for the pioneering position of unified Laotan sauerkraut beef noodles. Uni-President has realized the large-scale production of convenient fermented sauerkraut through scientific and technological innovation on the basis of inheriting the traditional fermentation technology. The technology of secondary fermentation of sauerkraut in pottery altar through old brine has also won the national invention patent of "Method for Making Convenient Fermented sauerkraut" [patent number: ZL201310166781.7].

In March, 2013, chinese institute of food science and technology organized an expert group led by an academician of food science to appraise the scientific and technological achievements of Uni-President "Modern Processing Technology of Laotan Sauerkraut Series Instant Noodles". The expert group believes that this technology is innovatively combined with instant noodles for the first time, which realizes the integration of product flavor and quality with the international leading level, so it gives the appraisal of the "domestic initiative" of unified Laotan sauerkraut series instant noodles.

Panoramic exploration of the factory assembly line, revealing the process of "sour and refreshing"

Laotan sauerkraut instant noodles have been on the market for 20 years, and the exploration of unified technological innovation has never stopped. We saw in the program that the production process of pickled cabbage flavor package is mainly divided into primary fermentation, three cleaning and three washing, secondary fermentation, packaging, inspection and other links. With Huang Chunze’s explanation and the show of the program lens, the road to transformation of "green mustard" is gradually clearly presented to netizens.

In a fermentation process, fresh mustard will undergo full-time fermentation for more than 81 days, which can make it lose its green flavor, and lactic acid bacteria can gradually decompose nitrite and reduce it to a safe level.

In the process of three cleaning and three washing, the pickled mustard will go through three processes of machine washing and three manual cleaning, which not only reduces the salinity, enhances the palatability, but also strengthens the quality control of each sauerkraut.

Followed by the secondary fermentation process, sauerkraut enters the traditional old altar with small neck and big belly with the old brine, and the anaerobic environment of sealed fermentation is very suitable for the development of lactic acid bacteria. According to Huang Chunze, the old brine of Uni-President Enterprise is a dominant microbial flora formed after long-term survival of the fittest, which is conducive to the fermentation of sauerkraut to produce acid and exude a sour and pleasant flavor. Huang Chunze said: "Only through the fermentation of traditional pottery jars and old brine can it be called authentic old altar sauerkraut."

In this regard, Xie Junxian, a famous China cooking teacher registered by China Cuisine Association, also said in the program that insisting on using the old altar and old brine is a kind of inheritance of traditional cuisine, a kind of persistence in respecting ingredients and maintaining good hygiene habits. "The old altar and old brine are old crafts and old feelings that we can’t lose."

Workers work in the secondary fermentation area.

In the process of packaging and inspection, the role of science and technology is further highlighted, such as advanced automatic packaging machine, pasteurization, professional quality inspection, special personnel stationed in the factory, and proprietary food safety testing center & HELIP; … The display of each craft can make netizens feel the Excellence of uni-president enterprises.

Since it was opened to the public in 2013, Daoquan Laotan Pickled Sauerkraut Factory has been visited by many groups of consumers every year, and has accumulated more than 30,000 people so far, which has played a role in promoting the inheritance of traditional skills. Zhang Ling said: "For the healthy development of Laotan pickled vegetable industry, Uni-President also applied to chinese institute of food science and technology in conjunction with several manufacturers in the industry to formulate the group standard of" Quality Management Standard for Laotan pickled vegetable production ",with the aim of adding a guarantee of safety and delicacy to consumers. Let the whole industry develop healthily and sustainably and help the upstream mustard planting industry flourish. "

In addition, Uni-President also adopts the management method of "national factory playing a chess game", which is characterized by unified management, unified standards, unified technology and unified processes. In this factory exploration program, we connected with two supplier factories in Haibin, Guangdong and Tongxiang, Hubei, as well as the instant noodle factory in Huangpu District, Guangzhou, so that the majority of netizens can further understand the "unified layout" of the unified enterprise. In the connection of the instant noodle factory of Guangzhou Uni-President Enterprise Co., Ltd., Li Liming, director of Guangzhou Uni-President Production Department, said that the factory is not only the largest production base of Uni-President enterprise in China, but also undertakes the task of producing export products. The domestic and export production lines are parallel. Although the packaging patterns on the two lines are different, the products in them are exactly the same, and the taste and quality control of the finished products are exactly the same.

