Mistaken the Year of the Ox as the Year of the Horse？ Ford China responded： accept criticism and suggestions with an open mind.
On the 28th, a poster released by @ Ford China showed: 2021 China.
Year of the horse. As we all know, 2021 is the year of ugliness in the lunar calendar and the year of the ox. Most netizens think that this is an advertising "rollover" incident. Some netizens said that in ancient times, Zhao Gao referred to a deer as a horse, but today, there are Ford horses and cattle.
After a hot search on related topics, @ Ford China responded: Ford Pioneer pure electric SUV MUSTANG MACH-E was made in China for the first year, referred to as China Year of the Horse.
In fact, even advertising should be measured. On the occasion that China is about to step into the Year of the Ox in China, Ford China suddenly called "2021 China".
Year of the Horse "?What do you mean by" horse "?
In response to this matter, Ford China wrote in his official Weibo on February 1, saying: "The original expression of Mustang Mach-E’s domestic tweets was not rigorous and the words were not precise, which caused misunderstanding and trouble in the process of communication. We accept criticism and suggestions with an open mind, and we sincerely thank you for your concern, supervision and correction. "
Extended reading
The Zodiac, also known as the Zodiac, is the twelve animals in China that match the twelve earthly branches according to their birth years, including rats, cows, tigers, rabbits, dragons, snakes, horses, sheep, monkeys, chickens, dogs and pigs.
The origin of the zodiac is related to animal worship. According to the Qin bamboo slips unearthed in Yunmeng Shuihudi, Hubei Province and Fangmatan, Tianshui, Gansu Province, a relatively complete zodiac system existed in the pre-Qin period. The earliest handed down document that records the same Chinese zodiac as modern times is Lun Heng written by Wang Chong in the Eastern Han Dynasty.
The zodiac is the visual representation of the twelve earthly branches, namely Zi (mouse), Ugly (ox), Yin (tiger), Mao (rabbit), Chen (dragon), Si (snake), Wu (horse), Wei (sheep), Shen (monkey), You (chicken) and Xu (chicken). In modern times, more people regard the zodiac as the mascot of the Spring Festival and become a symbol of entertainment and cultural activities.
As a long-standing symbol of folk culture, the Zodiac has left a large number of poems, Spring Festival couplets, paintings, calligraphy and paintings and folk arts and crafts depicting the image and symbolic significance of the Zodiac. Apart from China, many countries in the world issue stamps of the zodiac during the Spring Festival to express their wishes for the New Year in China.
(Original title: Does Ford’s car advertisement mistake the Year of the Ox for the Year of the Horse? Ford China: Accept criticism with an open mind)
Source: North Night New Vision Integrated Interface News, Baidu Encyclopedia, Ford China Weibo.
Process editor: tf020
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