1905 movie network news Feng Xiaoning, the famous director, directed China’s first big movie about Meng Chong’s adventures starring real animals, which is scheduled to land in the national cinema on April 30th, in order to warm up the upcoming May 1st.
This film tells the story that Mengwa "Mabao" and a group of cute pets teamed up to rescue a ship full of highly toxic drugs and out of control without anyone noticing and helping, so as to protect mankind from extinction. In the newly exposed trailer of "Pets on the Move", human beings are unaware of the sudden catastrophe. A group of cute pets quickly form a rescue team to fight the bandits and save human beings from danger. In the trailer, these cute pets speak easily and communicate with people, and they have all kinds of magical skills, showing a very different side from the daily cute appearance.
Meng Chong Meng Wa joined hands to attack for love, and the funny scene was amazing.
The 30-second trailer previously exposed in the movie Animal Attack is still unsatisfactory. This time, the 60-second version of "Pets and Pets" on the line predicted that the ship loaded with highly toxic drugs was hijacked by bandits and caused a shocking crisis. The human world outside the ferry was unaware of this sudden disaster. At this moment, a group of cute cute pets knew everything. Captain Bruce of Lingti, Captain Parrot and Dr. Cat went online one after another to plan an amazing rescue together with Mama Bao of Mengwa.
In the 60-second notice, the crisis is coming, and the captain of Lingti, Bruce, controls the overall situation and organizes the third-line animals of land, sea and air to rush to the ship to carry out rescue operations; Dr. Cat, a behind-the-scenes think tank, calmly gave the suggestion of "opening the submarine valve" at the critical moment by remote control of the computer and always following up the situation on the ship. "Funny" acted as the parrot captain to actively start the possible rescue equipment on board and assist Meng Chong’s teammates to complete the rescue; The "Ocean Army" composed of turtles, dolphins and whales rushed to the scene, left the disaster site with gliding wings flexibly and orderly, and cooperated with Meng Chong agents to complete the final rescue.
In this edition of the preview, the audience saw Meng Chong become the main rescue force of a catastrophe for the first time. In order to save the endangered world and human beings, amphibious animals rushed to the "front line", and together with Meng Wa Ma Bao, they avoided a disaster of the century. This time, the animals "attacked for love", and the true affection between people and animals in the film also touched the hearts of the audience.
Create a super-textured and cute movie, and become a masterpiece for the whole family to watch movies.
It is not difficult to see from the short 60-second preview that the film Animal Attack spared no effort to create a sense of texture, from the pursuit in stormy waves to the poetry of sky gliding, excitement and joy, suspense and fun came one after another in the movie-watching experience, and the film was full of positive energy and warm pet feelings, which was a rare movie-watching masterpiece for the whole family.
Different from previous disaster relief movies, Animal Attack, from the perspective of cute pets, turns pets into heroes in Hollywood. Whether it’s the courage when the disaster comes or the well-trained rescue, cute pets and even animals jump out of the screen from the enlightenment they bring. Textured pictures combined with thrilling and interesting plots have opened up new ideas for domestic cute movies.
Of course, Animal Attack is an excellent viewing film for children, and at the same time, it is also a masterpiece that allows the whole family, old and young, to find fun and topics. As a cute pet movie that is worth looking forward to in May 1st, Animal Attack covers almost all the factors that are deeply touched from the age of 8 to 80, among which the plot of the cooperative rescue between Meng Chong and Meng Wa not only touched the children, but also touched the parents. The plot of all the cute pets quickly gathering into a super rescue team makes the shovel officials feel that the cute pets who get along with each other day and night have such a domineering side and can’t help but want to be "protected by them."
The movie Animal Attack, which premiered nationwide on April 30th, is a masterpiece launched by director Feng Xiaoning in the past 29 years. It embeds the emotions of animals and people in the thrilling adventure and rescue plot, and the tense rhythm is matched with the interesting performance between cute pets, which is the first choice for family viewing in May 1st.