Uni-President’s domestic and export products are the same sauerkraut package.

This two-hour factory exploration program not only tells the history of Laotan sauerkraut, but also shows the complete production process and strict production standards from multiple angles and scenes. In the expert forum, we talked about how to ensure food safety when making pickled vegetables with modern technology. Chen Gong, president of Sichuan Food Fermentation Industry Research and Design Institute, said that such as Daoquan Laotan Pickled Vegetable Factory, there is a traceability system from raw material planting, production and processing, storage and sales to the use of instant noodle raw materials in unified enterprises, which can better ensure food safety. "Before today, I also visited the site, and the whole factory was clean and standardized. When you scan the bar code, you will know the relevant information of the manufacturer and the pickled cabbage package in the production process. Every link can be traced back. " Chen Gong said.

This factory visit program not only unlocked the "delicious password" of mustard from vegetable field to factory, but also let more people see the innovative spirit of Uni-President and its sauerkraut package suppliers, and understand the heavy responsibility of industrial development and rural revitalization behind a small sauerkraut package.

Uni-president also said that in the future, it will continue to open the industrial production process to the public, show the public more secrets behind the "sour and refreshing", and show the company’s own more real initial heart, perseverance and intention.

　

When "middle class" becomes a label and everything is called "middle class standard", what does the middle class really want? How can the business model better match the real needs of the middle class? In this paper, five types of typical middle-class people are deeply analyzed in four dimensions, and 10 future consumption trends are predicted. Let’s take a look at the inner world of the middle class.

Part1

The slowly unfolding middle-class spiritual world

Listen to the thoughts and concerns of the contemporary middle class

Only by accurately perceiving the subjective world of the contemporary middle class can we explore the clues left by them in the process of pursuing a better life. In the first part of the report, Joy City Holdings focused on the new four views and new anxiety of the middle class.

New four views of middle class

01. Values

You can have your cake and eat it, both your career and your life. The middle class struggles for career and enjoys life.

02. Concept of development

Always enthusiastic and willing to accept challenges is a self-growth creed that I firmly believe in. On the road to growth, the middle class is used to constantly challenging themselves.

03. Family view

A good man is ambitious in all directions, but only when he has a home can he have poetry and distance. The traditional gender division of labor has been broken, and men have become more family-oriented.

04. Cognitive view

Life is a marathon. Only by constantly finding the right position in comparison can we recognize the gap. The middle class pays attention to hierarchy and is used to determining identity through comparison.

New anxiety of middle class

01. The ambition is hard to pay, and the past is gradually fading.

Young and childless middle class are anxious about self-realization value, but their anxiety gradually decreases with age.

It is very important to fly high, and don’t forget whether you are tired or not.

Middle-class people are increasingly anxious about their health, and the higher their income, the more anxious they are.

03. The front wave is not far from the beach. When will the back wave rush forward?

The development of children has become the primary anxiety of the educated middle class.

Part2

The demand of the flourishing middle class

Discover the circle life characteristics of contemporary middle class

When there is no suspense in the daily life of food and clothing, colorful world and poetic dwelling have become the answers for contemporary middle class to solve the world.

According to the characteristics of consumption distance, structure and crowd, Joy City Holdings broke through the division of middle-class life circle into "the first life circle" and "the second life circle", and found the important conclusion that middle-class people had a very high consumption share in the first life circle but low satisfaction, which inspired the industry with huge market potential hidden in the first life circle.

