New Consumer Weekly ｜ Pinduoduo’s closing market value exceeds Ali; Good shops will cut prices on a large scale; Temu plans to advertise the Super Bowl again.
[Pinduoduo: The closing market value exceeds Ali, ranking first in the US-China stock market value]
On December 1, as of the close of US stocks, Pinduoduo’s closing market value surpassed Alibaba, becoming the first stock in the US-China stock market. Pinduoduo closed up 4.03% to US$ 147.44 with a market value of US$ 195.9 billion. Alibaba rose slightly by 0.25% to $74.86, with a market value of $190.7 billion. (Source: Interface News)
[Aauto Quicker E-commerce: Hold the Double 12 Investment Promotion Conference, and will invest 100 million-level traffic subsidies during the big promotion period]
On November 30th, Aauto Quicker E-commerce held the Double 12 Investment Promotion Conference, which released information on the rhythm of big promotion activities, supporting policies, marketing methods and so on to platform merchants and talents. Aauto Quicker Double 12 Merchants Registration has been officially launched today, and the official promotion period is from December 7 to December 12. Merchants and talents can complete the registration through the "Great Promotion Game Center" of the Aauto Quicker Store Merchant APP. In this year’s Double 12, Aauto Quicker e-commerce will invest billions of flow subsidies and a number of support policies to help Shangda achieve "dual-domain growth" in the content field and shelf field. (Source: Electric Business Daily)
[Temu: Plan to advertise the Super Bowl again]
On November 30th, Temu plans to put another 30-second advertisement in the American Super Bowl on February 11th, 2024, which will be the second consecutive year that Temu has appeared in the American Super Bowl. In February this year, Temu quickly became popular in the United States with the slogan of "shopping like a millionaire" in the Super Bowl, which ushered in a surge in traffic and orders. In the following time, Temu continued to advertise on major social platforms in the United States, which once pushed up the advertising prices of major platforms. (Source: Electric Business Daily)
[Amazon: During the "Black Five Networks One" period, consumers around the world bought more than 1 billion items]
On November 29 th, Amazon said that during the shopping activities from "Black Friday" to "Cyber Monday" (November 17-November 27), global consumers bought more than 1 billion items on Amazon; Consumers have bought more than 500 million items from third-party sellers in American stations, most of which are from small and medium-sized enterprises. In addition, Amazon also said that as of December 24, new offers will be launched every day. (Source: Electric Business Daily)
[Meituan: Revenue in the third quarter was 76.47 billion yuan, and net profit increased by 195.3% year-on-year]
On November 28th, Meituan released its financial report for the third quarter of 2023. The financial report shows that Meituan achieved revenue of 76.47 billion yuan in this quarter, up 22.1% year-on-year, with an estimated revenue of 76.01 billion yuan. In the third quarter, the core local business income was 57.69 billion yuan, and the new business income was 18.78 billion yuan; The net profit in the third quarter was 3.59 billion yuan, up 195.3% year-on-year, and it is estimated to be 2.92 billion yuan. Adjusted EBITDA and adjusted net profit in this quarter increased by 28.9% and 62.4% to RMB 6.2 billion and RMB 5.7 billion respectively. (Source: Electric Business Daily)
[Good shops: the largest price reduction will be implemented in 17 years, with the highest drop of 45%]
On November 29th, Liangpin Store issued an open letter to all employees, saying that it would start a new round of reform and return to the image of Liangpin Store next door. According to the good shop, the business side will implement the largest price reduction in 17 years, with an average price reduction of 22% for 300 products, with the highest drop of 45%, mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate. (Source: Red Star News)
[Malaysia: China tourists will be exempted from visas, and the number of air ticket searches on flying pigs will increase by more than three times]
On November 27th, Malaysia announced that it would implement visa-free entry measures for tourists from China and other countries for 30 days from December 1st. On the day of the announcement, the popularity of air ticket search in Qian ‘ang Malaysia on the flying pig platform increased by more than three times compared with last week.