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First of all, let me introduce myself to you briefly. My name is Li Peicai, and I am the co-founder of Shanghai Digyi. I graduated from Fudan University with a bachelor’s degree, then studied for a master’s degree in Chinese Academy of Sciences. After graduation, I worked as a civil servant for exit inspection and quarantine for six years. After October 2013, I first got to know and contacted digital currency. At that time, together with my college classmates and our only partner, I started with four mining machines. After almost five or six years, at present, Digyi Company has more than 30,000 self-sustaining bitcoin mining machines, more than 60,000 Wright mining machines and 150,000 entrusted mining machines.
I think part of the reason why we can achieve this result is that we have made some correct judgments and investments, but on the other hand, it is mainly due to the fact that the market scale of the whole digital currency or the whole blockchain has increased many times, which is more important than our efforts.
What is a blockchain?
Many people know the blockchain, in fact, it originated from Bitcoin. In 2008, Satoshi Nakamoto published a famous paper: Bitcoin, a peer-to-peer electronic cash system. In the paper, he introduced the blockchain for the first time. Simply put, blockchain is a technology used to realize point-to-point value transmission, and it is a distributed ledger technology.
Literally, it is also very vivid. Blockchain is actually a chain of many blocks. What is a block? Block is a very important concept in the whole digital currency system.
In fact, you can understand it as a page of the ledger. As we all know, a single transaction is an integral unit of the account book foundation, and many transactions together form a block. In the Bitcoin or digital currency system, all the blocks will eventually form a chain. And these chains are interrelated, and the block head of the next block is calculated from the block tail of the previous block.
What benefits will this bring? The entire blockchain chain cannot be tampered with. Once a transaction is added to a block, and then another block is linked, the transaction cannot be tampered with. If anything in the transaction is changed, the end of the second block calculated by this transaction will not match. It is no longer consistent with the previous block, and at this time, the entire blockchain is no longer effective.
If you want to change the previous transaction, you have to change all the subsequent transactions. Once there are five or six blocks, it will become very difficult to change. In fact, he used a technology to ensure the whole block, and he could only move forward in one direction. Once confirmed, he could not be tampered with, realizing such a feature.
Since I’m not actually a technology major, I don’t want to explain the blockchain to you too much technically. I’d rather tell you what kind of power I have seen in the seemingly simple blockchain technology, which has driven the digital currency market based on blockchain to grow to trillions in ten years.
In fact, blockchain is not a single technology, it is a combination of many technologies, including distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and so on. But this is not the most important aspect. It is far from enough for you to understand the blockchain technically. It also has strong sociological and economic attributes.
If you want to fully understand the blockchain, you must master a lot of knowledge of sociology, economics and game theory, so that you can truly understand the blockchain technology.
For example, if you want to understand what money is, I dare not say that I know enough now, but at least I don’t think I will think that money is not money as before. What is there to understand about money? I won’t think so again.
Why is the concept of blockchain very difficult to understand?
If you want to fully understand the blockchain and the connotation and potential of digital currency derived from it, you need to deeply understand the five, ten or more related concepts behind it, and you need to make logical reasoning based on these concepts.
Suppose there are five related concepts to understand, and the probability of understanding and agreeing with each concept immediately is 25%, then the probability of really understanding them immediately is very, very low, less than one thousandth. At the beginning, it is impossible for most people to understand and agree with the concept of blockchain from the statistical probability.
This has also caused a phenomenon. Many people have very different views on the blockchain. Some people see digital currency as a scam, a pyramid scheme or a bubble, and it is worthless. There is also another part that sees digital currency as the opposite. He is a value network, an irreversible development, a major innovation in the whole human organizational structure and a major change in the currency issuance mechanism.
Which is right, I prefer my second one.
The value of blockchain
The blockchain value I saw, I understand mainly from the following four levels.
First, the blockchain allows value to truly circulate freely at low cost; The second is that digital currency created based on blockchain technology is the wealth that truly belongs to individuals; The third is that this computer-based algorithm and programming currency system can create more and richer trading scenarios, and it is a truly programmable currency; The fourth is that it will make a social organization form such as self-organization structure more valuable and more vital.
Let’s talk about the first point first, why do you say that blockchain really allows value to flow freely at low cost? You can see that the screenshot in the ppt above is a very common bitcoin transaction. At this stage, a transaction has two inputs and eight outputs, which means that you can transfer the value of this transaction to hundreds of people at the same time, and the handling fee is only as low as one ten thousandth of bitcoin, and it is not restricted by any country, region or institution. Therefore, I said that the blockchain has evolved the Internet from the information Internet to the value Internet.