Complementary happiness-typical characteristics of circle life

The first life circle: mainly refers to returning to the origin of daily life and closely fitting the diverse and high-frequency life demands;

The second life circle: mainly refers to the integration into a wider wonderful world, the pursuit of fashion, and the display of personality.

Circle distance: the first life circle of the middle class is mostly near the residence, with high consumption frequency, while the second life circle is relatively far away, with low consumption frequency.

In terms of consumption quota, the offline wallet consumption share of middle class in the first life circle is as high as 76%, which shows the characteristics of high frequency and low unit price.

Consumption structure: in the first life circle, people spend more on daily necessities such as purchasing, and in the second life circle, they spend more on entertainment.

In terms of circle people, the first life circle mainly serves the small circle where middle-class people are alone, couples get along and family accompany, and the second life circle mainly serves the social circle where middle-class people get together with friends.

Yearning for life-the core appeal of circle life

01. The gap remains, when will the ideal shine into reality?

The middle class expects more and better commercial supply in the first life circle. At present, their satisfaction with the first life circle and willingness to recommend it are lower than those in the second life circle.

02. Life with fireworks is more interesting.

The middle class generally expects the first life circle to be more full of fireworks, providing richer catering formats, children’s formats and higher quality self-improvement formats.

03. When the lights are on, don’t let the charm go nowhere.

Women’s emotional demands are more inclined to social needs, and they hope that the first living area will be in a more prosperous commercial street.

04. Holding your hand, quiet years is the most beautiful romance.

The main consumption demands of married middle class in the first life circle are necessary consumption such as eating and purchasing daily necessities, while unmarried middle class spends more on leisure and pleasure.

05. Time does not "disturb" people, and each has his own happiness.

Young middle-class people spend more on socializing and self-improvement in the first life circle, while mature middle-class people pay more attention to traditional shopping and purchasing.

Part3

Portraits of middle-class people with different styles.

Five typical middle-class descriptions

Our six core indexes innovatively divide the broad masses of middle-class people into five types, and deeply interpret them one by one, providing inspiration for the refined operation of the industry’s customer base:

① Wealth index: the income and assets owned by the middle class.

② Consumption power index: the average monthly consumption amount of middle-class people.

③ Consumer Willingness Index: the proportion of monthly consumption of middle-class people in the monthly income.

④ Social index: Based on the voice frequency of self-media platform and the number of WeChat friends.

⑤ Happiness index: the satisfaction of middle-class people with their work and life.

⑥ Spring Breeze Index: The preference of middle-class people for quality, experience, family and exquisite life.

Hard core quality family

This is a group of middle-class customers with high income and high consumption. They are willing to spend their time on meaningful things, have clear goals and directions for their careers, invest more time in their work, and attach importance to their children’s education investment.

They belong to a new type of "three highs" crowd in society, with both income and consumption reaching the top, and serve as the "bearers" of the company.

They are full of interest in new things and value the service experience when they consume.

They have a strong sense of self-improvement and believe that continuous learning can become advanced players.

Carpe diem

This is a group of middle-class customers whose income is not high, but their quality of life is not degraded. They yearn for a rich life with a house and a car, pay attention to improving their market competitiveness, and shoulder heavy life pressure at the same time.

They advocate "if you drink today, you will get drunk today", but their income is low, but they are never soft on consumption.

They value wealth and power, and at the same time care about their social status.

It is rare for them to have a half-day leisure, and they tend to get pressure release and a moment’s relaxation when spending.

Life zhimeijia

This is a group of middle-class customers who put family first and pursue quality life. They have certain expectations for the realization of wealth and freedom, are positive, pay attention to self-improvement, and attach importance to the cultivation of families and children.

They care about their small families, put "God beast" first, and invest a lot of money for their children.

They are willing to pay for a good mood and look forward to a life full of rituals.

They will not blindly pursue luxury, and brand attitudes and values are the key to consumption decisions.