In the past "Flying Pig double 11 Promotion", Malaysia has become one of the top five popular outbound destinations. (Source: Yibang Power)
[Institution: US "Black Friday" online shopping expenditure reached 9.8 billion US dollars]
Adobe Analytics, a data provider, reported that Black Friday shoppers spent a record $9.8 billion on online shopping in the United States. The demand for electronic products, smart watches, televisions and audio equipment boosted online sales by 7.5% year-on-year. Consumers have expanded their budgets by buying first and paying later, with an increase of 72% compared with the week before Thanksgiving. (Source: Interface News)
[Report: Amadeus 2024 Travel Trend Release]
Recently, based on the latest data, industry-leading insights and expert analysis results, Amadeus announced the annual travel trend and decoded the expectations of global travelers for the coming year. According to the report, business class fare splitting, increasingly mature artificial intelligence, online celebrity bloggers becoming travel agents, and music performance-driven tourism are gradually forming four major tourism development trends. (Source: Global Travel News)
[Tik Tok: Announcement on the review of short plays and small programs, which will take effect on December 13th]
On November 28th, Tik Tok Open Platform released a short play applet review announcement. Tik Tok said that in order to further improve the content quality of short drama applets and ensure the compliant operation of short drama applets, the platform will impose operational restrictions on short dramas that are not put into storage and whose audit results are "unplayable". In terms of content broadcast control, short plays that have not been put into storage and whose audit results are "unplayable" will be restricted in Tik Tok applet, and the standard will take effect on December 13th, 2023 with reference to the General Rules for Content Audit of Network Audiovisual Programs. (Source: Interface News)
[Video number: release the brand incentive policy for live broadcast]
On November 29 th, the video number released the incentive policy for live broadcast brands today, which is valid from November 29, 2023 to December 28, 2023. There are four main support policies, namely, cold start support policy, growth support policy, brand benchmarking case support and flow incentive policy. (Source: Electric Business Daily)
[VERDY, a joint fashion designer of McDonald’s China, held the "BFF Friendship Mai Sui" art exhibition]
On November 22nd, McDonald’s China announced that VERDY, a joint international fashion designer, was inspired BFF」(Best Friends Forever "to launch a joint venture in mainland China.
In addition to co-branding products with neighboring stores, McDonald’s China has also held "BFF Friendship Year of Wheat" trend cultural art exhibitions in Beijing, Shanghai, Guangzhou/Foshan and Shenzhen since November 25th. (Source: Brand Planet brandstar)
Image source: brand
[Kudi Coffee will launch its tea brand "Tea Cat"]
Recently, Kudi Coffee announced the launch of its tea brand "Tea Cat", which has launched its first test store in Ningde City, Fujian Province and will be officially listed in January 2024.
According to reports, Tea Cat will focus on the category of healthy milk tea, focusing on fresh milk tea with original leaves, covering pure tea, fresh fruit tea and other products, and the whole product is 8.8 yuan.
At present, there are nearly 6,500 Kudi Coffee stores in the world. As the second category, Tea Cat will give full play to the advantages of Kudi Coffee in scale and systematization, and adopt a joint venture model of sharing risks in expansion. (Source: Brand Sonar)
Image source: brand
[Trend sports brand "FILA FUSION" cooperated with TEAM WANG design to hold "DONG" immersive concept show]
On November 28th, the "DONG" immersive concept show jointly organized by FILA FUSION and TEAM WANG design officially kicked off in Shanghai.
The name "DONG" of this concept show means "Dong" and "Dong", hoping to convey the belief power of Movement from the East by re-deconstructing Chinese characters.