Why do you say that? We all know that the emergence of the Internet has made the transmission of information between any two individuals in the world unimpeded. No matter where you are, as long as you have access to the Internet, you can receive information at near zero cost. Or you can send information to anyone in the world who has access to the internet, and there is almost no cost.
However, there was no way to transmit the value so efficiently before the appearance of blockchain digital currency, but the appearance of blockchain made it possible.
The second meaning is that it creates real personal wealth. Why is it really personal wealth? Because it has three characteristics, the first characteristic is that its scarcity is based on algorithm and consensus; The second characteristic is that its security and privacy are based on the public and private key system. Digital currency For an individual, you have absolute control and absolute freedom.
Then why is its scarcity based on algorithms and consensus? Take Bitcoin as an example. It has so many degrees. It is a mathematical algorithm and is written in its program. No one can tamper with it.
In other words, if you want to change, you have to make half the people in the whole network agree with this change, but it is very difficult, because if you change its total amount, it is equivalent to diluting all the chains, then I believe this thing is very, very difficult to achieve.
Its privacy is based on the public and private key system, which provides it with very good privacy. You can create your own public key, that is, bitcoin address, while completely exposing your identity information. By keeping the public key anonymous, the public can only see that someone sent a certain amount of money to others, but there is no way to link the transaction to the people behind it.
This one shows how you can get your own address. It’s a very simple two-step process. The first step is to download a bitcoin wallet from a public website. The second step is to get your wallet and generate your own private key.
You can even do it when the network is disconnected, and you can receive your own private key without surfing the Internet. This private key absolutely keeps your privacy for others, and you can generate it without surfing the Internet at all.
In other words, no one can know your private key except yourself if you don’t want to reveal it. Therefore, it has caused privacy. Blockchain, a technology, uses this characteristic of public and private keys to create wealth that truly belongs to individuals.
You have absolute control over wealth. There is no centralized organization. All complete nodes keep all historical accounts. There is no review of the income and expenditure of Bitcoin. No one or organization can stop sending and receiving, freezing and confiscating Bitcoin.
As long as you use this bitcoin private key, you have absolute control over the bitcoin in the public key. It can be said that others can’t get your assets through fraud or coercion.
The third source of blockchain value is the currency created by computer technology, so it is naturally closely integrated with programming, which is what we usually call the concept of smart contract.
Intelligent contract refers to a contract that can be automatically executed on a computer system when certain conditions are met. Bitcoin network and Ethereum network provide an open interface for intelligent contract programming, which can realize decentralized, tamper-proof and reliable chain contracts.
Such a system enables both parties to sign a contract to complete the transaction without trusting each other, as long as they believe in the blockchain system. For example, the mining reward of Bitcoin is a simple and effective smart contract.
If you want to dig bitcoin, you don’t need to ask anyone’s permission, you just have to follow the instructions of the system. Then, as long as you can mine according to the bitcoin system and calculate such a value, you can get the reward of bitcoin. You don’t need to submit this award to any organization for review. You can trust the system. You don’t have to trust anyone.
The fourth value of the blockchain I see comes from its self-organizing structure. Everyone has heard a saying that artificial intelligence and AI can help improve productivity, and blockchain may change loose relationships. In fact, I think it is more because it makes the social organization form such as self-organization structure more vital.
Then, the so-called self-organization structure is the third economic governance force outside the market and the government, and the blockchain can better play the governance efficiency of self-organization in economic activities.
For example, the community of Bitcoin is the greatest experiment of self-organized distributed commerce. All its property rights are open source, all its organizations are non-profit, with no shareholders, no board of directors, no management, and nothing. It is a "eight-nothing" company, but it has been running for nearly ten years, and transactions and remittances are happening every second, but it has never had bad debts.
Moreover, the blockchain can return the value brought by the self-organizing structure to the participants to the greatest extent. For example, the better the bitcoin payment network becomes, all bitcoin holders enjoy the value brought by the growth of bitcoin network. But in the past, many network values were taken away by the company that invented and controlled it.