New social forces

These are a group of social "severe patients", who pursue freedom of wealth and time, have high enthusiasm for work, have clear goals for their future career, and do not set too high requirements for the next generation, but pay more attention to personal life.

They are a Party Queen who combines beauty and talent, mainly young women in love.

They are full of fighting spirit for their careers, and believe that their greatest enemy in life is themselves.

They have a strong desire to share, and the self-media created by "unintentional" may have been well run.

They advocate the supremacy of experience and are willing to pay for the exquisite service and the release of pressure.

Small fortunate doctrine

They are a group of middle-class customers who value small life and pursue stability and happiness. They are content and enjoy leisure. Although there is no clear goal for future career planning, it can evenly distribute the energy and time of family life and personal life.

They are highly satisfied with their personal life and work, and are content and comfortable with life.

Their living conditions are carefree, and they pursue the continuous stability of their lives, which is unique in the society where anxiety is rampant.

They often take "whether they can take beautiful photos" as the key judgment of consumption decision, and of course, they will also calculate the public response after sharing photos in advance.

They are willing to refer to outside opinions when making consumption choices, and they are also keen to try fashionable things.

Part4

The rising trend of middle-class consumption

As the backbone of the demand side with the most transformative kinetic energy, every subtle change in consumption habits of the middle class will deeply influence the trend of consumption upgrading. Joy City Holdings summed up the key consumption trends of the middle class and the main consumption characteristics under the influence of the epidemic, and predicted the direction of the tide in advance.

Middle-class key consumption trend

01. Reason is king, and strength is excellent to impress your heart.

Practical rationality has become the mainstream consumption concept of the middle class, and cost performance is as important as quality.

02. Exquisite simplicity can also live a sense of high class.

The middle class yearns for a refined and simple life.

03. Full of feelings, sometimes afraid of hitting the shirt.

Personality design and classic design are also loved by the middle class.

04. Protect the face value and always give the best side of life.

The consumption price of skin care products of the middle class has a strong consistency, but there are great differences in products such as clothes.

You have to be in good health to ride the wind and waves.

Physical examination and health care products consumption have become the most common self-investment consumption varieties of middle class.

06. Impulse is not hasty, and young people have no regrets.

After 90′ s, the middle class has less advanced consumption behavior, but nearly half of them have impulsive consumption behavior.

Consumption characteristics under the influence of epidemic situation

01. Only by making a far-reaching plan can we keep up with the crisis.

After the epidemic, the concept of middle-class consumption tends to be more open-source and thrifty, and save for a rainy day.

02. Reduce the burden on your wallet and increase your life.

After the epidemic, consumers will reduce the consumption of some non-necessities for a long time.

03. Carefully roll the iron, and all poisons will not invade.

Fitness consumption has become a craze, and physical fitness begins immediately.

04. Full of confidence, the light of domestic products will live up to expectations.

The middle class’s goodwill towards domestic products has increased rapidly.

Source: Joy City Holdings Author: Joy City Holdings

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Original title: "Report on the Consumption Trend of the New Middle Class (Full Edition)"

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　　CCTV News:Carry forward the Olympic spirit with sculpture art, tell the story of China well and enhance the friendship among countries. Let’s meet a sculptor who has been doing Olympic art design for more than 20 years. She is the first Huang Jian in the world to be awarded the title of "Olympic Art Ambassador" by the International Olympic Committee.

　　During the 2022 Winter Olympics and Paralympic Winter Games in Beijing, a 3.6-meter-high statue of the Olympic Goddess, wearing an olive branch crown and holding high the Olympic rings, attracted guests from all over the world to stop, enjoy and remember, including Samaranch Jr. and President Bach of the International Olympic Committee.

　　In Shougang Winter Olympic Park, more than 100 kilometers away from Yanqing, the statue of Olympic Goddess, which stands between steel blast furnaces, also welcomes athletes from all over the world. Its creator is sculptor Huang Jian.