The co-branded clothing of the same name will be released this time. This series is inspired by Parkour, which combines fashion perspective, sports style and oriental culture, and mainly promotes the minimalist design style without gender boundaries and multi-scenes. (Source: Brand Planet brandstar)
[Xicha launches tea coffee sub-brand "Magpie Coffee"]
Recently, the first store of tea and coffee brand "Magpie Coffee" opened in Shenzhen. According to Tianyancha information, the brand is a sub-brand of Xicha. Dancong tea coffee in Chaoshan is the main coffee base, and there are four classic China tea bases, namely, Chaoshan Wumi Dan Cong, Tongtianxiang Dan Cong, Jasmine and Nuoxiang Pu ‘er, with customized fine coffee beans, three-part tea and seven-part coffee, thus realizing "making western coffee in China". (Source: Win Business Network)
Image source: brand
[Xicha and Jingdezhen China ceramics museum launched the first "tea latte"]
On November 28th, Xicha officially announced the joint name of Jingdezhen China ceramics museum, and simultaneously launched a new product: Foxi Tea Latte.
According to reports, the new product pays tribute to Ceng Longsheng’s masterpiece "The Statue of Eighteen Arhats with Color under Glaze". There are three kinds of beverage packages, which are printed with Lohan for meditation, Lohan for crouching tiger and Lohan for joy respectively. (source: FoodTalks)
Image source: brand
[DENTREE, a sustainable theme bar, initiates a workshop on good things transformation]
Recently, DENTREE, a sustainable theme bar owned by Remy Martin Cointreau Group, joined hands with HowBottle, the first sustainable environmental protection co-benefit enterprise in China, to create a workshop of "Good Stories for Good Wine" in Shanghai, so as to establish emotional connection and resonance between people and things and call on more and more people to explore the possibility of "making the best use of things".
During the activity, DENTREE encouraged the public to collect canvas bags and discarded bottle corks that are rarely used in life, and invited consumers and environmentalists to share their environmental protection stories of "making the best use of everything", showing the other side of environmental protection from a brand-new and diverse perspective-the interpretation of integrating sustainable development into daily life, such as bartering, second-hand trading and plastic reduction in life. The unused old things in this workshop will also be properly handed over to professional recycling institutions, and will enter the new recycling system through environmental regeneration, process reengineering and green degradation. (Source: GreenLens)
Image source: brand
[zipper manufacturing giant YKK launches zipper compatible with recycling]
Recently, YKK, a giant zipper manufacturer, has introduced a new type of DynaPel™ waterproof zipper, which uses EMPEL® technology instead of standard PU film to realize its waterproofness, aiming at compatibility with clothing recycling system and reducing obstacles from textile to textile recycling.
EMPEL® technology adopts advanced green chemical composition without PFAS and special manufacturing process, so that the chemical composition can penetrate into yarn and wrap it in waterproof layer through molecular crosslinking. Molecules cross-link to form a very durable layer with high wear resistance. (Source: GreenLens)
Image source: brand
[Louis Vuitton cooperates with SF Express to start full-link low-carbon logistics]
In November 2023, the French luxury brand Louis Vuitton and SF Group signed a letter of intent for the green and low-carbon strategic service agreement of "Carbon Footprint System and Carbon Footprint Management of Full Link Logistics", and planned to carry out three climate innovations:
Specifically, it includes customizing the carbon footprint platform to cover the whole logistics to track the overall climate performance and low-emission project management; Carry out the footprint analysis of the whole logistics scene, from potential field evaluation to scheme combination design, and accelerate the development progress of green projects; Synchronize the accurate carbon information in the supply chain service scenario between the brand and the logistics, optimize the logistics transportation mode of the upstream and downstream of the brand, and support its supply chain greenhouse gas emission reduction.
In addition, Louis Vuitton also promotes industry transformation by increasing the use of sustainable aviation fuel. In terms of local road transportation, partners are encouraged to use electric or natural gas vehicles. (Source: The Paper)
[Starbucks opens its first green store in Taiwan Province]
Recently, Starbucks officially opened its first "green store" in Taiwan Province. The new store meets the 25 standard indexes of Starbucks’ "Green Store" certification system, and it is also the first store in Taiwan, China market equipped with electric vehicles and charging piles. It also introduces graphics tablet signs to achieve environmental protection goals such as reducing carbon emissions, recycling water resources and energy-saving appliances. (Source: worldcoffeeportal)