For example, WeChat, we know that WeChat is a very valuable network, but each of us, as a participant in WeChat network, actually didn’t get much value, and the value of the whole network was taken away by Tencent.
How should individual investors participate?
Next, let’s discuss the next topic, how individual investors should participate. I will talk about it in two levels. The first is why individual investors must also understand and participate in the blockchain. The second is if I want to participate, what kind of participation is better.
Why should individual investors participate? Because whether you participate or not, you are in the tide.
At present, we are experiencing a great shift in the form of wealth presentation. If you don’t participate, you are equivalent to shorting in Man Cang, and you are equivalent to standing on the other side of the trend. Why do you say that? On the one hand, I think that the progress of artificial intelligence and intelligent manufacturing will make the prices of your daily necessities and even some industrial products lower and lower.
Summer movies in 2023 continue to bring surprises.
First, the suspense crime type movie "Disappeared She" led the box office all the way, exceeding 3.5 billion. Then, the word-of-mouth of "In the octagonal cage" and "Chang ‘an Three Wan Li" continued to ferment, ranking among the top three in the summer box office list. "Feng Shen" has been grinding a sword for ten years and has high hopes.
In August, at the end of the summer file, the market ushered in a dark horse movie. "Put all your eggs in one basket" was officially released for five days, and the box office reached 1.292 billion yuan. The box office forecast of Lighthouse Professional Edition shows that the final box office of "Put All Your Eggs" is expected to surpass "Disappeared She" to reach 4 billion yuan.
If "Put all your eggs in one basket" finally reaches 4 billion yuan, the summer box office in 2023 will break the box office record in 2019 before the epidemic. According to the data of Lighthouse Professional Edition, as of press time, the total domestic box office of summer file in 2023 exceeded 15.774 billion yuan. In the summer box office over the years, the summer box office in 2019 was the highest, reaching 17.778 billion yuan. The summer box office in 2018 was 17.377 billion yuan, and the summer box office in 2017 was 16.357 billion yuan.
Summer movie is one of the most important movie markets in the whole year. In 2022, the annual movie box office was 30.067 billion. If the summer movie box office can reach 18.5 billion this year, it means that it has contributed half of the annual box office. In the past, many explosive movies came from summer files, such as Wolf Warriors 2 in Ne Zha and Dying to Survive.
The explosive summer file has injected a shot in the arm into the whole movie market. A number of filmmakers told Tech Planet that the film market is gradually picking up and film investment is expected to bottom out next year.
Summer movies are a hit.
This year’s summer movie killing is extremely tragic.
Many high-quality movies compete for the summer box office champion. After the release of "Disappeared She" produced by Chen Sicheng, the box office went down many times, leading all the way, winning the summer box office champion temporarily with 3.5 billion box office, and "Put All Your Eggs" came from behind, breaking the box office record on the opening day of summer drama films in the past five years with a dark horse gesture, and threatening to hit the box office champion position.
With its epic blockbuster and sincere "giant system", "Feng Shen Part I" has been praised by many people in the industry as "the highest industrial benchmark of China films". With a high score of 8.3 douban and a box office of 1.693 billion yuan, "Three Wan Li in Chang ‘an" became the second place in the history of domestic animation box office, which not only set a new box office record for the company’s light-chasing animation behind the film, but also broadened a new boundary for China animation films.
This is a summer file with a higher discussion than the Spring Festival movie, and domestic movies firmly occupy the top three at the box office. In the past, overseas blockbusters were regarded as the guarantee of summer box office, and there were overseas blockbusters in the top three films. Spider-Man: Heroic Expedition and Transformers 5: The Last Knight all occupied a place in the top three box office before the epidemic.
This year, the top three summer movies are all made in China, namely, Disappeared She, In an Octagonal Cage, Feng Shen Part I.. The box office of overseas movies was slightly depressed. Mission Impossible 7 was released for 30 days, and the box office was only 343 million yuan. Transformers was released for 65 days, with a box office of 654 million yuan.
The popularity and popularity of movies attract many people to enter the cinema. Many viewers told Tech Planet that the first movie they went to the cinema this year was either "Three Wan Li in Chang ‘an", "Goddess of God Part I" or "Put all your eggs in one basket". Even if I didn’t go to the cinema to watch movies, most of them brushed the movie announcement clips on the video platform.