　　Sculptor Huang Jian:My "Olympic Goddess" comes from the ancient Greek goddess of victory, which represents sports and victory. The base of this work is a lotus flower, which represents peace and beauty in China culture.

　　Speaking of it, the sculpture "Olympic Goddess" can appear in Yanqing Winter Olympic Village and Shougang Beijing Winter Olympic Organizing Committee, and there is still a legendary journey. Because as early as two years ago, Huang Jian created the Olympic Goddess in Beijing at the invitation of Mr. Bach, President of the International Olympic Committee, and made his debut in Lausanne, Switzerland.

　　Sculptor Huang Jian:This work was completed at the International Olympic Committee on January 17th, 2020 during the Winter Youth Olympic Games in Lausanne. At that time, President Bach personally presided over the inauguration ceremony. President Bach once praised the Olympic Goddess as a great symbol of the Olympic spirit and world peace, and hoped that the Olympic Goddess would fly from Lausanne, the modern Olympic capital, to the host city of every Olympic Games.

　　Huang Jian took "Olympic Goddess" as the core image of the series of Beijing Winter Olympics works, and created many groups of works. In "Dream in Concentric Circles" and "Together with the Future", she created "Chang ‘e Moon God" in a romantic way, joined hands with "Olympic Goddess" and danced with the sun and the moon, combining the traditional Chinese culture with the Olympic spirit.

　　Sculptor Huang Jian:Because we are the 24th Winter Olympics, and then the whole work is shaped like a group flower with 24 petals. We have 24 solar terms in China, and the Winter Olympics is held in our Spring Festival, which embodies the idea of better.

　　For the Beijing Winter Olympics, Huang Jian created a number of sculpture works, such as Olympic Flame, Winter Olympics Dream, Winter Olympics Song, Ten Thousand Years’ Covenant and Ode to Olympic Health.

　　Sculptor Huang Jian:As an artist, I actually made the Olympic Games (design) from July 13, 2001, the moment when Beijing successfully applied for the Olympic Games. From that moment on, I set such an ambition. So I have actually done 21 years of Olympic works, and there are 53 works so far.

　　He created 53 sculptures for six consecutive Olympic Games, and Huang Jian won the "Outstanding Contribution Award for Inheriting the Olympic Spirit" issued by the International Olympic Committee.

　　Cctv newsThe Shenzhen Social Insurance Fund Administration issued a statement saying that on May 8, after the social insurance information system in Shenzhen was switched to the centralized system in Guangdong Province, some netizens found that the personal account amount of enterprise employees’ pension insurance inquired through Guangdong public service channels such as "Guangdong saves trouble" was inconsistent with the personal account amount inquired through Shenzhen public service channels such as "I Shenzhen". The relevant information is as follows:

　　1. Endowment insurance for the insuredPersonal account realitygoldThe amount has not decreased, social securityPersonal rights and interests are not affected.;

　　2. The reason for the difference in the display amount is that the public service channels in Guangdong Province and Shenzhen City have different display rules on individual accounts of enterprise employees’ pension insurance. The contents of public service channels in Shenzhen are the individual contributions of endowment insurance and the principal transferred to individual accounts by unit contributions and the interest generated, while the contents of public service channels in Guangdong Province are only the individual contributions of endowment insurance.

　　3. The public service channel in Guangdong Province is adjusting and improving the above-mentioned information display rules in Shenzhen, which will be launched in the near future to ensure that the service experience of the insured will not decline;

　　4. At the initial stage of the system’s launch, we apologize for the poor query experience due to the excessive number of centralized logins in a short time. Please try your best to check the wrong peak.

With the pre-sale of Shangjie H5, the eyes of the industry and outside once again focused on this model with the most explosive potential in the second half of 2025. The data shows that the pre-sale exceeded 50,000 units in 18 hours!