Market demand is picking up. According to the data of Cat’s Eye Professional Edition, the total number of people watching "She Disappeared" is as high as 84.692 million. During the two days from August 5th to August 6th, driven by films such as "Put All Your Eggs", "Feng Shen Part I" and "Megalodon 2: The Abyss", the box office was 503 million yuan and 516 million yuan respectively, and more than 12 million tickets were issued every day, setting a single-day record for the summer file since 2020.
The rising popularity of movies has doubled the confidence of many people in the industry. Film critic Jun Wei told Tech Planet that this year’s summer movies are really rare. Except for the comedy "The Super Family", all the other movies are excellent. "The Super Family" was once ranked first in the summer file to see the index.
In his view, the biggest surprise of this year’s summer movie is "The First Part of Gods", which has opened up the genre of China movies, the genre of local mythical blockbusters, and reached the highest industrial benchmark that China’s film industry can reach at present. "It has a great impact on the industrial value and future of China films, and this surprise may be even greater. We have to wait for time. When the latter two films are released, a whole trilogy of deities can take China films as far as possible."
Producer Xu Pengpeng told Tech Planet that this year’s summer movie Chang ‘an Three Wan Li made her feel very surprised. She believes that Chang ‘an Three Wan Li has achieved good results in both commercial and social benefits. There are many commercial elements in a movie, but the "positive energy" element is usually not defined as a kind of commercial element. However, Three Wan Li in Chang ‘an tells a touching story through the "positive energy" element, and has achieved super high commercial returns.
Some people are happy, others are sad.
The high demand for watching movies has made the producers and producers behind some movies earn a lot of money.
The biggest winner at the moment is naturally the current box office champion "Disappeared She". Although "Disappeared She" has a lot of market controversy, its box office success is also undeniable.
The producers or co-producers behind "Disappeared She", including 16 companies including Beijing Yitong Legend Film and Television Culture Co., Ltd. and Shanghai Taobao Film, will participate in the investment, and 16 companies will share the box office feast together. Among them, Yitong Legend is Chen Sicheng Company. According to the data of Cat’s Eye Professional Edition, the account of this piece was 41.28%, reaching 1.324 billion.
Producer Guo Chen revealed to Tech Planet that according to industry practice, the total cost of "She Disappeared" is about 300 million. Excluding the cost, the film earned at least 1 billion.
Wang Baoqiang directed and participated in "In the Octagonal Cage". At present, the film can be divided into 813 million yuan. According to the public information, there are four main producers of "octagonal cage", three of which are Wang Baoqiang’s own companies. There are almost no star actors in the film, so the cost should not be very high, or lower than "Disappeared She".
The animated film "Three Wan Li in Chang ‘an", according to the current cat’s eye data, the amount of the film’s account is 636 million. According to industry insiders, the production cost of the film is about 150 million yuan.
The same low-cost production but good box office results are also the dark horse "Put All Your Eggs". An industry insider told Tech Planet that the cost of the film is about 50 million. The film was not optimistic before it was released. However, after the release of "put all your eggs in one basket", it has made great strides, and it is even expected to break the record of 4 billion. If "put all your eggs in one basket" finally reaches 4 billion at the box office, the profit of the film may exceed 1.5 billion.
The cinema is also one of the sharers of the box office feast. The proportion of cinemas’ box office is 55.12%. If there are more than 18 billion summer movies this year, cinemas are expected to get nearly 10 billion.
However, some people are happy and others are sad. The box office or word-of-mouth of films such as Enthusiasm, The Super Family, and The Gods Part I did not meet expectations.
At present, the box office return rate is relatively low, but it is the movie giant "Feng Shen I" with a large investment. A film practitioner told Tech Planet that although "Feng Shen" was very popular in the market, its time period was long and the time cost paid by the team was relatively high. From the perspective of return on investment, it was not a particularly worthwhile commercial project. "Blindly pursuing feelings, cultural values and social values while ignoring commercial values is actually an escape from commercial returns."
It is rumored in the industry that the production cost of the trilogy "Feng Shen" is as high as 2.4 billion, with an average cost of 800 million and an announcement cost of 600 million. The cost of a single film is as high as 1 billion. Cat’s eye data shows that the current box office amount of the film is 719 million.