Space, endurance, comfort, intelligence and safety are all full, and every place is long board. Combined with the pre-sale price of 169,800 yuan, this means that the arrival of Shangjie H5 not only meets the imagination of users, but also is expected to shake a larger circle, and the mainstream SUV market has ushered in a truly value-added "Almighty Car".

Before it’s too late, let’s make a full-dimensional analysis of this powerful new car!

Redefining user experience with "technology and experience equality"

Combing the explosion logic of HarmonyOS Zhixing in the past two years, there is a remarkable feature, which is to redefine the user experience of each market segment by relying on the technological advantages that Huawei people have no other. Shangjie H5 once again followed HarmonyOS Zhixing, a great weapon to break the situation.

Judging from the horizontal comparison in the mainstream SUV field, joint-venture fuel, independent new energy and new car-making forces have their own characteristics, but there is never a real "all-round option" for users. The pursuit of advanced intelligence can only be achieved in experience, while the pursuit of space requires the abandonment of intelligence, and even the pursuit of quality may not have high expectations for configuration.

Backed by Huawei and SAIC, Shangjie H5 has the ability to completely subvert this situation, allowing users to "have your cake and eat it". Intelligently, it is equipped with HUAWEI ADS 4 assisted driving system, adopts omni-directional stereo fusion sensing system and new WEWA technical architecture, and the assisted driving experience is as smooth as an old driver; Brand-new parking space-to-parking space navigation assisted P2P 2.0, full scene assisted driving, and one-click activation of direct parking spaces.

At the same time, Shangjie H5 comes standard with HarmonyOS cockpit, which has a smooth native car, and innovative interactions such as super desktop, large model and small art voice assistant, bringing convenient and pleasant audio-visual entertainment experience, and it can be said that it is almost the only intelligent interactive ecology of people and cars at the same level.

On this basis, Shangjie H5 particularly emphasizes large space and high comfort. With the support of 2840mm wheelbase, the rear leg and head space are more than 1 meter, creating the largest space at the same level, plus excellent chair design, moderate soft and hard sponge laying, delicate and soft leather materials, and 27/32 back angle adjustment of the rear seat, you can enjoy a relaxed sitting feeling and lie flat freely. Just as Shangjie brand advocates "Everyone is supreme", every passenger enjoys C-seat comfort, and even if the whole family travels, everyone can enjoy a good seat.

It is worth mentioning that, in terms of intelligence and space, Shangjie H5 not only provides a pure electric version with the longest battery life of 655km, which is economical and practical, but also provides an extended-range version with the longest battery life of 1360km, which can be switched between oil and electricity flexibly, fully meeting the car needs of different families.

Differentiated competition makes Shangjie H5 more explosive.

In fact, behind the "all-round war" started by Shangjie H5, it is the differentiated competition of multiple products. For example, everyone is advocating "intelligent driving for all", but many models that really fall below 200,000 are castrated versions, and even many functions are still "futures" that are out of reach on PPT. The HUAWEI ADS 4 of Shangjie H5 is a real experience without any discount.

Another example is the security level that mainstream users are concerned about. Shangjie H5 has both active and passive security performance. Passive safety adopts ultra-high strength body design, with high strength steel accounting for 84% in the "nine horizontal and five vertical" structure, and an omni-directional anti-collision system to ensure driving safety in the whole scene.

To sum up, versatility and differentiation are the secrets of HarmonyOS Zhixing’s continuous explosion, and are also the basis for Shangjie to reshape the mainstream market benchmark. As Yu Chengdong said, "Shangjie should bring unprecedented intelligence and security into the homes of thousands of people."

As the "last frontier" of HarmonyOS Zhixing, Shangjie is a key decisive battle for HarmonyOS Zhixing Ecology to face the mainstream market. In the face of this decisive battle, from technology, quality, experience to user reputation, all the experiences and advantages of HarmonyOS Zhixing Ecology are deeply empowering the landing of Shangjie H5. From this dimension, from the traditional brand to the new power camp, there is no doubt that they will face the pressure from Shangjie H5, and even be forced to rewrite the value standard. The appearance of Shangjie H5 may become a brand-new industry vane!