Of course, it is not objective to measure the value of a film with a single box office dimension. Guo Chen, the producer of the film Under the Yellow Wall, believes that from the perspective of value investment, Feng Shen is profitable. In his view, "Feng Shen" and The Wandering Earth have greatly improved the production technology of China film industry. From a commercial point of view, we should not only look at the box office of a film, but also look at the cultural tourism market derived from it. Shooting scenes, sales of cultural tourism derivatives, reuse value of scenes and special effects, similar to the export value of Marvel Universe or Disney culture. The superposition of implicit value and explicit value can reflect the commercial value of a film.
Film investment is broken, and it may bottom out in 2025.
During the summer vacation, the depressed movie market ushered in a rare dawn.
Different from the continuous release of movie viewing demand, this year’s film investment market is still in the cold winter. Guo Chen, the producer of the film Under the Yellow Wall, told Tech Planet that this year’s film investment market is even more difficult than during the epidemic, and it is almost at the bottom. It is more difficult for the project to find funds. In the past, it was 2-3 million yuan, and the difficulty coefficient was not great. Now, it is "just kneeling on the ground".
Film and television projects are a business that sells expected income. Guo Chen said that the expected income in the market is unstable, so it is naturally difficult to find money to invest in movies. In the past, it earned 1 billion box office, almost every month. Out of every 100 movies, about 20 movies can make money. This year, one or two movies may make money. As the probability becomes smaller, investors’ concerns will increase. There used to be 100-120 employers in 100 projects, but now there are only 10 employers in 100 projects.
The crisis has caused the film production to be halved this year. Guo Chen said that all those who dare to start this year are "warriors", and the projects that can start this year are almost at the top of the industry pyramid.
As a film producer, Xu Pengpeng also witnessed a passive reshuffle of the film market.
Xu Pengpeng told Tech Planet that the threshold of the film and television industry is relatively low. In the past few years, there was a lot of hot money in the market. No matter which industry, as long as there is money, everyone is willing to come out and vote for movies. Usually, many people will grab a movie share. With the influx of hot money, the denominator of the film industry has become larger and the number of films has increased. However, on the other side of the coin, the industry has become mixed and the quality is uneven.
The epidemic has accelerated the elimination of the industry. In the past, film investors, producers, production companies and producers who were not so professional began to leave actively or passively. Many employees who worked on a project in the past one or two years have now changed careers. Xu Pengpeng said that those who still stick to the film industry must be those who really love it.
The logic of film investment has completely changed. Xu Pengpeng said that compared with other industries, an explosive film in the past had a very high rate of return and a high chance of success. It was easy for the Mid-Autumn Festival or summer file to break through the box office of 2 billion and 3 billion.
But it’s not the same now. Investors become more calm, will analyze the success or failure factors of movies more professionally, consider the diversification of themes, and begin to pay attention to social values. I won’t invest in a film because of a star starring or a certain theme IP as before. At present, the investment decision is based on the control of the project cycle, project risk assessment, where to shoot, how to implement it, the expected schedule, the statistics of movies in the same period, the attendance rate of each city, the target audience, marketing positions, etc. The data needs to be analyzed particularly accurately before deciding whether to invest.
However, for the film industry, caution and wait-and-see are a filter for the healthy growth of the industry. Xu Pengpeng believes that the industry is ultimately regulated by the market, and it is normal for the market economy to fluctuate. The fact that the film industry is at a low point does not mean that it is killed by a stick. On the contrary, many bubble teams can be screened out and irrational denominator investments can be made during the low point.
It is expected to bottom out in 2025. Guo Chen said that this year’s film and television practitioners are very difficult, but they are in danger. The film projects that can be started and finished this year mean that the film quality is excellent, and the market competition in 2024 is relatively less fierce.
There is a synergy between the recovery of the film industry and the big economic situation, which may be slightly lagging behind. Xu Pengpeng said that although there are not many film investment projects at present, she is still very optimistic about the future. She predicted that 2024 will be an upward trend.
Original title: "The movie market is full of ice and fire: the box office burst into a record, and the investment broke into the bottom."