　　On May 22nd, the first "representative channel" interview activity of the Third Session of the 13th National People’s Congress was held, and some NPC deputies were interviewed by the media through online video.

　　CCTV reporter: Roger stands for hello. We know that decisive results can be achieved in defending the COVID-19 epidemic in Hubei Province. It should be said that we can’t do without the vast number of medical workers like you who have been fighting in the front line of epidemic prevention and control. First of all, we would like to express our respect to you. Please share your impressive rescue experience and anti-epidemic feeling during this period, especially in Hubei.

　　Roger, deputy to the National People’s Congress, secretary of the Party Committee and president of taihe hospital, Hubei Province: As you all know, this time Hubei is the decisive place to fight against the epidemic. My colleagues, more than 500,000 medical staff in Hubei and 43,000 medical teams from all over the country are fighting together in the front line of fighting against the epidemic. As we all know, COVID-19 is very dangerous and difficult to treat, especially for the elderly patients with basic diseases in the past.

　　Roger: In our rescue work, there was such a case that we couldn’t forget. That is an 87-year-old elderly patient diagnosed as COVID-19, who has many basic diseases such as hypertension, diabetes and chronic obstructive pulmonary disease. When he was admitted to the hospital, he had trouble breathing, and his breathing was severe. He himself thought that he was running out of luck. After admission, we equipped him with a special treatment class of nine people, including a chief physician, a resident, a Chinese medicine doctor, four nurses, a nutritionist and a psychological counselor. Everyone tried their best to treat him. During the 47-day hospitalization, the old man’s illness was repeated many times, and every time we tried our best to turn him around. On March 22nd, the old man was discharged from hospital. He excitedly took our hands and said, Thank you for saving my life.

　　Roger: In Hubei, we have successfully treated more than 3,600 elderly patients with COVID-19 over 80 years old, including 7 elderly people over 100 years old. We protect every life wholeheartedly.

　　Roger: There are indeed many feelings in the rescue work. One of them is to sit up and take notice of the post-90s generation. It is the seven "gourd babies" in the respiratory department of our hospital that make me change this way. They are seven "post-90s" male nurses. They are smart and skilled in nursing technology. In this anti-epidemic, they volunteered to fight together and went to the front line together. In the isolation ward, they not only dispensed medicines and injections, but also ventilated the critically ill patients in bed and prone position. In addition, they also undertake additional work such as clearing and transporting garbage. According to the regulations, people who work in isolation wards should take turns to rest once every four hours, while they work continuously for more than seven hours at a time. After each time they come out, all the clothes under the protective clothing are soaked. After 14 days of intensive fighting in the isolation ward, they only rested for 5 days and asked to return to the front again. In the past, I always thought that the "post-90 s" were children who didn’t grow up. This time, at the critical moment, they proved that they were a responsible generation, they were the surging "post-waves" and they were the future and hope of the country.

　　Roger: In addition, there is another deep feeling, that is, people are United and Mount Tai moves. With the support of the people of the whole country, the Hubei Defence War has achieved decisive results after three months of hard work. Hubei people will never forget the truckloads of vegetables and fruits shipped from all parts of the motherland in those days; The 61 million people in Jingchu will never forget every mask and protective clothing sent from all over the world in our most difficult time. We will never forget that the 43,000 medical team members who rushed to help Hubei, you worked hard for us, thank you, and thank everyone who helped Hubei.

　　Roger: Here, journalists and friends are welcome to take a look at Hubei, and see the vitality and aura that are recovering under the prevention and control of normalized epidemic. Through you, we also invite those who have helped us, supported us and cared about us to come to Hubei for a look and see Hubei, which is recovering aura and beauty.

　　(according to the webcast text)